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The post Level Up With 15 Association MarketingResources appeared first on Higher Logic. Step out of the daily grind and be inspired by these helpful resources for association marketers, from books to podcasts to blogs. The post Level Up With 15 Association MarketingResources appeared first on Higher Logic.
The weekly list of free educational events and resources for the association community If more of us valued food and cheer and song above hoarded gold, it would be a merrier world. Online learning strategy. Content marketingstrategy. Tolkien Merry Christmas! Otherwise, Ill return to your inboxes on Friday, January 10.
The weekly list of free educational events and resources for the association community… Hurricane Helene. Find a list of organizations to support in the Helene Response & Rebuild: Western North Carolina Resource Guide. Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts.
The weekly list of free educational events and resources for the association community The more that you read, the more things you will know. MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Want to make a case for resources or for celebrating your success? Online learning strategy.
Marketing automation. This informative new guide is THE resource on the topic of marketing automation for associations. The guide explains what marketing automation is, and: Why associations use it. How it’s like email marketing on steroids. How it’s like email marketing on steroids. Spoiler alert: It can.).
The key to achieving this objective is having an effective event marketingstrategy. When you have a strong event marketingstrategy, it ties everything together so you align all your elements of planning together. What is an Event MarketingStrategy? What is an Event MarketingStrategy?
The weekly list of free educational events and resources for the association community New member onboarding. They suggest five mobile onboarding strategies that offer new members a convenient, personalized onboarding experience. Membership marketing. Tony Rossell at Marketing General Inc. Read, dammit. Career centers.
The weekly list of free educational events and resources for the association community Life cannot be delegated. Only a few have integrated AI into their operations, primarily in marketing and communications. Hear about real-world examples for leveraging data from your email marketing, community, AMS, educational programs, and more.
The weekly list of free educational events and resources for the association community The voice of beauty speaks softly; it creeps only into the most fully awakened souls. Make social and educational events more conducive to conversationplenty of online resources offer advice on facilitating interaction and connection.
The weekly list of free educational events and resources for the association community Looking forward. The resulting data will help you prioritize resources and guide conversations with your leadership. .* Association Laboratory is collecting data for its annual Looking Forward Challenges research study. More info/register.
The weekly list of free educational events and resources for the association community… “Wild is the music of the autumnal winds amongst the faded woods.” Association Executives of North Carolina has gathered resources for those who want to support the recovery efforts of people in western NC. Small-staff membership marketing.
Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. Optimize Your Content.
The weekly list of free educational events and resources for the association community Awards program. Impexium dives deep into proven strategies for membership renewals. Members rely on you for information and education, but limited resources prevent associations from being the content machines of members dreams. 1 CAE credit.
The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.
The weekly list of free educational events and resources for the association community… “May you experience each day as a sacred gift woven around the heart of wonder.” Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders.
The weekly list of free educational events and resources for the association community The purpose of art is washing the dust of daily life off our souls. Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Pablo Picasso Membership requirement for certification.
The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Mobile engagement strategy. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs.
The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Skills training.
This isn’t wrong, but there’s nuance to be added, and tools to enhance how leaders plan and execute strategies. Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns.
We'll reveal 3 easy-to-implement strategies to get the most from your data programs. Set the stage for an outstanding 2024 by joining our upcoming webinar.
We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s member engagement , keep you motivated, and empower you to achieve your goals. Providing additional time and resources: Your staff might not have time to dedicate to long-term goals and planning. Seek out an expert.
Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations member engagement , keep you motivated, and empower you to achieve your goals. Providing additional time and resources: Your staff might not have time to dedicate to long-term goals and planning. Seek out an expert.
The good news is that there are numerous free resources available for learning analytics, from Microsoft and Google certifications to university courses offered by places like Harvard or Yale. “You can show that this marketing outreach had this level of impact on membership growth or event attendance.” The solution?
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
The weekly list of free educational events and resources for the association community…. Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward.
Two common strategies for collaboration are partnerships and sponsorships. Partnerships are often long-term and involve deeper collaboration, where all parties contribute resources, expertise, and effort for mutual benefit. Theyre designed to create mutual benefits by pooling resources, expertise, and ideas.
This often overlooked and sometimes under-appreciated department uses data to drive strategy, best practices to guide training, and technology to hack success. Depending on organizational maturity, sales ops managers can assume leadership over the following processes/areas: Generate data-driven insight and forecasts for strategy planning.
The weekly list of free educational events and resources for the association community…. MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Creating your Content Stream—from Marketing to Sales to Programs. Peer advisory groups. WBT Systems does too.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. Chapter sponsorships.
The weekly list of free educational events and resources for the association community…. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Quick hits.
The weekly list of free educational events and resources for the association community…. They share ten strategies for motivating members to volunteer and mentally show up for meetings. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization?
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. Resource: Integrate for Success: 3 Sweet Results of AMS Integrations. #4.
The weekly list of free educational events and resources for the association community… On my calendar. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Association marketing. Product ideas. Professional development. Innovation culture.
The weekly list of free educational events and resources for the association community… “Life shrinks or expands in proportion to one’s courage.” Online learning strategy. Anais Nin Engagement. Amanda Kaiser makes a good point: “Every minute, members can decide whether to engage or to lean away.” Open your email or not. Event close.
The weekly list of free educational events and resources for the association community…. Accessibility is inclusion , says Fionta, and if you’re not focusing on it, you’re preventing people from accessing your resources and participating in your programs, events, services, and membership benefits. Member behavior. Quick hits.
The weekly list of free educational events and resources for the association community…. Fionta describes several ways to learn more about new members during onboarding so you can lead them to the resources and services they need most. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations.
The weekly list of free educational events and resources for the association community… Association boards. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. The outlook for associations, as described in Marketing General Inc.’s
Now, he's head of Structure3C, a community strategy firm. How Matt is movin’ and shakin’ in the community industry: Matt’s career path has taken him through teaching, sales, marketing, IT, and now, community management. Resource: Association Tips: 6 Irresistible Member Benefits that Convince People to Join and Renew.
The weekly list of free educational events and resources for the association community… Association podcasts. Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. Small-staff membership marketing. Board stewardship. Membership models.
The weekly list of free educational events and resources for the association community…. Mike Murray, Content Marketing Institute ). Hear what works, where to focus your resources, marketing, management, and tracking. Post-pandemic association workplace. Quick hits. Stan Garfield ). Lachlan Brown, HackSpirit ).
The weekly list of free educational events and resources for the association community… On my schedule. They identify six common mobile engagement strategies and share tactics for implementing them. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app.
The weekly list of free educational events and resources for the association community… Economic outlook for associations. Please consider participating in Marketing General Inc.’s – Event MarketingStrategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.
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