Event Industry News

MAY 30, 2019

Sam Coates, head of marketing at Keith Prowse shared the analysis and findings from the quantitative research which had responses from more than 400 organisations. . Titled ‘People Buy Experiences’, Keith Prowse’s white paper gives thought leadership on the changing face of hospitality.

Analysis 63

Analysis Class Social Media Leadership 63

Association Success

SEPTEMBER 7, 2020

Many associations are missing the mark – and missing revenue potential – when it comes to their conference sponsorship offerings, according to the findings in our new white paper, “The New Sponsorship Model for Virtual Events.”. Our white paper provides examples of these marginal-value benefits include: Logo Placements.

Conference 150

Conference Sample Revenue Social Media 150

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Examples Tools Content 169

Blue Sky eLearn

AUGUST 16, 2019

And while they’re doing that, you’re spending the time marketing the webinar, you’re spending the money to work with a company who will assist you in hosting a professional event and take care of the technical and customer support needs. Produce a white paper or eBook. Share the on-demand version of your webinar.

Content 197

Content eBook Discount Revenue 197

Spark Consulting

AUGUST 22, 2016

Over the next week, I’ll be blogging about and sharing excerpts from The Association Role in the New Education Paradigm , the eighth white paper in the ongoing Spark collaborative series. Ohio Society of Certified Public Accountants.

United States 150

United States Maryland Ohio Case Study 150

YourMembership

OCTOBER 9, 2018

You’ve read white-papers, investigated pricing and discussed with peers, you know that membership management software will help grow your organization. You’ve done your research. This will be one of the most important decisions your organization makes as it will impact members, staff, and the bottom line.

Membership Management 170

Membership Management Software Tips Price 170

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Email marketing is one of the most engaging forms of content your association can publish. Invest in a valuable white paper. Many organizations offer a white paper in exchange for an email address.

Content 148

Content Newsletter Sample Video 148

Wild Apricot

JULY 15, 2011

Here is a round-up of five free reports, white papers and e-books offering insight on fundraising, resource-raising and mobile phone usage.( read more ).

Resources 150

Resources Report Marketing 150

Reid All About it

JANUARY 22, 2015

You can also find me online writing on the blogs of some of the best technology vendors in the association market, but I’m doing that undercover in collaboration with some of the best brains in the industry. I’m also helping them with case studies, white papers, tip sheets and articles.

Case Study 150

Case Study Tips Technology Strategy 150

Spark Consulting

AUGUST 26, 2016

Download The Association Role in the New Education Paradigm white paper. We’ve got you covered. Remember: it’s free!

Education 150

Education Case Study Team Marketing 150

Event Industry News

SEPTEMBER 25, 2023

A new report released by Green Tourism, Visit Belfast and the Global Destination Sustainability Movement shows Belfast’s transition to become a premier sustainable tourism destination – and how other cities can learn from its approach A white paper released at the UKinbound Annual Convention in Belfast reveals how a pioneering partnership between Green (..)

Report 64

Report Industry Products Marketing 64

Event Industry News

JANUARY 14, 2021

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. A university degree in areas such as Communication, Marketing, Journalism or related subjects. ? Requirements: ? Requirements: ? Committed, responsible and used to work under short objectives and deadlines.

Content 129

Content Press Release Case Study Email Marketing 129

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Content marketing is all the rage, which makes it even more important to do it WELL. Big list this week. Hey, lots of people have been writing interesting stuff!

Social Media 150

Social Media Review Innovation Leadership 150

Reid All About it

AUGUST 2, 2011

Bob Leonard shares good basic advice on how to repurpose content you already have – speeches, white papers and sales presentations. Tagged: Content Marketing , Marketing , Productivity , Writing & Blogging. You can scoff if you want but it’s been working for me for years. by Steve Lambert.

Social Media 150

Social Media Content Products Marketing 150

InternetAssociation

JULY 2, 2020

London, UK - Internet Association (IA) – the trade association that represents leading global internet companies on public policy – today has unveiled a White Paper detailing the key digital provisions that should be part of any U.S.-UK economies - as our White Paper today highlights. UK trade agreement.

Class 52

Class Proposal Innovation Press Release 52

Reid All About it

AUGUST 2, 2024

A new white paper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Association marketing maturity. Most blog posts are marketing dead ends. Website content.

