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Whether located around your annual meeting or as a standalone event, workshops can be an effective way to supercharge engagement. Watch the video to see workshop expert Liz Lathan share her top tips on how to build engaging workshops for association members. “I Of course, not all workshop formats are created equal.
The recent.orgSource AI Training Workshop on “Mastering AI Tools and Prompting for Associations” was a pivotal moment in our industry’s digital transformation. Key Workshop Highlights AI is no longer a distant technology; it’s a practical tool that’s reshaping how associations operate.
MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Online learning strategy. D2L describes how to design and implement an effective online learning strategy , including its vision and purpose, necessary resources and expertise, success criteria, communication plan, and assessment. Membership strategy.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Content marketing. Content marketing. Why do content strategies fail —and what can you do about it?
During ASAE’s MM&C Conference earlier this month, association executives and industry partners took part in 24 learning labs, three keynotes, two preconference workshops and networked to up their game on digital, content and branding strategies. Although it’s not ASAE’s […].
They share ten strategies for motivating members to volunteer and mentally show up for meetings. Learn how to develop winning names for publications, events, workshops, webinars, courses and products to help you energize attendance, increase participation and drive interest. Marketing Automation & Technology Systems Demo Day. .
Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Kick Off Session for the Virtual Workshop for Association Professionals. The workshop format is broken into three phases with one live session and two asynchronous periods. 1 CAE credit.
Develop data-driven marketingstrategies that resonate with different member segments. Attracting and Retaining Talent A strong upskilling strategy doesn’t just benefit your association’s current workforce—it also makes your organization more attractive to potential employees. Here’s how to get started: 1.
Launched ideation workshops to brainstorm revenue diversification strategies. Key Takeaways for Associations Agile Strategy is Essential Associations must prepare for multiple future scenarios rather than reacting to disruptions as they occur. Provided leadership training focused on risk assessment and strategic execution.
Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. Use this data, combined with learner feedback, to guide your strategy and build a better experience going forward.
Board strategy. I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. Host: American Marketing Association. Membership recruitment.
Heres a roadmap to help associations integrate AI into their member engagement strategy: Identify Objectives : Define which aspects of engagement need improvement, such as retention or event participation. Start Small and Scale Up : Begin with a single initiative, like personalized email marketing, and gradually expand as you see results.
They require clear explanations, ingenuity in event management and — and new marketingstrategies. That’s why we’re ready to help you solve one of the biggest hybrid event complexities: marketing. . The post Here’s your new marketingstrategy for hybrid events appeared first on AssociationSuccess.org.
Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist. Quick hits. This is so me. 1 CAE credit. Host: PCMA.
Unfortunately, the topic of member engagement strategy can also be overwhelming. Wherever your association is in the process, you can always improve your member engagement strategy. Before you start planning your member engagement workshop, you’ll want to begin determining your formula. Member scoring is a journey.
Strategies for getting out of a negative thought spiral and into a more productive state of mind. This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic.
It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.
EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. A different kind of event, you’ll find inspiring keynotes coupled with small group workshops led by industry veterans. More info/register. Fri 3/12 at 12 p.m.
From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here. Knowledge Base.
The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?
WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. at the number of workshop, event, or conference reg forms that still fail to ask even ONE question about what ppl hope to gain from the experience. Kristi Hedges, Forbes ).
Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. PCI Compliance Workshop 101 for Associations.
Types of Event Marketing & Event MarketingStrategies No matter what your industry, engaging with your audience through compelling experiences is more crucial than ever. Join us as we navigate the vibrant world of event marketing and discover the keys to successful event-driven campaigns. What is Event Marketing?
Your Pass is good for 365 days and during that time you get: Live training webinars and workshops every month. And here are just a few of the live webinars and workshops coming up: How to Jump Start Your Storytelling. Future-Proof Your Social Media Strategy. Now through March 31st, you can get your All-Access Pass for only $599.
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.
Association strategy. He warns against relying on yesterday’s programs and generational stereotypes to guide your strategy. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. If you or your brand want to stand out in your market, you must become known, trusted, and loved.
With SMART goals, youll always know how far away you are from your desired outcome, allowing you to know when to pivot or adjust your strategies. To increase brand awareness and authority or network with other local organizations, consider hosting workshops, webinars, expert panel discussions, and other educational events.
WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.
Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.
Whether it involves expanding your scale or workshopping your messaging, a well-considered approach to launching a new tech product can really pay off. A few ideas from the worlds of marketing and technology: Think big. In comments to Forbes , Megan Shroy of Approach Marketing says this can help make messaging a bit easier, too.
Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.
I recently attended a workshop titled “Reduce, reuse, recycle: How to do more with less content in 2021” that was designed to help attendees prepare for a more productive 2021. One of the many helpful tips they shared in the workshop was to implement a “stop doing” list. Missed the workshop? Is anyone engaging with that content?
The following is a guest blog article originally published by Jeff Cobb of Tagoras, a leading expert in strategy, learning, marketing and technology to organizations in the business of lifelong learning.
Here’s what’s happening this month at Nonprofit Marketing Guide…. Attend live webinars and workshops (including the ones listed below), watch recorded webinars, enroll in exclusive online courses and access our entire library with templates, worksheets, e-books and more, and join our Private Facebook Group all with one purchase.
The learning management system (LMS) market has exploded in response. Workshop participants told Amanda Kaiser that online attendees are more challenging to engage than any other segment, so she’s sharing advice on hosting super engaging virtual meetings. To understand and get close to your members, follow marketing technology trends.
Mark Lowry at Association Analytics shares helpful member retention strategies. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.
It’s been a busy week here getting the 2023 Nonprofit Communications Trends Report out, but I still put together the most helpful articles, posts, and tips for nonprofit marketers. This week we have AI strategy, video creation tips, free TikTok templates, how to stop being a perfectionist and more. TikTok Templates.
The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.
Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. More info/register. 1 CAE credit. .
Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Ask Me Anything: Marketing Automation Learn about marketing automation. How can technology and automation make our marketing efforts less painful? What can automation be used for? More info/register.
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