Higher Logic

NOVEMBER 29, 2018

Nope, this all began (on a much smaller scale) back in 1986 when friends Larry Harvey and Jerry James built an 8-foot tall human effigy and burned it on Baker Beach in San Francisco (population: 35). A new trend? Do your best to eliminate the “what’s in it for me?” attitude and celebrate what happens in its absence.

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San Francisco Price Guidelines Examples 267

Reid All About it

JULY 8, 2022

We saw nearly 2,000 registrants for WEC 2022 in San Francisco in-person and online. Lisa Vogel, Leader, Field & Event Marketing, Webex Events (formerly Socio). Erin Lemons, Senior Director of Marketing, Fonteva & Protech. Host: American Marketing Association. More info/register. Host: Fridays@4. CMP credit.

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San Francisco Education Certificate Technology 39

Event Industry News

MAY 28, 2019

Everything from the items to remember from a speech, questions from the audience and comments posted to social media are often displayed for all event attendees to see, and, in this share-centric era, lots of pictures too. However, given all of the new tools at an event planner’s disposal, what is considered state-of-the-art today?

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Class Technology San Francisco Content 111

Association Adviser

MAY 8, 2017

In current business lingo, “disruption” means any business model, marketing schema, supply chain or source that changes the way we view the creation and delivery of products and services in an innovative, positive way. The registration area of MPINCC’s Annual Conference & Expo at the Moscone Center in San Francisco.

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San Francisco California Committee Leadership 83

Associations Now

MAY 3, 2016

At events, we use social media to engage with our attendees and to keep the hashtag flowing. Should event social media be a deeper part of the process? A new startup makes the case for social strategizing months before the event. An area where attendees can get help with social media.

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Social Media Strategy San Francisco Tools 40

Associations Now

JANUARY 17, 2019

The National Automobile Dealers Association’s 2019 NADA Show begins next week in San Francisco. City: San Francisco. The Social Connection Zone is a space to get free, one-on-one advice from NADA social connectors. Workshops and education sessions: 100 plus. Attendance is expected to top 20,000. In the zone.

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San Francisco Conference America Social Media 45

Nonprofit Marketing Guide

APRIL 2, 2012

Here’s what’s happening at Nonprofit Marketing Guide.com this month. April 19: Get Your Nonprofit Marketing Mobile Ready. Registration for Total Focus Marketing Plan Workshop is also now open for this year’s workshop in Chicago. April 11: Where’s the Grant Money for Your Marketing and Communications?

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San Francisco Austin Texas Chicago 59

Nonprofit Marketing Guide

DECEMBER 7, 2011

“My name is Matt Silva, and I work for a nonprofit based in San Francisco called EARN. I think what we’re finding is that, like most organizations, PR, branding, marketing, and online engagement (including social media) will all be important functions for us. Can you help me answer this question?

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Team Communications San Francisco Social Media 73

Beth Kanter

SEPTEMBER 24, 2013

Note From Beth: Next month I’m lucky enough to be doing the keynote at Social Media for Nonprofits Conference in San Francisco to share some ideas from my book, “ Measuring the Networked Nonprofit ,” winner of the 2013 Terry McAdam Nonprofit book award. 5:30pm— on the bus ride home.

Social Media 28

Social Media San Francisco Discount Tips 28

Beth Kanter

MAY 28, 2014

Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review. Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium. ” Yes! fitz350 #SMoP14.

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Case Study Social Media San Francisco Conference 28

Beth Kanter

DECEMBER 1, 2016

Now, instead of relying on brands to market to us as consumers, we’re using the influence of friends and family to make decisions. You can do this by: Asking your donor to connect on social media and through email. Moving forward, ask your donors to rate your organization on social media or provide a donor testimonial.

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San Francisco Social Media Austin Review 72

Nonprofit Marketing Guide

MAY 20, 2020

Rachel’s bio: I am the Multimedia Specialist working on web, social media, print, and email communications for the Food Bank of Contra Costa and Solano in the San Francisco Bay Area. I have included the form again at the end of this post (with a place for name and email address!) and would love to hear from you too!