Cleveland 270

Cleveland North Carolina Analysis Content 270

.orgSource

FEBRUARY 4, 2025

Limited Integration Between Systems : If your CRM, email marketing, and membership databases dont communicate with each other, you may be missing opportunities for efficient, personalized member engagement. For deeper insights, download our latest white paper , which offers guidance on building a resilient, technology-forward organization.

Technology 88

Technology Member Engagement Tools System 88

Event Industry News

SEPTEMBER 12, 2018

These are some of the questions posed in the new AIM White Paper “Promoting and Selling an Exhibition: Innovative Ideas to do it with success” which AIM Group International has just realised and shares on the market. The White Paper can be downloaded for free from the AIM Group International website.

Innovation 49

Innovation New York How To Proposal 49

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Gated content. Learn more.

Content 117

Content Marketing How To LMS 117

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Associations Now

JUNE 6, 2019

A new white paper reveals that most exhibitors feel invisible and think that show organizers aren’t doing enough to help them. That’s according to a new white paper released this week by The Expo Group , which reveals that exhibitors often don’t feel seen. “ The truth is they’re probably not. Here’s a closer look at each.

Innovation 102

Innovation Tools Report Survey 102

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

millennials 205

millennials Learning Management System Education Tips 205

Eric Lanke

AUGUST 12, 2013

image source I was interviewed and my association is featured as one of the case studies in the new white paper--The Mission Driven Volunteer--from Mariner Management & Marketing and Spark Consulting. Well, according to the white paper itself. What is mission-driven volunteering?

Case Study 100

Case Study Committee Member Engagement Report 100

Nonprofit Marketing Guide

JUNE 15, 2012

Reports/White Papers. M+R just released a new white paper called Pressure vs Persuasion that gives examples of pressure and persuasion tactics, along with a clear, easy-to-follow four-step process to help your organization turn up the pressure and win. Nonprofit Marketing Training. Deadline is June 30.

Marketing 71

Marketing Newsletter millennials Social Media 71

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 264

America Strategy Content Social Media 264

Nonprofit Marketing Guide

JUNE 19, 2015

Let’s dive right into another round of Mixed Links… Care2 has a new white paper you might be interested in – Acquiring & Converting Supporters Online. Kivi recently shared 9 Killer Content Marketing Tips with John Haydon. Welcome to our weekly round up of the good stuff on the net. Nonprofit Training.

Marketing 74

Marketing Tips Communications Content 74

GrowthZone

DECEMBER 26, 2017

I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. You're currently using a few different tools for your marketing -- A, B, C, D, and E. Any interest in connecting sometime this week?

Video 218

Video Examples Review Tools 218

Click

AUGUST 7, 2024

There are more than 8,000 marketing technologies on the market today. With so many choices, as organizations look for new marketing solutions or re-evaluate existing ones, the tendency for the technologies to look the same becomes a very real challenge.

Technology 130

Technology System Marketing Team 130

Nonprofit Marketing Guide

MAY 4, 2012

Curating content is a big part of content marketing. In fact, there is a whole section in my e-book The Nonprofit Content Marketing Cookbook devoted to the subject of content curation. You know I advocate letting your nonprofit’s personality shine through in your fundraising and marketing. See you next week!

Marketing 71

Marketing Content Price Tips 71

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Need more proof this is a good idea?

Sample 130

Sample Email Marketing eBook Discount 130

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

Tools 108

Tools Resources Report Content 108

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

How To 210

How To LMS Tips Class 210

Nonprofit Marketing Guide

AUGUST 3, 2021

One approach to prioritizing is to think about how important communications and marketing are to the success of the organization’s larger, mission-oriented goal. For example, if you run a social service program that has a 10-12 month waitlist, you probably don’t need to do a lot of marketing to encourage people to use the service.

Communications 121

Communications Marketing Examples Course 121

Eric Lanke

JULY 20, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. The central message of the white paper is one I agree with. But here's an additional idea, not mentioned in the white paper.

Member Engagement 100

Member Engagement Case Study Tools Resources 100

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Spark Consulting

APRIL 5, 2016

In other words, leading engagement from the outside-in (yes, as in the white paper I co-authored last spring with Anna Caraveli). Do a better job marketing their business. Get outside-the-office experiences (leadership, writing, public speaking) to enhance their long-term career prospects. Find clients.

Review 150

Review Committee Products Innovation 150

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 65

CA Marketing eBook Survey 65