Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. John Bacon, Naylor Association Solutions. Performance metrics. Specific lead sources.

Revenue

Blue Sky eLearn

MAY 16, 2019

Some important reports that come to the top of my head include: Revenue reports. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing! Some important items are: The marketing calendar.

Tips

Membership Marketing

MARCH 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sample Marketing Language for Automatic Membership Renewals. ” This language is provided as a sample only.

Sample

Association Success

SEPTEMBER 7, 2020

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Companies use their marketing dollars for sponsorships. What Sponsors Don’t Want. What Sponsors Do Want.

Conference

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. And, that 23% is probably higher than the reality because of the sample group. The future looks bright for association e-learning.

Mooc

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Make time for microlearning.

Certificate

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Should membership include unlimited access to the learning program? Learn more. Watch now.

Content

Reid All About it

SEPTEMBER 22, 2023

If your association has a website redesign project on the horizon, there’s no need to ask for RFP samples on ASAE Collaborate. Host: Professionals for Association Revenue Wed 9/27 at 1 p.m. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Website RFPs.

LMS

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Need more proof this is a good idea?

Sample

YourMembership

JULY 10, 2014

The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money. Generational and market pressures are requiring organizations to reexamine how they build successful recruitment and retention programs.

Sample

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Speakers: Dana Otillio, vice president, marketing and communications, Society of Petroleum Engineers Marcus Leite, director of sales and marketing, WorkerBeeTV Wed 2/7 at 1 p.m. Print magazines. Generation Z.

Certificate

Event Industry News

MAY 5, 2020

ESSA has provided its members with a sample tweet and tiles, or pictures, to accompany them, together with the correct hashtags and handles and full instructions for joining the twitterstorm. Inclusion of the event industry in the Government’s plans to stimulate key vertical markets.

Industry

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials

Associations Now

SEPTEMBER 25, 2013

His analysis [PDF] showed that charities in the national sample that adhered to the 20 BBB WGA standards raised roughly 8 percent more in fundraising revenue; in the Metro New York sample, charities that met all the guidelines reported a 13.5 percent fundraising increase. The study linked the rise to their BBB accreditation.

Metro

Candid

NOVEMBER 8, 2022

Then we used a random number generator to select which of those records would be pulled into our nonprofit mission statement studies’ sample. . For nonprofits with gross revenue under $1 million, a more positively-worded mission statement was associated with more money raised per dollar spent. We also downloaded their IRS Form 990s?

Sample

Higher Logic

AUGUST 9, 2018

In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. Looking to the future.

Case Study

Association Adviser

OCTOBER 18, 2013

I recently attended a large seminar about non-dues revenue (NDR) strategies for association leaders. Ask for little bits of revenue along the way rather than a large, all-encompassing package. In fact, a small cadre of attendees said that dues made up only 10 percent of their annual revenues. affinity programs).

Revenue

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. That’s great! Environmental Scan.

LMS

Aaron Wolowiec

OCTOBER 21, 2014

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. Kent Agramonte, marketing supervisor at Naylor LLC. What is their organization’s revenue? He has four years’ experience helping associations with member surveys and data. It was originally posted at AssociationAdviser. Economic factors.

Survey

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team

Slice-Works

JUNE 25, 2014

10 Questions Every CEO Should Ask Their Marketing Director. Great Question: How can we turn marketing from an expense account to a revenue account? Potential revenue. One way to get your members to support marketing/sales efforts — provide sample social media posts for important staff/membership communication.

Communications

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m.

Chicago

Reid All About it

JULY 7, 2023

If your association has a website redesign project on the horizon, there’s no need to ask ASAE Collaborate about RFP samples. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. Fascinating times, right?

Education

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey

Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals.

Strategy

Membership Marketing

MARCH 22, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. I just emailed you a sample. Tony, more great thought-provoking info as usual, could you please send me a copy of your sample letter?

Marketing

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Not only can this content help your association stand out online, but it can also offer non-members a sample of the insights they’d gain by joining. Here are four popular options for starting your ungated content journey. .

Content

Association Success

APRIL 9, 2020

To learn more about how agile associations and nonprofits are pivoting to virtual events in real time, I reached out to Michael Hoffman , CEO of Gather Voices , a company that helps organizations with video marketing and digital engagement deployment and strategy. My second piece of advice is not to give up on the sponsor revenue.

How To

Candid

JUNE 26, 2024

Demystifying Fundraising Funnels: A Digital Marketing Blueprint to Fund Your Non-Profit by David Higgins. Emphasizing the power of servant-leadership, this guide provides a practical roadmap for engaging donors, increasing revenue, and advancing philanthropy. Read Philanthropy News Digest ’s (PND) review. Read the PND review.

eBook

Event Industry News

MAY 18, 2018

Experiential marketing agency N2O will give festivalgoers the chance to experience beauty brands such as L’Oréal, Lynx, Beauty Bay, Lancaster and Wunderbrow at some of the UK’s biggest music festivals this summer. The post Beauty brands to join the festival experience in 2018 with N2O appeared first on Event Industry News.

Sample

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Location: Reston VA.

Charlotte

Reid All About it

FEBRUARY 17, 2017

Amy Sample Ward, CEO of NTEN, says, “Nonprofits will have to invest in both the people and technologies they’ll need to fulfill their missions in the future.” Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Location: Reston VA.

Charlotte

NXUnite

SEPTEMBER 17, 2024

Let’s look at a breakdown of a sample VTO request form: VTO requests are like regular PTO requests with one key exception: some companies may require employees to provide details about your nonprofit. Learn how to tap into these opportunities and generate revenue from your volunteer program.

Guidelines

Socious

NOVEMBER 16, 2016

“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.

Software

Association Adviser

DECEMBER 17, 2013

Most associations agree non-dues revenue is essential, but our research shows very few ask advertisers and sponsors for their input. ” Naylor Marketing Manager Dana Plotke said she’s surprised by the number of associations that are still grappling with the print versus digital question. What surprised us most in 2013?

Social Media

Membership Marketing

MARCH 23, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A number of you have requested the sample renewal form that I mentioned the other day. Membership Marketing Benchmarking Report.

Tips

Membership Marketing

MARCH 14, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Pricing is one of the four “P’s” of marketing for a reason. Membership Marketing Benchmarking Report.

Price