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We’re Hiring! Account Executive, Public Affairs Opening in Texas!

Arc 3 Communications

We are looking for a talented, innovative, and well-connected individual to represent our clients before state and local policymakers in Texas and the Southwest. You will address risks and opportunities for clients at the state and local level. CRM and WordPress experience a plus. This position comes with a competitive salary and benefits.

Texas 75
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Association Brain Food: 1.10.25

Reid All About it

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

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Association Brain Food: 10.11.24

Reid All About it

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

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Case Study: Texas Society of Association Executives

Association Adviser

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. You never know until you try!” The Challenge. The Results.

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[Infographic] The Power of Audience Segmentation

Higher Logic

Good marketing delivers relevant content. Great marketing delivers personalized, timely content to the right people. Did you know 77 percent of email marketing ROI comes from segmented, targeted, and triggered campaigns? Still, 42 percent of marketers don’t segment and only four percent segment with multiple data types.

Texas 214
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What’s a Competitive Advantage and Why Do You Need One?

Mary Byers

In other words, if youre still promoting benefits identified in a different time period or market, you may be competing with less important or irrelevant offerings. But as the Texas Nurse Practitioners discovered, the results will be worth it. Italics mine.) And if you are, thats a competitive dis advantage.

Texas 147
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Attending ASAE Next Week? Don't Miss Our Social Media Contest!

YourMembership

Catch us at ASAE 2012 at Booth 439 – August 11-14 in Dallas, Texas. Smith is the Director, Inbound Marketing at YourMembership.com. Like us on Facebook and/or follow us on Twitter (doing both means 2 entries.). Post on our wall or tweet #asae2012 to @yourmembership. Five Amazon.com gift cards are up for grabs!