Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? Here are some ideas to get you started. First Name. Want to hear another crazy stat?

Marketing 197

Marketing Illinois Florida Examples 197

Higher Logic

JUNE 27, 2017

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. You can explicitly ask members when they’re most likely to check their emails as well as use third-party research and data from your association’s marketing to find the answer for your unique member base.

Marketing 159

Marketing Communications Guidelines Member Engagement 159

Higher Logic

JULY 25, 2019

But now we get to the reality, which is that finding and producing effective B2B case studies is challenging for marketing teams. We’re here to help customers marketers rise to the top with 16 case study tips, organized by each stage in the case study process. Resource: 3 Reasons Why You Should Be Marketing to Your Existing Customers.

Case Study 40

Case Study Tips Marketing Products 40

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Assessment of go-to-market strategies and methodologies. Market training. What is Sales Operations? Sales growth and operating plan.

How To 404

How To Process Tools Software 404

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. That means using a variety of mediums — your website, direct mail, email, social media, and multimedia — to market your Planned Giving program.

How To 127

How To Marketing Sample Social Media 127

Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. References? Don’t be afraid to ask for references! How long has your team been producing virtual events? How many years’ experience?

LMS 282

LMS Price Learning Management System Case Study 282

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. Provide courses with relevant guidelines and real case studies for learners to reference anytime.

Learning Management System 130

Learning Management System System LMS Course 130

Higher Logic

MAY 20, 2020

To save time and resources, you can record the webinar and share it as an informational resource for members to refer back to if they need help or have a question. Check out the Ultimate Guide to Marketing Automation, available below. That initial welcome can help improve engagement and retention rates.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Association Analytics

JUNE 21, 2023

You turn to them for help because you know something is amiss, but you might not know where to start or have a frame of reference for how to come up with a solution. Provide context you can refer back to. Additionally, to resolve this trust issue, you’ll want to refer back to your data governance template and management systems.

Report 319

Report Team Course Member Experience 319

Higher Logic

JANUARY 3, 2020

When You Need a Good Customer Reference. Maintaining strong customer references for your sales team is a big undertaking — you have to keep customers happy, keep them educated on your product, and stay current with their success as well as how they are using your solution. Hear more in this webinar with Jama Software: 2. Did you know?

eBook 194

eBook Products Tips Strategy 194

Blue Sky eLearn

FEBRUARY 18, 2021

Event planning software can help you organize your event, market the opportunity to members, and collect data to measure event success all within one system. . Consider these digital marketing ideas from AccuData to spread the word about your virtual service event: Your email newsletter. Happy planning! Jake Fabbri.

Organization 232

Organization Software Tips Tools 232

AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

Marketing Software Association Management Technology 130

Associations Now

APRIL 15, 2019

Signs are growing that more traditional content marketing approaches still have plenty of room to gain steam. Which brings me to the art of content marketing. While it’s been around a while, content marketing remains increasingly important for organizations looking to move the needle with prospective audiences.

Content 107

Content Marketing Strategy System 107

Association Analytics

JUNE 2, 2021

When we refer to products here, we are talking about products, services and content. Once you have this information, you can start to target other members who have similar characteristics with specific marketing messages that you know will resonate. This can help you determine which courses to market more heavily and which to sunset.

Products 282

Products Analysis Price Revenue 282

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

DECEMBER 8, 2017

KnowBe4 says: if your IT and Marketing departments are not freaking out about GDPR compliance , you are not paying attention. Those insights feed into marketing automation systems to make them more effective at delivering messages that provide value to members.”. Aubrey Mellos, Marketing Manager, CommPartners. 1 CAE credit.

DC 150

DC Washington Review System 150

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruitment 195

Recruitment Recruiting Certificate Discount 195

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. After each webinar, you’ll be sent the recording for easy reference.

Library 219

Library Course Video Products 219

WBT Systems

OCTOBER 31, 2017

How does this play out in the e-learning market? Robert Rose and Joe Pulizzi, hosts of the This Old Marketing podcast , talked in a recent episode about the “differentiated content tilt” or “distinct offering or distinct way they approach customers” that these brands provide. They talk about and refer your courses to others.

Discount 186

Discount Price Class Course 186

Nonprofit Marketing Guide

SEPTEMBER 11, 2024

Welcome to the world of nonprofit marketing, where your mission is to make the world a better place by spreading your organization’s message far and wide. Quite often, being a nonprofit marketer means juggling a million things at once. Quite often, being a nonprofit marketer means juggling a million things at once.

Marketing 82

Marketing Email Marketing Team System 82

Spark Consulting

SEPTEMBER 25, 2015

DO skip the boilerplate marketing fluff. DO have good references in the market. Sure, the client’s going to call your reference list (aka, Your Carefully Chosen Group of Only Your Most Blissfully Happy Clients EVER ), but if she knows what she’s doing, she’s also going to ask around. Edit, edit, edit!

