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Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. However, Non-Dues programs have the highest potential for overall revenue production. Host: ASAE Wed 10/25 at 9 a.m. –
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Seems like a good place to start. Lessons from the podcast world.
Chamber of Commerce, NetChoice, and Computer & Communications Industry Association (CCIA) in filing a lawsuit challenging Maryland’s Digital Advertising Gross Revenues Tax (HB 732). Internet services and companies are proud to play a role in creating opportunities for Maryland’s small businesses and citizens.
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors. 1 CAE credit.
A good sponsorship program provides discretionary revenue that associations can use to fund programs for unmet member needs. Speaking of sales, Professionals for Association Revenue (PAR) is holding the RevUP 2022 Summit in Annapolis, Maryland, December 7-8. Companies as sponsors can fill the gaps. You can learn more here.
Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting.
This investment can produce great returns to retention and revenue.”. Stefanie Reeves, FASAE, CAE, Executive Director of the Maryland Psychological Association. Learn how associations are using contextual engagement to improve member engagement and drive revenue. Innovation method. It means “jumping out of the system.”
When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Tom Hood, CEO of the Maryland Association of CPAs does. Why the disconnect? Knee-jerk reaction syndrome? Digital Marketing for Business (#dmfb). See if you’re one of them.
Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. Non-dues revenue. Presenters: Chad Faison, Executive Director, American Council of Engineering Companies of Maryland. CAE credits. More info/register.
Even if a potential major donor could only get part of their gift matched by their employer, that would still earn significant additional revenue for your nonprofit and help the donor make an even bigger impact. For example, Disneys maximum match amount per team member is $25,000, and Microsofts is $15,000.
How do I balance mission/big vision and the practical things we need to do to keep the doors open (like make sure we have a positive revenue flow)? A positive revenue flow is a means to that end, but it is not the end in itself, which is one of the things that ostensibly distinguishes us from the for-profit sector.
(Protech), a proven association management technology provider for associations and member-based organizations, hired John Bjorn as Chief Revenue Officer. A Microsoft Gold partner, Protech was founded in 1984 and is headquartered in Columbia, Maryland. For more information, visit www.protechassociates.com. .
While associations are included in some of the CARES Act’s programs, trade and professional associations experiencing severe revenue losses during the current pandemic were excluded from the popular and beneficial Paycheck Protection Program. – Virtual Coffee Talk: Uncovering New Sources of Revenue. Finding New Revenue Streams.
Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Stefanie Reeves, FASAE, CAE, Executive Director of the Maryland Psychological Association. Host: Meeting Sites Pro. Thu 3/11 at 12 p.m. What to Offer Your Corporate Sponsors. The uncertainty does not make it easier.
Your non-dues revenue doesn’t have to suffer when you move to virtual. Smart surveys can turn your communications strategy into a fine-tuned, sophisticated engine of revenue. Virtual events can be an opportunity to generate revenue, at a lower cost. Stefanie Reeves, Executive Director at Maryland Psychological Association.
A job board will attract millennials—and revenue too thanks to the employers who post positions. It’s a win-win for both,” said Charlene Templeton , assistant dean of continuing education at Anne Arundel Community College in Arnold, Maryland. They’ve built content partnerships with recruiters and PR agencies.
A Microsoft Gold partner, Protech was founded in 1984 and is headquartered in Columbia, Maryland. Togetherwork is a leader in software and payments for groups and organizations of all kinds, helping them grow, become more efficient, increase revenues, and provide excellent service to their members and constituents.
Presenters: Stefanie Reeves, Executive Director, Maryland Psychological Association. In cases of cancelled/postponed events, associations are struggling to find ways to save sponsorship revenue. 1 CAE credit. More info/register. Organizer: ASAE Government Relations and Advocacy Professionals Advisory Council. More info/register.
For example, three major West Coast states (Arizona, California, and Washington) most commonly focus on youth character development, while key mid-Atlantic states (Maryland and Virginia) are mostly driven by economic development.