Communications 74

Communications San Francisco Social Media Newsletter 74

Beth Kanter

JUNE 14, 2013

Note from Beth: Two years ago on this blog, Porter Gale published a guest post asking “ Can Social Media Save Lives? ” and described how Amit Gupta was leveraging his network and social media to find a bone marrow match. Social Media is Saving Lives. How’s That for ROI? by Taryn Degnan.

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Social Media San Francisco Case Study Organization 28

Nonprofit Marketing Guide

JANUARY 15, 2009

I’m going to NTEN’s NTC this year (that’s the Nonprofit Technology Network’s Nonprofit Technology Conference) in San Francisco in April. Why this technology conference rather than one of the more traditional marketing conferences? Three reasons: 1) Small nonprofits can afford online marketing.

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San Francisco Course Social Media Technology 40

Nonprofit Marketing Guide

JULY 27, 2017

Let’s end the week strong with some fresh Mixed Links… Apparently, Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages. Hootsuite shares 4 ways to get people to like you on social media. Check out this texting campaign by the San Francisco Museum of Art.

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San Francisco Communications Social Media Content 41

Nonprofit Marketing Guide

APRIL 12, 2022

As a communications strategist, she develops digital strategies related to storytelling, website development, social media engagement, and messaging. Most of my clients are social justice organizations in the Bay Area. We moved last year from San Francisco to the island community of Alameda near Oakland.

Communications 57

Communications San Francisco Oakland Social Media 57

Nonprofit Marketing Guide

AUGUST 2, 2017

The modern media relations lessons we teach at Nonprofit Marketing Guide were reinforced for me personally last week. The woman in the beginning of this piece was also sharing on social media, by the way.). Use public social media accounts like Twitter and Instagram. It’s at about the 3-minute mark.

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San Francisco Raleigh Miami Washington 50

Associations Now

MAY 4, 2016

This spring, Made in NYC , a trade group of 5,700 small and medium-sized manufacturers based in New York City, launched a marketing campaign to promote the value of those businesses. The Urban Manufacturing Alliance wants to “create a stronger relationship between the consumer market in these cities and the maker movement.”.

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San Francisco New York City Seattle New York 40

Nonprofit Marketing Guide

APRIL 14, 2017

The University of San Francisco has put together some resources on How to Identify and Cultivate Effective Nonprofit Leaders for Tomorrow. Starts Apr 16: Nonprofit Marketing Accelerator – Updating your Community: How to Get Great Results from Your E-Newsletters and Social Media. Nonprofit Training.

San Francisco 40

San Francisco Communications eBook Social Media 40

Associations Now

JULY 14, 2016

Comedian Louis CK, out of all people, is a genius at email marketing. Instead of social media, the performer successfully announced two surprise shows via email, Kim Niemi notes on CMS Wire. There could be a day where Airbnb replaces room blocks for events.

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Survey San Francisco Email Marketing Social Media 40

SCD Group

AUGUST 30, 2012

Yet, share of auto insurance market shrunk to 4.1%. So, if your association wants to create awareness (and action) for the industry/profession, start with your desired outcomes … then, your target audience(s) … then, your 1-3 key messages … finally, the tools (media) to deliver the message to the target audience(s).

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San Francisco Columbus Ohio Tools 40

Associations Now

JANUARY 9, 2017

Social Media Today suggests thinking a little bigger—that your blog should really be a brand publication. Zach Hanlon, a marketing pro, makes the case at Fast Company that emails should be organized based on required response time. where many towns have their own soccer venue. Other Links of Note. Sort your emails by deadlines.

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San Francisco Social Media Communications Products 40

Associations Now

OCTOBER 31, 2014

The taxi industry has plenty of reason to be upset about the rise of the upstart Uber—for one thing, it’s eating into the industry’s long-held market. Chevy’s social media team made the most of it, however, by turning the now-infamous line into a hashtag. “It is exactly the same menace.”

San Francisco 40

San Francisco Philadelphia Pennsylvania Class 40

Beth Kanter

JANUARY 4, 2017

Our book tour starts at the end of January, so if you are in San Francisco, Oakland, Boston, NYC, or Washington, DC, please join us. I keynoted many conferences, including ConnectVA , American Marketing Association Nonprofit Conference , the Institute of Fundraising in London , and others.