Proposal 150

Proposal Discount Process Price 150

Event Industry News

SEPTEMBER 7, 2021

Event Genius – the world’s most complete end-to-end ticketing platform – have partnered with event marketing platform Audience Republic to bolster their egMarketing product. Event Genius and Festicket CEO Zack Sabban: “We’re delighted to be teaming up with the guys at Audience Republic to add another element to our marketing offering.

Marketing 87

Marketing Software America Team 87

Reid All About it

APRIL 30, 2021

I’ll refer them to this post from MemberSuite which advises what you need to do before this monster project begins. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Presenter: evolutionary psychology and marketing expert Tim Ash. Host: Marketing General Inc. Quick hits. every Monday.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Reid All About it

MAY 21, 2021

I’ve seen many references over the past year to the power of “unlearning” conventional so-called wisdom so we can take on new and existing challenges with the mindset they require. 5 Secrets of Email Marketing Geniuses. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Strategy 369

Associations Now

AUGUST 16, 2023

Training can help marketing teams gain a deeper understanding of cultural sensitivities and differing worldviews, allowing them to craft more authentic messaging. We need to ensure that our marketing materials reflect the rich diversity of the professionals we serve.” It’s not just about embracing diversity,” she said.

Team 82

Team Marketing Case Study Examples 82

Higher Logic

APRIL 13, 2017

77% of CEOs are tired of marketing and brand growth activities that can’t be linked back to solid results, so if you can demonstrate your community’s results, you’ll demonstrate your value to the C-suite. Some departments that hire community managers include sales, marketing, and account management, which is evolving into customer success.

How To 180

How To Revenue Member Engagement Content 180

Higher Logic

JULY 11, 2017

Email, even sales and marketing email, isn’t dead. Yes Lifecycle Marketing found that more than three quarters of all generations, from baby boomers to millennials and even centennials (the generation following millennials) made one or more purchases because of a marketing email in the past three months.

Revenue 189

Revenue millennials Products Library 189

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. He’s referring to “spellbooks” full of generative AI prompts that encode human expertise and unlock AI’s positive potential. Membership trends.

millennials 370

millennials Education Survey Certificate 370

Higher Logic

FEBRUARY 28, 2019

Let's focus on how engagement tools and platforms, like additional community modules or marketing automation, can work together to elevate the success and impact of your online community as it relates to events and registrations. Educate, Educate, Educate: Events & eLearning.

Tools 208

Tools LMS eBook Resources 208

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Higher Logic

MAY 8, 2019

Resource: Email Marketing vs. Marketing Automation [Explained]. Data pulled from engagement platforms like marketing automation or your association’s online community can help inform your decisions and personalize your outreach, helping you better understand what matters to your members to improve their experience.

Tips 166

Tips Email Marketing Newsletter Communications 166

YourMembership

MARCH 6, 2012

For membership directors you may suggest ways to tie in membership drives with the event; for the event coordinator you may refer to software that projects live tweets behind the speaker; for the event attendees you may encourage tweeting as an organizational tool for take-aways. Smith is the Director, Inbound Marketing at YourMembership.com.

Content 150

Content Tips Software Social Media 150

Blue Sky eLearn

MARCH 31, 2020

Whether your association is made up of education leaders or marketing professionals, increasing your membership strengthens your association as a whole. They can reference this agenda during the event, ensuring they don’t miss a thing! He has experience with lead generation, content marketing, marketing automation, and events.

Directory 239

Directory Association Management FAQ Committee 239

Nonprofit Marketing Guide

NOVEMBER 17, 2020

NOTE: Our email service provider has suggested that you do not use any references to COVID-19 in your subject line or email as it can trigger spam filters. You have to play around and see what works for your list right now so test, test, test. But in general, use a subject line that conveys personal, useful, and timely content.

Email Marketing 95

Email Marketing How To Marketing Discount 95

Nonprofit Marketing Guide

AUGUST 18, 2023

Well, it’s only the most helpful articles, posts, and tips for nonprofit marketers from the last week or so. Your input will help shape our Social Media Trends 2024 report which we refer to a lot in our training. Cheesecake Factory. Birmingham, AL Another Friday afternoon, another round of Mixed Links! New to mixed links?

Tips 69

Tips Marketing Cost Social Media 69

Reid All About it

SEPTEMBER 2, 2022

Their post also provides advice on essential topics and marketing for these programs. Hear how to plan for a sustainable inbound marketing strategy beyond blue titles and black site descriptions. Host: American Marketing Association. Margarita Lygizou, Head of Sales & Marketing, IWA Publishing. Sponsorship strategy.

Tips 49

Tips Project Technology Education 49