The Best Social Media Tools for Nonprofits in 2023
Wild Apricot
SEPTEMBER 15, 2023
These top social media tools will help your nonprofit grow your online presence, all while saving time and money.
Marketing Social Media Tools 
48 No-Brainer Tools Every Marketer Needs
Higher Logic
OCTOBER 4, 2018
Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.
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Multi-Channel Marketing: The Key to Reaching Supporters
NXUnite
OCTOBER 8, 2024
Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.
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Always the Last to Know: Essential Tools for Social Media Marketers
Spark Consulting
JUNE 23, 2014
Razor Social has prepared a terrific infographic that lays out their top 29 tool recommendations for social media marketers. cool technology social media Razor Social' They graciously allow people to embed it, so here you go: Courtesy of: RazorSocial.
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5 Social Media Marketing Tips for Associations
GrowthZone
SEPTEMBER 27, 2020
Frank Kenny provides five easy marketing tips any association can implement. Marketing has changed a lot over the past decade. Social media now plays a major role, as does word of mouth and digital reviews. Social media is about being social. Research Social Media Platforms.
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3 Tips to Leverage AI Tools in Nonprofit Marketing
Achieve
JANUARY 18, 2024
Marketing strategy is one area that AI tools can help with, from assessing giving patterns to creating multichannel messaging strategies. A robust marketing strategy is key to reaching supporters, engaging them in your mission, and encouraging them to give. With AI tools, you can: Identify prospects. Evaluate perception.
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Event Email Marketing for Associations: 3 Essentials
Blue Sky eLearn
SEPTEMBER 10, 2021
That’s why marketing is such a crucial step to the success of your association events. Promoting these special membership events is a multi-step process that could include written invitations, videos, and social media posts. Far and away one of the most effective channels for association event marketing is email.
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14 content curation tools every online marketer should check out now
Association Success
JULY 16, 2020
Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. Now, back to those tools.
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How to Use Social Media to Humanize Your Brand in 2019
Higher Logic
DECEMBER 27, 2018
My guess would be little to none, but you’ll still run into it, whether it’s in your inbox or your social feeds. Let’s talk about how leveraging social media to humanize your brand can help you foster more engaging connections with your audience. Is Your Brand a ‘People Person’ on Social Media? Become One.
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A Guide to Social Media for Associations
MemberClicks
FEBRUARY 28, 2024
Social media is a requirement for any organization, and associations are no exception. And, social media puts the good information you want to share right in middle of your audience’s daily scrolling. The rules of good social media for associations are, in most ways, the same as the rules in any other sector.
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Outshine Your Competition: 7 Social Media Tips for Lighting Manufacturers
CMA Solutions
DECEMBER 13, 2023
How do you get 470,000 impressions , more than 17,100 engagements and nearly 6,000 clicks to your website from a single digital marketing campaign? Especially social media. Gaining trust on social media requires authenticity. Lighting is a highly visual product.
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Level Up Your Marketing with Analytics
Association Analytics
OCTOBER 10, 2022
Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.
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Report: Social Media Gaining Ground as Talent Recruitment Tool
Associations Now
JANUARY 9, 2019
The fundamentals of staff recruiting aren’t exactly on their way out, but HR departments should take note: Social media is gaining ground as a talent prospecting tool. In the current tight job market, candidates face better odds than usual of finding a gig, the report notes.
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Content Marketing for Associations: A Comprehensive Guide
MemberClicks
NOVEMBER 1, 2024
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
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Blog | Maximize Event Promotion With Social Media | Multiview
Multiview
SEPTEMBER 6, 2023
When trying to get the word out about an annual conference or educational webinar , social media is a highly effective tool. The fact is that s ocial media is where people are. We’ll take you through why an organization should, and how an organization can use social media to best promote an event.
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[Infographic] The Marketer's Toolbox: Indispensable Marketing Techniques and Technologies
Higher Logic
FEBRUARY 15, 2018
Modern marketing is complicated. But when you break down the components of a strong marketing program, it suddenly feels familiar and approachable. The best tools out there are easy to set up, easy to use, and get results. Still, there is an overwhelming amount of technology and techniques marketing teams need to sift through.
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Daily Buzz: A Social Media Security Guide
Associations Now
APRIL 3, 2020
And keeping social media accounts safe is as important as protecting other arms of your organization. Social media security risks for businesses and organizations can’t be taken lightly,” says John Colburn of Sprout Social. “A — Content Marketing Institute (@CMIContent) April 3, 2020.
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How to Manage Social Media with Hootsuite and Buffer
Reid All About it
MARCH 15, 2016
Social media is a great way to connect with others, find and share resources, and build a community. At a recent AENC Technology Roundtable , I told my fellow attendees about two time-saving social media tools I couldn’t live without: Hootsuite and Buffer. I can’t imagine using social media without these two tools.
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Social Media Marketing for Small Businesses In 2023: A Detailed Guide
Disciple Media
JUNE 12, 2023
Social media marketing has become an essential component of any successful small business marketing strategy. With the ever-growing number of users on various platforms, leveraging social media can help businesses connect with their target audience, increase brand visibility, and drive valuable engagement.
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Association Brain Food: 8.16.24
Reid All About it
AUGUST 16, 2024
A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. Host: ASAE Marketing Professionals Community. Website hosting. to 1:05 p.m.
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Build a Marketing Dream Team—Welcome AI
.orgSource
JULY 25, 2023
AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.