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San Jose Kansas City San Francisco North Carolina 58

SCD Group

FEBRUARY 24, 2013

Super Bowl results combined with three articles on media trends caught my eye over the last weeks. And, the Super Bowl helped showcase the continuing engagement power of Social Media platforms, especially Twitter. #1 6 Social media scores with Super Bowl. million social-media comments related to the game: 27.7

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Detroit Los Angeles San Francisco Social Media 40

Association 141+

SEPTEMBER 16, 2011

Recently, I have made visits to our chapters in San Francisco, Memphis, Indianapolis and (as I write this post on the plane back from this latest visit) Milwaukee. How to Manage Social Employees, Social Media at Events, and Car Talk. Social Media And Events Continue To Grow: 2012 Research. Seths Blog.

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San Francisco Memphis Milwaukee Indianapolis 40

Nonprofit Marketing Guide

APRIL 11, 2016

Since coming to the Food Bank in November 2006, Lisa Sherrill has strengthened the organization’s visibility and brand awareness to advance the Food Bank’s mission through strategic communications and creating innovative marketing strategies. Lisa is a graduate of San Francisco State University with a degree in International Relations.

Communications 40

Communications San Francisco America Committee 40

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.

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Organization San Francisco Social Media Video 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. But no one broke it down better than Brian Fanzo.

Organization 28

Organization San Francisco Social Media Video 28

Beth Kanter

MARCH 3, 2015

For empathy, Parr uses the example of the BatKid story from Make-A-Wish Foundation in San Francisco. If you recall, Make-A-Wish Foundation in San Francisco made a wish come true for Miles Scott, a young boy with Leukemia. He wanted to be Batkid.

San Francisco 28

San Francisco Pennsylvania Social Media Examples 28

Beth Kanter

JANUARY 28, 2014

Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis. Here are the simple rules for nonprofit marketers as explained in this article in Social Media Today : Start with a hypothesis.

San Francisco 28

San Francisco Case Study Social Media Sample 28

Off Stage

DECEMBER 5, 2008

Know what your members will spend in Washington, DC or San Francisco or Orlando. Association Marketing. Social Media. As I said earlier, when you budget do so with care. Let THEM know how you calculated their budget allotment, and that you expect them to live within their means. RSS Blog Feed. Categories.

San Francisco 40

San Francisco Leadership Washington DC 40

Beth Kanter

JUNE 12, 2012

As social media managers and nonprofit leaders, we’re living in an age of connectedness with a goal of empowering our users, engaging and mobilizing them for the greater good. Transparency is crucial because tracking, profiling, and behavioral marketing to users has become a widespread, global practice that often leaves us befuddled.

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Organization San Francisco Social Media Cost 28

Beth Kanter

DECEMBER 16, 2013

H ere’s a case study from Taryn Degnan is the interactive marketing manager at Common Sense Media about their recipe for successful content. There’s a running joke within our marketing team about “going viral.” With no marketing budget and a finite amount of time to think big, I came up with a plan.

San Francisco 28

San Francisco Content Social Media Case Study 28

Beth Kanter

SEPTEMBER 19, 2012

Sponsored Likes invite users to like causes that their friends are already connected to, using the power of social context to consistently outperform regular Facebook ads with a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan according to Inside Facebook. 2. Make every penny count.

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Los Angeles San Francisco Social Media Cost 28

Beth Kanter

MARCH 2, 2015

That’s where I met Kim Kastorff who is the founder of Kimpacto , a San Francisco-based advisory & consulting firm working across the U.S., newsletters, social media, blogs, annual reports, etc.). The group included a mix of Google grantees as well as measurement professionals. Europe and Latin America.

San Francisco 28

San Francisco Guidelines Directory Resources 28

Beth Kanter

JANUARY 4, 2016

I also facilitated several design labs with nonprofits as part of the research for the Happy Healthy Nonprofit at the Alliance for Nonprofit Management and the National Arts Marketing Project.

Iowa 28

Iowa San Antonio San Francisco Leadership 28