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INBOUND Conference: A Sample Agenda for Customer Marketers

Socious

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100
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The 5 E’s of Generating Non-Dues Revenue from eLearning

WBT Systems

Is your association generating as much non-dues revenue as it needs to, wants to, or has the potential to? One great way to do this is to look to your online education and certification programs – with your Association Learning Management System, generating non-dues revenue is easy!

Revenue 240
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Should membership include unlimited access to the learning program? Learn more. Watch now.

Content 122
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Build a Marketing Dream Team—Welcome AI

.orgSource

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88
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5 Things Your Association Should Do Before Attempting to Earn More Revenue

Association Adviser

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. John Bacon, Naylor Association Solutions. Performance metrics. Specific lead sources.

Revenue 109
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What sponsors want – and don’t want – from virtual conferences

Association Success

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Companies use their marketing dollars for sponsorships. What Sponsors Don’t Want. What Sponsors Do Want.

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Measuring eLearning Success: What’s Your Data’s Story?

Blue Sky eLearn

More revenue. Sample measures: Revenue: sales, units, refunds, profit/loss, market share, buying cycles. Are you interested in reaching particular segments of your target market? Sample measures: Customer satisfaction: reaction ratings, customer service calls, flagged issues, net promotor score.

Sample 163