Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

Technology 370

Technology Strategy Education System 370

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Digital Marketing to Exceed Your Marketing Goals. .

DC 50

DC Washington Education Content 50

Association Success

AUGUST 21, 2020

Local nonprofit organizations are utilizing their various marketing channels to promote their virtual pivot, or are reaching out to associations directly. . Caring is as simple as a phone call : Capital Caring Health , a 501(c)3 in Alexandria, Virginia, provides palliative and hospice care to those with life-limiting illnesses.

Ohio 148

Ohio Virginia Project Social Media 148

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

MARCH 25, 2022

Professional development market potential. Thorben Grosser, VP of Product Marketing & Events, EventMobi. As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. Location: Virginia. Host: EventMobi.

Revenue 195

Revenue Virginia Content Technology 195

Nonprofit Marketing Guide

AUGUST 2, 2011

Social media is an important piece of the event marketing puzzle. Unlike most nonprofits that are marketing one product all year long (a charitable cause), a performing arts organization markets multiple different products (performances and events) throughout each season. Ceci Dadisman is the arts marketing go-to gal!

Social Media 84

Social Media Tips Marketing West Virginia 84

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Leadership Technology 370

WBT Systems

SEPTEMBER 26, 2017

Technology continually creates new opportunities for your association’s educational programs, but it also lowers the barrier to entry for competitors to enter and disrupt your market. To stay top of mind (and top of market), you need to leverage your eLearning differentiator—your iconic advantage.

LMS 150

LMS Arlington Course Virginia 150

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

Review Raleigh Education Class 259

Associations Now

AUGUST 27, 2015

.” Gardner has also served on the board of the Virginia Association of Chamber of Commerce Executives. Associations in the television news industry had safety concerns before this week’s murder of a Virginia TV reporter and cameraman, which aired on live television. Now, it has a new reason to do so.

Virginia 40

Virginia New York City San Francisco New York 40

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. 1 CMP credit. More info/register.

Revenue 264

Revenue Certificate Education Tools 264

Associations Now

NOVEMBER 16, 2018

With one of two new Amazon headquarters planned for Northern Virginia, associations in the DC region are likely to see some big shifts in the local market in the coming years. A decision by Virginia Tech to build a billon-dollar Tech Innovation Campus near the new Amazon headquarters reportedly helped the area seal the deal.

North Carolina 81

North Carolina Virginia Raleigh DC 81

Association Success

NOVEMBER 2, 2020

That’s where dashboards come in, says digital marketing expert and Salesforce MVP Chris Zullo , who currently serves as the managing director for Dupont Circle Solutions, a Salesforce consulting firm in Virginia. . “A A dashboard, in the simplest sense, is a visual collection of multiple reports,” says Zullo.

How To 148

How To CA Virginia Revenue 148

Association Adviser

AUGUST 7, 2017

From the Corner Office: Brandon Robinson, CAE, Virginia SAE. The VSAE Board of Directors takes a break outside at their 2015 Board “Advance” in Lynchburg, Virginia. Brandon Robinson, CAE, Virginia Society of Association Executives. an association management company that worked with the Virginia Propane Association.

Virginia 61

Virginia DC Leadership Washington 61

Potomac Core

MAY 24, 2017

Despite more robust economic growth forecasts, companies still face regulatory hurdles, changing consumer sentiments, and disruptive market forces. Hiring marketing or sales firms at the onset isn’t the right approach. Develop new partners with providers of groundbreaking Industry Research and Market Data.

Case Study 119

Case Study Virginia Revenue Survey 119

Associations Now

MAY 10, 2023

This training is especially important for departments that regularly interact with member data, such as marketing and membership. GDPR also inspired state privacy laws in California and Virginia. In addition to reviewing policies and training staff, Sahli keeps herself up to date on the broader data privacy landscape.

Connecticut 139

Connecticut Utah Colorado Virginia 139

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. My local market rarely sells leg of lamb, but they had some this past week, so we enjoyed a roasted leg of lamb rubbed with a rosemary/garlic paste. More info/register.

Leadership 195

Leadership Education Revenue Strategy 195

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software was founded in 1998 in Fairfax, Virginia by Brian Choate. Associations can connect software, such as email marketing automation, accounting, survey apps and more to their AMS or career center, and the platforms will exchange data automatically.

Software 111

Software Directory Virginia Committee 111

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

Revenue 39

Revenue Technology Video LMS 39

Reid All About it

SEPTEMBER 16, 2016

Deb Fiscella, president, Center Stage Marketing. Northern Virginia Small Association Forum for Executives (call in or Alexandria VA). Airbnb and other alternative accommodation services are making inroads into the leisure travel market, but meeting-goers will always want to stay in the headquarters hotel, right? Host: Impexium.

