Reid All About it

FEBRUARY 3, 2023

Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. You will get inspiration for your 2023 strategy and a greater perspective on how you can disrupt the association model.

LMS 40

LMS Technology Video Education 40

Higher Logic

APRIL 25, 2019

Why you should pay attention: Mobile event apps can help you generate additional revenue through sponsored ad space and push notifications. Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Publish an event blog or newsletter.

Massachusetts 226

Massachusetts Social Media Conference Newsletter 226

Reid All About it

MAY 6, 2022

Data strategy. Sean Soth of Professionals for Association Revenue advises associations to take a collaborative approach to sponsorships. It continues to see record levels of engagement and its revenue is up by 34%. But new methods and closer attention to behavior can help.” Forget pre-, early and mid-pandemic data. Quick hits.

Arlington 39

Arlington Revenue Strategy Project 39

Nimble AMS

SEPTEMBER 8, 2022

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . The Massachusetts Dental Society (MDS) chose to level up its member experience by investing in Marketing Cloud. But how can your association adapt to changing member expectations? Sales Cloud.

Organization 112

Organization Massachusetts Revenue Survey 112

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge.

Tips 136

Tips Revenue Case Study Content 136

Associations Now

DECEMBER 17, 2013

Rather than be a loss leader, relying on economic stimulus that meetings and events bring to Boston, the convention authority is looking to create revenue by coproducing events. The Massachusetts Convention Center Authority is breaking into the events business in a new way.

Massachusetts 40

Massachusetts Boston Louisiana Revenue 40

Reid All About it

JULY 23, 2021

I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series). Tue 7/27 at 1 p.m. Host: OnBoard.

Video 195

Video Technology Strategy Content 195

Higher Logic

JUNE 6, 2019

Social media is an important part of any organizational strategy. You add a huge revenue opportunity. Someone else gets the ad revenue. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? We think so. The problem?

Tips 136

Tips Social Media Revenue Content 136

Associations Now

MARCH 12, 2019

When you rely on member dues as a significant revenue source, free membership sounds scary. Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. As the old adage goes, “The best things in life are free.”

North Carolina 97

North Carolina Massachusetts Directory Recruiting 97

Reid All About it

JULY 9, 2021

Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Would fresh clams be better? Host: Fridays@4.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

JANUARY 27, 2023

Host: Nimble AMS Speakers: Wes Trochlil, Founder, Effective Database Management Gretchen Steenstra, Director of Client Strategy, Delcor Moira Edwards, President, Ellipsis Partners LLC Jim Pearson, Senior Consultant, Ellipsis Partners LLC Jeff Golembiewski, Vice President of Business Solutions and Partnerships, Community Brands Tue 1/31 at 1 p.m. –

Education 41

Education Learning Management System Committee Leadership 41

Associations Now

OCTOBER 15, 2019

When you rely on member dues as a significant revenue source, free membership sounds scary. Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. As the old adage goes, “The best things in life are free.”

North Carolina 77

North Carolina Massachusetts Directory Recruiting 77

GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. Extra shoutout to South Shore Chamber of Commerce and Zionsville Chamber of Commerce who were named as Best in Show within their total annual revenue category.

Communications 78

Communications Directory Social Media Massachusetts 78

SCD Group

MAY 20, 2012

by Anna Caraveli via Jamie Notter “As ‘strategy’ has blossomed, the competitiveness of Western companies has withered.” Strategy | Content | Discovery. Reinventing membership as a revenue tool for assoc. Attitudes towards change result from a complex interplay of emotions and cognitive processes.

St. Louis 40

St. Louis Social Media Class Massachusetts 40

Reid All About it

JUNE 24, 2022

Dinner duty fell on the day I got back from Massachusetts, so I pulled some chicken salsa verde from the freezer (wrote about it here ), sliced avocado and heated tortillas—voilà, dinner. Learn negotiation strategies and tips that work to get what you really want. Why Having an Event Video Strategy Matters. Tue 6/28 at 12 p.m.

Video 39

Video Revenue Strategy Technology 39

Reid All About it

MARCH 15, 2019

Being from Massachusetts, we scoffed at such a ridiculous statement. Hear about strategies to make team members more effective, and make the planning workflow less stressful. Beyond the Logo: Building Real Partnerships to Grow Non-Dues Revenue (virtual and Washington DC). Experience Design: 4 Experts Share the Top Strategies.

DC 150

DC Washington Denver Strategy 150

AssociationChat

JUNE 28, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. China’s blunt force strategy poses deeper questions for other countries. The new dates are Oct. 9-11 and Oct. 23-25 for Stagecoach.

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. China’s blunt force strategy poses deeper questions for other countries. The new dates are Oct. 9-11 and Oct. 23-25 for Stagecoach.

United States 52

United States New York Conference Seattle 52