Associations Now

SEPTEMBER 13, 2024

In a recent white paper, The Value of Conducting an Association Competitive Analysis , he and Mary Byers, CAE, lay out some of the situations where associations might compete. People think that if a sponsor is not renewing, they must be cutting their marketing budget,” Rosenthal says. Bruce Rosenthal What to do?

Analysis 99

Analysis Ohio California Certificate 99

Associations Now

OCTOBER 22, 2024

A white paper from the National Association of Corporate Directors suggests boards are at risk of succumbing to short-term, reactive responses to trends like generative AI. Boards are struggling to be fit to respond to a rapidly changing technological environment, according to a new report.

Report 107

Report Technology Leadership Strategy 107

Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

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Resources Marketing Content Communications 150

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Email marketing is one of the most engaging forms of content your association can publish. Invest in a valuable white paper. Many organizations offer a white paper in exchange for an email address.

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Content Newsletter Sample Video 148

Reid All About it

AUGUST 2, 2024

A new white paper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Association marketing maturity. Most blog posts are marketing dead ends. Website content.

Cleveland 265

Cleveland North Carolina Analysis Team 265

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Produce a white paper or eBook. Share the on-demand version of your webinar.

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Content eBook Discount Revenue 197

Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.

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United States Maryland Ohio Case Study 150

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

YourMembership

OCTOBER 9, 2018

You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. You’ve done your research. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line.

Membership Management 170

Membership Management Software Tips Price 170

Spark Consulting

JULY 18, 2013

Back in April, I came out with a white paper of the same name, which focuses on looking at how associations are using AMS and/or CRM to form better relationships with their members and includes case studies of three associations that have each taken a different approach to this.

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Case Study Conference Technology Marketing 150

Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues. JUST PUBLISHED! How can they be used to increase membership?

Tips 28

Tips Marketing Revenue Content 28

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 259

America Content Social Media Strategy 259

Elevating Engagement

FEBRUARY 26, 2024

Hold the Sales Pitch In my conversations with members, one frequent new member complaint is over-the-top sales and marketing too soon after joining. “I Or, “It seems like I just paid to be placed on a marketing mailing list.” Or, “I feel like a wallet.” No association intends for new members to feel like this, but it happens—a lot.

Content 80

Content Video Course Member Engagement 80

Associations Now

JUNE 6, 2019

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ The truth is they’re probably not. Here’s a closer look at each.

Innovation 102

Innovation Tools Report Technology 102

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Soft Skills: visionary Top Trends in Digital Marketing.

Marketing 68

Marketing Case Study eBook Social Media 68

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Spark Consulting

AUGUST 26, 2016

Download The Association Role in the New Education Paradigm white paper. We’ve got you covered. Remember: it’s free!

Education 150

Education Case Study Team Marketing 150

AvidXchange: Association Management

NOVEMBER 9, 2022

To keep up, HOAs need to protect their razor-thin margins and ensure they have what they need to not only do the work, but to compete in a red-hot market. For more information about how automation can fortify your HOA organization, download our white paper, “How Middle Market Finance Teams are Preparing for a Recession.”

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Survey Cost Technology Process 130

AssociationChat

JUNE 7, 2022

Transformation is Coming in the Association Management System (AMS) Market. The Association Chat Knowledge Hub provides instant access to: White papers. The Top 6 Reasons to Join an Association. Thinking About a New Association Management System? 10 Common Myths Debunked. How-To Guides. Industry analysis. Case studies.

eBook 52

eBook Case Study Library Analysis 52

Elevating Engagement

FEBRUARY 26, 2024

Hold the Sales Pitch In my conversations with members, one frequent new member complaint is over-the-top sales and marketing too soon after joining. “I Or, “It seems like I just paid to be placed on a marketing mailing list.” Or, “I feel like a wallet.” No association intends for new members to feel like this, but it happens—a lot.

Content 52

Content Video Course Member Engagement 52

Reid All About it

JANUARY 22, 2015

You can also find me online writing on the blogs of some of the best technology vendors in the association market, but I’m doing that undercover in collaboration with some of the best brains in the industry. I’m also helping them with case studies, white papers, tip sheets and articles.

Case Study 150

Case Study Tips Technology Strategy 150

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 259

Education New Hampshire Tips Technology 259

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Newsletter 254

Newsletter Content Social Media Education 254

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Mobile experts will be showcasing apps and sharing their knowledge with the association market. AI for associations. CAE credit.

Arlington 259

Arlington Revenue Leadership Strategy 259

Association Adviser

JUNE 27, 2018

You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. Or, we will host a webinar and then create a white paper based on the presentation. We now do this for most of our events as a standard practice. Re-format it.

Content 99

Content Library Social Media Resources 99

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

Certificate 195

Certificate Education Revenue Marketing 195

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

Tools 108

Tools Content Resources Report 108

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Subscriptions to everything from television to meals to razor blades are a booming business.

Strategy 169

Strategy Social Media Discount Newsletter 169

Membersuite

MAY 26, 2022

Talk to membership, marketing, events, education, governance, accounting, and other staff to determine what they need to do with the software and/or data now and in the future. Attend ASAE demo days or AMS Fest so you know what’s on the market and what’s possible. The conversation ended with a look at how the AMS market is changing.

Technology 144

Technology Software System Process 144

Associations Now

JUNE 25, 2014

And if you are marketing to older age groups, be careful not to get stuck in traditional mindsets. For all the talk about millennials and the need to do a better job of marketing to them, are brands missing out on a huge market that’s already there? ” How has your association marketed to older members?

Marketing 40

Marketing millennials Florida Survey 40

Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Report Marketing millennials Directory 49

Smooth The Path

SEPTEMBER 9, 2021

Or, these conversations might help you source your next speakers and authors and interviewees and give you valuable insight for content like articles, white papers, and research reports. For example, the data from breakout group conversations can offer an association insight about what members want and need.

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Conference Report Industry Content 78

Associations Now

APRIL 13, 2020

As digital strategist Marianne Kay explains in an EContent article: “Omnichannel content is the creation, management, and delivery of content to multiple marketing channels in a cohesive, customer-centric way. The experience across these channels must be coordinated and seamless too. A rich content program must continually evolve.

Content 123

Content Strategy Video Survey 123

Eric Lanke

JULY 20, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. The central message of the white paper is one I agree with. But here's an additional idea, not mentioned in the white paper.

Member Engagement 100

Member Engagement Case Study Tools Resources 100

Eric Lanke

AUGUST 12, 2013

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?

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Case Study Committee Member Engagement Report 100

Associations Now

JANUARY 10, 2020

The whitepaper—produced in collaboration with the Heart Rhythm Society (HRS) and presented as a part of CES’s Disruptive Innovations in Health Care educational track —offers information about the wearables market, guidelines for how to best manage and share data gathered on a wearable, and advice about privacy and security of personal health data.

Las Vegas 87

Las Vegas Guidelines Technology Education 87