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Association Brain Food Weekly: 3.12.21

Reid All About it

Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.

Nashville 370
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Strategies for driving non-dues revenue for your association

Nimble AMS

Strategies for driving non-dues revenue. For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S, Offer an online career center.

Revenue 131
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Association Brain Food: 4.5.24

Reid All About it

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. While up in Massachusetts, I cooked dinner a few nights for my parents and got takeout (pizza and Italian food) on the others.

Revenue 264
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The top five Salesforce Clouds association professionals leverage at their organizations

Nimble AMS

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . The Massachusetts Dental Society (MDS) chose to level up its member experience by investing in Marketing Cloud. But how can your association adapt to changing member expectations? Sales Cloud.

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Three Small-Scale Ideas for Free Membership

Associations Now

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues.

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Association Brain Food: 2.3.23

Reid All About it

Impexium recommends five strategies for a change management framework. Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Change management. Volunteer leaders. Marketing plan.

LMS 40
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Association Brain Food: 3.3.23

Reid All About it

They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. The Association Hiring Landscape Join a discussion with recruiters and career experts on the state of the association hiring market. Event gamification. Sponsorships.

Revenue 39