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3 Essential Social Media Fundraising Metrics for Nonprofits
Achieve
OCTOBER 6, 2023
Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9
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Six Social Media Trends Expected in 2016
Higher Logic
MARCH 18, 2016
Social media continues to evolve, and if you want to leverage social media for your organization, you need to be aware of the current trends for 2016. Here’s a closer look at some of the top 2016 social media trends to watch throughout the year. Trend #1: Social Prospecting. Trend #2: Social Commerce.
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Why Your Association Needs Social Media
Association Adviser
FEBRUARY 13, 2019
There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Social media also helps with: Thought leadership. Social media platforms. Take a look at your goals, and decide which social media platforms make the most sense for your organization.
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5 Marketing Automation Features You Need to Start Using Today
Higher Logic
JULY 12, 2018
In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Scoring Tools. Web tracking.
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Email Marketing vs. Marketing Automation [Explained]
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You most likely use email marketing to 1) communicate with your members, and 2) engage your members.
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3 Add-on Tools to Drive Association Revenue + Amplify Member Engagement
Higher Logic
OCTOBER 17, 2019
You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. Is your association leveraging technology to its fullest potential? Event app.
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Construction Industry Marketing: 11 Ways to Build a Better Brand
CMA Solutions
JANUARY 31, 2024
It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.
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64 Social Media Tips for Busy Association Professionals
GrowthZone
JULY 31, 2017
Frank Kenny explains how to post to social media even when you’re too busy. Are you sometimes so crunched for time that you fail to post to social media when you meant to? But that doesn’t mean your social media content shouldn’t get posted. Some of the tools were expensive too.
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94 Ace 2019 with 6 Expert Marketing Strategy Tips
Higher Logic
JANUARY 2, 2019
How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.
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How to Use Social Media to Cultivate Donor Relationships
Achieve
DECEMBER 8, 2022
Social media can be an extremely effective way to reach new audiences for your nonprofit and secure more donations for your cause. Nonprofit outreach should balance donor acquisition with donor engagement, so how do you utilize social media for both efforts? Create connections between your site and social profiles.
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How to Get More Patients Leads with Healthcare Marketing
CMA Solutions
MARCH 6, 2024
In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. That’s because an increasing number of patients are now using the Internet and social media to address their healthcare needs.
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Construction Industry Marketing: 11 Ways to Build a Better Brand
CMA Solutions
JANUARY 31, 2024
It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.
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Frank Kenny Part 1: Social Media Relationship-Building
GrowthZone
APRIL 12, 2018
Well, in the age of social media, how do you develop and maintain that know, like, and trust that is so crucial? With social media, of course. Social media is the tool that allows you to build and nurture relationships at scale. Your organization is a media company now. Do content marketing.
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Five Reasons to Consider Using Marketing Automation for Associations
GrowthZone
APRIL 18, 2023
Marketing Automation is a premium module available in the GrowthZone platform that will help you increase engagement, recruit members, and save time. Personalization Marketing automation allows associations to personalize their communication with members based on their interests, behavior, and preferences.
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[FRANK KENNY] Marketing Automation for Super Busy Associations and Chambers
GrowthZone
AUGUST 18, 2021
You would scour newspapers, social media, trade journals, and other sources for hours, looking for people and businesses that should be members of your organization. That’s why you need to learn about— and start using—marketing automation. GrowthZone has a built-in marketing automation module. by Frank Kenny.
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Your Guide to Building a Membership Marketing Strategy: Tips for 2023 and Beyond
MemberClicks
FEBRUARY 9, 2023
Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.
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How Your Association Can Succeed in Social Media
Virtual
MAY 19, 2016
Done well, using social media makes all your other objectives easier. Social media offers a wealth of marketing opportunities , but they aren’t all relevant to your group. Defined goals will help you evaluate your social media success and pin down the best tactics along the way. Aim for Consistency.
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3 Creative Ways Associations and Nonprofits Can Use Volunteer Management Tools
Higher Logic
APRIL 24, 2018
Volunteer tools are standard for associations and nonprofits, and they can be used for much more than just standard volunteer tasks. Common Volunteer Management Tools. Depending on your software, you may know these tools by different names, but they should be included in most volunteer platforms. Award Submissions.
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12 Effective Conference Marketing Ideas That Drive Registrations
MemberClicks
MAY 15, 2024
Effective conference marketing is the key to achieving this. Here are 12 effective conference marketing ideas that will drive registrations and make your event a success. What Is Conference Marketing? Conference marketing includes everything you do to encourage people to attend your event. Consider your own perspective.
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Are Marketing and Membership at Opposite Poles? Take the Journey to Collaboration
.orgSource
FEBRUARY 12, 2024
Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.
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Here to Stay: Associations Adapting to Social Media
Association Success
JULY 26, 2018
Social media has changed the pace of work and the world. Social media has changed the game. When I started in social media about ten years ago, associations were asking: Do we really need to worry about this? and Is social media just a fad? For-Profit Marketing Styles.
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A Simple Social Media Tip for Association Pros
GrowthZone
SEPTEMBER 18, 2017
When it comes to spending time marketing your association on social media channels, it’s easy to “save it for another day.” Download “Social Media Survival” for. However, social media cannot be an afterthought because it’s critical to keep social media at the forefront of your association’s marketing strategy.
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83 A YP-Friendly Social Media Strategy
Associations Now
OCTOBER 6, 2016
Young professionals can serve your association well in that these digital natives will help you keep up on the social media front. And by having a solid social media strategy, your association will also appeal to young professional member prospects. Social media is constantly changing. Live streaming.
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