Arlington 150

Arlington Phoenix DC Virginia 150

Nonprofit Marketing Guide

SEPTEMBER 30, 2022

Before becoming the director of communications and marketing at Virginia-Maryland College of Veterinary Medicine , Andrew Mann owned a photo and video studio for more than 20 years in the Caribbean. The post Phone Photography: Three Ways I Was Doing It Wrong appeared first on Nonprofit Marketing Guide.

Maryland 104

Maryland Virginia Social Media Video 104

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. The American Association for Marriage and Family Therapy based in Alexandria, Virginia has 25,000 members that fall into three core groups: Academics, Agency, and Private Practice.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Association Success

NOVEMBER 30, 2017

The Alexandria Brown Bag, founded by Talisa Thomas-Hall, ACB ALB, is a networking group for association professionals hosted by Marketing General, Inc. in Alexandria, Virginia. How one networking group is making a mark from within. Sometimes, it is about listening to what people are saying, and engendering transformation from within.

Virginia 85

Virginia United States DC Process 85

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. An example of how 3 engagement drives growth at Associations is the Arlington, Virginia based Aluminum Association , led by Heidi Biggs Brock, President and CEO. Market Focus. Actionable Data.

Strategy 100

Strategy Arlington Member Engagement eBook 100

Association Analytics

MAY 20, 2024

Is there an entirely new market you should explore? Expand your reach even further by targeting new audiences or reimagining existing offerings for specific market segments. Recognizing the value of member polls, a marketing company within the INS community asked about the opportunity to sponsor a poll question.

Revenue 169

Revenue Case Study Milwaukee Price 169

Associations Now

FEBRUARY 22, 2017

The model, still relatively experimental, has won some fans among individual doctors and those who prefer the market-based approach of DPC. In comments to WVTF, Charlottesville, Virginia-based physician Maura McLaughlin noted that the insurance model often comes with high overhead that doesn’t directly benefit the doctors.

Virginia 81

Virginia Survey System Cost 81

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Content 34

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Corey Rosenbusch , President & CEO, Global Cold Chain Alliance , Arlington, Virginia remains focused on the potential loss of dues and non-dues revenue as Private Equity companies consolidate memberships.

DC 132

DC Arlington Washington United States 132

Associations Now

JANUARY 9, 2020

For example, a North American market research study published late last year found that 35 percent of millennial guests are looking for more vegetarian options on menus. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

Conference 106

Conference Virginia millennials Washington 106

Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

Marketing 40

Marketing Rhode Island South Dakota West Virginia 40

Association Navigator

SEPTEMBER 14, 2012

The Global Color Conference 2012: Food & Beverage Color in Today’s Global Market , is the latest in a series of accomplishments for IACM, the leading association of food & beverage color manufacturers and users. Joe is in good health and still consulting and volunteering in Richmond, Virginia.

Conference 100

Conference Chicago Virginia Innovation 100

Associations Now

JANUARY 3, 2019

If your longtime employees are leaving your organization and you’re struggling to find new talent with the right expertise in a tough job market, you’re likely suffering from brain drain. Consider these strategies to ease the pain. Feeling drained? An Unhip Locale. The problem. The solution.

Los Angeles 91

Los Angeles North Carolina Raleigh Virginia 91

Associations Now

MAY 15, 2019

Two of the programs (in Pittsburgh and Richmond, Virginia) are craft beer festivals targeted at local black communities; one (in Denver) focuses on the local Latino community. In 2017, the association tightened its marketing code to discourage potentially offensive brand names or imagery.

Boston 94

Boston Cleveland Denver Virginia 94

Association Navigator

AUGUST 19, 2013

We’re just back from a great family vacation in the Blue Ridge Mountains of Virginia. I’m sad about the end of newspapers, but these are powerful market forces that can’t be stopped. We played golf and tennis, went swimming, hiking, wine tasting , and visited Thomas Jefferson’s home, Monticello.

Washington 100

Washington Virginia New York Innovation 100

Association Adviser

NOVEMBER 4, 2010

November 2010 -- Leadership This month’s Corner Office spotlight shines on Joe Syrowik, Director of Membership, Marketing and Member Service for the 160,000 member ASCD , an educational leadership association for principals, teachers and superintendents based in Alexandria, Virginia. By Association Adviser staff

Virginia 60

Virginia Leadership Education Marketing 60

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Price Project Survey 40