Marketing San Francisco Strategy 
Higher Logic
MAY 25, 2016
In many ways, Uber and Lyft are the same, and their products and strategies are so streamlined, they can’t do much to differentiate themselves. They’re both competing for the same cities and for similar market share. It’s a great strategy because it creates a story behind the numbers. Did Lyft forget about it’s community?
Associations Now
OCTOBER 5, 2016
Coordinated member marketing may be big and flashy, but the word-of-mouth variety still has its role. Tony Rossell, senior vice president of Marketing General, highlights the value of treating your most fervent supporters as volunteers who can help market your association’s membership in a more formalized way. But as Inc.
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Event Industry News
FEBRUARY 27, 2020
Folk Hero specialises in bringing story strategies to the executive level, creating master brand narratives that act as brands’ operating and organising principles. At a time when many of the old rules of marketing are changing, we believe that the brands with the best stories, told well, will win.
Reid All About it
JANUARY 17, 2020
WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Joe Buehrle, vice president of organizational planning for Social Advocates for Youth, San Diego.
Reid All About it
JUNE 5, 2020
For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. Future of Meetings: Creative New Strategies from Hotels, AV Companies & Design Agencies. What the deuce? I knew you would appreciate it.”
Associations Now
FEBRUARY 26, 2019
Some specific tools, distribution channels, and strategies will help you put them in the spotlight. You may want to consider a few simple storytelling strategies to create evergreen content featuring your members that will last well beyond the meeting. How does this strategy help support your association’s goals?
Nonprofit Marketing Guide
FEBRUARY 4, 2011
Allison Fine talks with Katya Andresen of Network for Good and Lena Shaw of the University of California at San Francisco about using social media for fundraising over at The Chronicle of Philanthropy. Tuesday: The New and Improved Nonprofit Annual Report — Webinar at Nonprofit Marketing Guide. Social Media + Fundraising.
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