Association Success

AUGUST 21, 2020

A recent study published in the Journal of Happiness Studies, found that people who volunteer feel more satisfied with their lives and reported a positive impact on their health. . Local nonprofit organizations are utilizing their various marketing channels to promote their virtual pivot, or are reaching out to associations directly. .

Ohio 148

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Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

MARCH 25, 2022

Professional development market potential. LinkedIn’s Workplace Learning Report has good news for associations: the corporate C-suite finally understands the value of professional development. Thorben Grosser, VP of Product Marketing & Events, EventMobi. Location: Virginia. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

Revenue Virginia Content Technology 195

Associations Now

NOVEMBER 16, 2018

With one of two new Amazon headquarters planned for Northern Virginia, associations in the DC region are likely to see some big shifts in the local market in the coming years. A decision by Virginia Tech to build a billon-dollar Tech Innovation Campus near the new Amazon headquarters reportedly helped the area seal the deal.

North Carolina 84

North Carolina Virginia Raleigh DC 84

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Michelle Maher at Highland reports on what they learned after talking with 30 association membership leaders. Young professionals. More info/register. More info/register.

Leadership 195

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Association Success

NOVEMBER 2, 2020

That’s where dashboards come in, says digital marketing expert and Salesforce MVP Chris Zullo , who currently serves as the managing director for Dupont Circle Solutions, a Salesforce consulting firm in Virginia. . “A A dashboard, in the simplest sense, is a visual collection of multiple reports,” says Zullo.

How To 148

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Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Speakers will dive into how marketers can use AI to improve workflows, creativity, events, and campaigns. Sorry, soapbox topic.

Revenue 281

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Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Report an upward trend in 3-year annual revenue. Therapists utilize the site to market their practice. Applying the Pull and Push Doctrine at Your Association.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software was founded in 1998 in Fairfax, Virginia by Brian Choate. The company’s association management software helped associations manage their member and operations data including event registration, committees, continuing education, directories, website data and reporting.

Software 112

Software Directory Virginia Committee 112

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Host: Coursera/University of Virginia. Host: Marketing General Inc.

Survey 150

Survey Louisville DC Maryland 150

Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.

Report 40

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Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Hiring marketing or sales firms at the onset isn’t the right approach. Develop new partners with providers of groundbreaking Industry Research and Market Data.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. An example of how 3 engagement drives growth at Associations is the Arlington, Virginia based Aluminum Association , led by Heidi Biggs Brock, President and CEO. Market Focus. Actionable Data.

Strategy 100

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Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. According to PitchBook 2017 Annual PE and VC Fundraising report, Private Equity funds have almost $1 trillion in dry powder (investment capital) and that could foretell more company acquisitions.

DC 132

DC Arlington Washington United States 132

Membership Marketing

JUNE 10, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Ten Top Tips from the Membership Marketing Benchmarking Report. There is no one silver bullet to membership marketing.

Report 40

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Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

Revenue 39

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Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Content 34

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

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Associations Now

JANUARY 3, 2019

If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain. Consider these strategies to ease the pain. Feeling drained? An Unhip Locale. The problem. The solution.

Los Angeles 93

Los Angeles North Carolina Raleigh Virginia 93

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Report Price Survey 40

Nonprofit Marketing Guide

SEPTEMBER 14, 2015

To help you create some of these communications, including short annual reports, progress and thank-you videos, and dashboards, we are running a 6-week Nonprofit Marketing Accelerator on Sharing Your Progress starting October 5. Virginia Breast Cancer Foundation). Early bird registration ends this Friday, September 18. .

Charlotte 87

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Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

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Membership Marketing

JULY 5, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Associations Report Jump in New Members, Renewals, and Total Membership Counts. Membership Marketing Benchmarking Report.

Report 40

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Nonprofit Marketing Guide

SEPTEMBER 14, 2012

Melissa Agnes has a new report on Social Media Crisis Planning For Non-Profit Organizations. I also recently did a presentation on nonprofit social media crisis communications for the Virginia Association of Fundraising Executives. Internet Marketing. Nonprofit Marketing Guide.com Webinars. Have a good weekend!

Communications 66

Communications Virginia Social Media Case Study 66

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. in Alexandria, Virginia.

Marketing 40

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Membership Marketing

JUNE 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

DECEMBER 1, 2023

It seems weird to report on Thanksgiving dishes more than a week later, but I feel strangely obliged. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? From light to heavy, the next night we had cheesy smoked Gruyere chicken.

Strategy 275

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Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. in Alexandria, Virginia.

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

JULY 21, 2023

In their report, Next-Level Governance : Leading with Strategic Agility , they describe the critical elements for reinventing governance so you can position your association to deliver value to your members and industry amidst any disruption. .” Governance. More info/register. More info/register. 1 CAE credit. More info/register.

Atlanta 195

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Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

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Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Just Released: The 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

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Membership Marketing

JANUARY 26, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

FEBRUARY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. 2010 Membership Marketing Benchmarking Survey: Please Participate. Membership Marketing Benchmarking Report. Publications.

Survey 40

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Membership Marketing

DECEMBER 4, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. MGI President Rick Whelan Receives Direct Marketing Association of Washington Distinguished Achievement Award. in Alexandria, Virginia.

Marketing 40

Marketing District of Columbia Washington Virginia 40