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Multi-Channel Marketing: The Key to Reaching Supporters

NXUnite

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130
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Blog | The Power of 'Purple Cow' Marketing | Multiview

Multiview

To put things into perspective, Cause IQ statistics show that over 43,000 professional and trade associations currently thrive in the United States alone. In today's competitive landscape, associations are grappling with the challenge of not only attracting members but also staying relevant amidst a sea of relentless competition.

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Student Memberships Could Be a Thing of the Past

Association Analytics

And experts aren’t bullish, since the United States has seen a steep drop in birth rates since 2007 leading to fewer high school graduates. Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market.

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Why Going Global Might Require Some DEI Tweaks

Associations Now

United States-based associations looking to expand want to preserve their DEI goals, but some don’t always translate. They possess ideas about membership, meetings, partnerships, marketing, and more that make perfect sense in America but may not apply in different countries and regions. centric mistakes.

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Statement In Response To The 2020 Notorious Markets Report

InternetAssociation

This year’s Notorious Markets report includes language highlighting that e-commerce platforms have invested significant time and resources to combat this problem and have developed innovative tools and processes along the way.”. ###.

Report 59
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Part 1: Secret recipe for continuing education LMS success.

YourMembership

The continuing education (CE) market is sweet. By some estimates, CE represents $47 billion of total formal training spending in the United States alone. So, it’s no surprise the CE market is attracting a broad spectrum of providers.

LMS 207
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The Market for Adult Lifelong Learning

Leading Learning

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,