Association Adviser

SEPTEMBER 6, 2022

For associations wanting to engage existing members, reach new members and partners, and solidify their position as a thought leader, video can serve as a highly effective and important vehicle to share their message. A well-produced video can tell your story in 90 seconds or less. appeared first on Association Adviser.

Video 146

Video Marketing Communications 146

Wild Apricot

APRIL 20, 2021

First launched in 2017 as a short-form video sharing app used mostly by teens, TikTok has exploded in popularity during the COVID-19 pandemic. As people look for entertainment and connection during long periods of lockdown, the hilarity, quirkiness.

Video 523

Video Marketing 523

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NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

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FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

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APRIL 18, 2025

During the Association Academys Association Artificial Intelligence Certificate Course , youll have hands-on time in class to learn how to use AI tools to create high-quality text, image, video, and other content. How well does your membership strategy and marketing align with her assertion? AIs impact. to 4:10 p.m. More info/register.

Strategy 270

Strategy Member Engagement Software Revenue 270

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Sequence Consulting

APRIL 8, 2025

« Prev 1 / 1 Next » Shifting Focus for Real Impact: Solving Member Problems AMA's Strategic Shift: Breakthroughs in Membership Growth Highlight Reel of From Stagnation to Growth: AMA's Membership Success Story Turning Tedious Tasks into Triumphs: The Road to Conversion Rate Success Revolutionizing Engagement: AMA's Digital (..)

Video 72

Video Member Engagement Content Marketing 72

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. The results: evaluating the success of our social media video experiment We ran this experiment from September 26 to December 9, 2022, and collected analytics to evaluate its success on December 12, 2022.

Video 140

Video Social Media Content Proposal 140

Association Adviser

JUNE 23, 2022

It is only natural that when you are planning your annual member engagement strategy that video is included. With video being an addition to your annual planning, you may have several questions that include how to increase […].

Video 146

Video Strategy Member Engagement How To 146

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APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Member service. More info/register.

LMS 258

LMS Education Content Software 258

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MAY 9, 2025

MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. David Adler , Living Room Labs A primer on Generative Engine Optimization (GEO) for B2B marketers. Membership renewals. More info/register.

Certificate 281

Certificate DC Strategy Revenue 281

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JANUARY 17, 2025

Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). This session offers real-world examples, videos, and interactive discussions. 1 CAE credit. More info/register. More info/register. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

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JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

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APRIL 4, 2025

Learn how to create high-quality text, image, video, and other content with hands-on time in class. Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). The course meets Thursdays, 1-2pm ET starting May 22.

Revenue 258

Revenue Software Certificate Education 258

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NOVEMBER 8, 2024

Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification.

Certificate 252

Certificate DC Education Tips 252

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FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Examples Tools Content 169

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JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. All Video Is Not Created Equal: How to Inspire Your Community to Action with Video Content That Inspires.

Video 367

Video Innovation Content Education 367

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JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Mon 6/21 at 1 p.m.

LMS 369

LMS Certificate America Committee 369

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. The post 4 Ways Nonprofits Can Use a Learning Management System appeared first on NXUnite by Nexus Marketing.

Learning Management System 130

Learning Management System System LMS Course 130

Blue Sky eLearn

JULY 14, 2020

Some of us sit on video conference calls the better part of the day. This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . In fact, even at Blue Sky eLearn, our webinar attendance for our own educational webinars shot up. Use Social Media .

Tips 363

Tips Conference Price Social Media 363

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SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

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NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Certificate 264

Certificate Committee Education DC 264

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Market to past attendees differently than to those that have never attended an event. The emphasis is on “targeted.”

Event Planning 150

Event Planning Marketing Discount Conference 150

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SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

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OCTOBER 9, 2020

This series of 15-minute videos cover hot topics and issues related to 501c organization management. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Presenter: Erin Geoffroy Sullivan, Director of Marketing at Personify. More info/register.

Utah 370

Utah LMS Conference Tips 370

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! Thanks to the power of technology, you can watch on-demand videos covering everything from the basics to more advanced content. Higher Logic Videos & Social Media. Live Distance Learning Training. On-Demand eLearning.

Library 219

Library Course Video Products 219

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. More info/register.

Montana 351

Montana Certificate Conference Education 351

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AUGUST 30, 2024

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Gather Voices invites you to participate in their free 7-Day Video Communications Challenge starting Tuesday, September 3. You’ll receive a daily email with a learning tip and an assignment to make a video.

Video 213

Video Content Revenue Strategy 213

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DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Education Revenue 213

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. This series of 15-minute videos cover hot topics and issues related to 501c organization management. Double Your Member Engagement with Very Little Marketing. Take advantage! Talk about data!

Montana 369

Montana Education Conference Member Engagement 369

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JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

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JANUARY 22, 2021

This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. every Monday.

Innovation 370

Innovation Education Communications Strategy 370

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APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s She shares comments from a video of ‘90s high school kids hanging out. The video is captioned, “Phones? They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Survey 275

Survey Content Education Strategy 275

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s Although written for event platform Hopin users, many of these virtual event tips apply to any platform, for example, developing an attendee video guide and holding screen. This series of 15-minute videos cover hot topics and issues related to 501c organization management.

Montana 362

Montana Revenue Case Study Innovation 362

Event Industry News

OCTOBER 24, 2023

Conferences, exhibitions, seminars, they’re back in full swing but something is different. The world has changed. And now, content is more important than ever. Here’s why… The structure of events is not what it used to be.

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Video Products Communications Conference 116