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Association Brain Food: 2.21.25

Reid All About it

Per the report, most associations are in the discovery or planning phase of AI adoption. Only a few have integrated AI into their operations, primarily in marketing and communications. The report also shares AI policy samples and discusses AI use, barriers to adoption, and potential use. Trade show floor decisions.

Arlington 258
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Give a Taste: Let Prospects & Members Sample Online Education

WBT Systems

Instead, you let them sample online education so they can experience it for themselves. Your free sample will do the selling for you. Ask any wine or beer salesperson how many people walk away with a bottle of wine or a six-pack of craft beer after enjoying a few samples at a store tasting. Not convinced?

Sample 150
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48 No-Brainer Tools Every Marketer Needs

Higher Logic

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233
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5: 10 Tips for Creating an Effective Marketing Piece

Spark Consulting

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195
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What to know about checkout charity 

Candid

In our survey, over half (53%) of respondents reported impulse giving at a store checkout. In our sample, women, middle-class individuals, and those who were married or divorced were all more likely to give at the register. They may round up their total by a few cents because they recognize the charity. Whos giving to checkout charity?

Sample 98
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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100
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How To Market Your Planned Giving Program

Nonprofit Marketing Guide

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. In fact, many nonprofits that promote and discuss Planned Giving with their donors report higher giving around their annual and major gift appeals.

How To 127