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Contributing Writer Antionette Kerr will be blogging this year for us on several topics, including cultural competency in nonprofit marketing and fundraising. DreamWeek is all about pockets of PROGRESS in the SanAntonio area – nonprofits helped to make a reality.
According to Pear Analytics, a SanAntonio based market research firm, “pointless babble” accounted for 40% of the total number of messages sampled in a recent survey. Given my evangelistic nature when it comes to socialmedia, you’d think my reaction would be to defend Twitter.
“You have to show not just tell your CEO about socialmedia”- @carolynsave “Create a tweetorial” – @kanter #afpshift pic.twitter.com/zKggoMllYB. Here’s my Ultimate List of Lists of Nonprofit CEOs Using SocialMedia. Ettore Rossetti (@EttoreRossetti) March 25, 2014.
I also gave a plenary talk at AFP in SanAntonio, Texas. Inspirational Talks: I did my first TedX talk in Berkeley about building relationships online and individual social responsibility. I presenting a “ Walking Keynote ” at the SocialMedia for Nonprofits Conference where I walked the talk.
I also facilitated several design labs with nonprofits as part of the research for the Happy Healthy Nonprofit at the Alliance for Nonprofit Management and the National Arts Marketing Project.
For example, recently the American Marketing Association created its first Intellectual Agenda, in which it defined “The Seven Big Problems in the Marketing Industry”. This is often a new world for association executives and leaders, because they’re accustomed to a clear line between “the media” and “members.” About The Author.
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