Our panelists include Anthony Shop , the co-founder and chief strategy officer of Social Driver, a digital services firm that helps companies and nonprofits establish winning strategies with social media, websites, content and advertising; Stefanie Reeves , the executive director at the Maryland Psychological Association; and Jennifer Mackinday , a (..)
In my first association job (working for the Parenteral Drug Association in Bethesda, Maryland), I was responsible for member engagement and helping to form new chapters. Even before I’d really been anywhere much. Travel meant “success” – whatever that was. As part of the job, I traveled to visit existing chapters and meet with their leaders.
“In working with boards and membership there are emotions, opinions, and ideas that could either work or fall flat on their face,” says Amy Hager, who was BBAV’s executive director until she recently transitioned to executive director of the Landscape Contractors Association of DC, Maryland, and Virginia.
An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. A micro-networking event for young professionals in the association industry to meet with Stefanie Reeves, MA, CAE, who serves as Executive Director of the Maryland Psychological Association.
Revenue Examples. Many thanks to the folks at the following organizations: Air Conditioning Contractors of America ; American Institute of Physics ; Maryland Chamber of Commerce ; and HopeWell Cancer Support. You can view the videos below or go to read the article and see them there as well. Market Needs and Marketing Examples.
If the Internal Revenue Service is considering revoking a nonprofit organization’s tax-exempt status, the nonprofit should at least get advance warning, according to a new Senate bill. Two senators are pushing for legislation that would require the IRS to notify nonprofits if they are in danger of losing their tax-exempt status.
But perhaps the saddest bit of news of this nature was last week’s announcement that the American Journalism Review , which survived for 38 long years mostly with the backing of the University of Maryland, would close up shop. It started as an independent print publication, only to get picked up by the University of Maryland in 1987.
Two of the most beloved TV shows of the 1960s are giving the Internal Revenue Service (IRS) major headaches this week—and could be the latest front in a long crackdown on conference spending.
For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. Non-Dues Revenue. (1). The meeting is on Wednesday, January 12th.
In my first association job (working for the Parenteral Drug Association in Bethesda, Maryland), I was responsible for member engagement and helping to form new chapters. Even before I’d really been anywhere much. Travel meant “success” – whatever that was. As part of the job, I traveled to visit existing chapters and meet with their leaders.
Because of that, when I go to ASAE events—such as last week’s Technology Conference in National Harbor, Maryland—I generally make a point of hitting the app-finding sessions by Beth Ziesenis , who has become the maven of all things apps in the association space. She’s nerdy in a completely different way from me.
We helped the International Card Manufacturers Association (ICMA) rework several web pages to improve navigation, optimization and visibility of ICMA’s revenue-generating programs. When the Village Development Group asked us to help promote their Maryland properties, we employed a content and SEO campaign.
They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential. Pricing in a Post-Pandemic World: Maximizing Revenue Learn methods for assessing price sensitivity and willingness to pay.
Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League. Learn how to align the goals of your board, executive director, membership manager and your members to create a robust membership program that serves members and brings revenue to your association. 1 CAE credit. More info/register. Host: Grype.
Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Location: Maryland Psychological Association, Columbia, MD. 1 CAE credit. More info/register. Host: Association Networking Group. Presenter: Ray van Hilst, Director of Client Results, Yoko Co Interactive Marketing.
According to a report earlier this year, casino revenue in the city has declined by 50 percent since 2006, the same year Pennsylvania opened its first casinos. And since then, Maryland and New York have expanded in-state gambling operations. To push that message, AGA is going all-in with its “ Get to Know Gaming ” campaign.
The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. I hope it will show seasonality, but it’s hard to know,” Stuart Weston, a postdoctoral fellow at the University of Maryland School of Medicine, where the virus is being actively studied, explained to the magazine.
The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. I hope it will show seasonality, but it’s hard to know,” Stuart Weston, a postdoctoral fellow at the University of Maryland School of Medicine, where the virus is being actively studied, explained to the magazine.
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