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Association Brain Food Weekly: 3.12.21

Reid All About it

Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.

Nashville 370
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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Monitor social media feeds + hashtags. Also, it’ll help to establish a dedicated hashtag for your event and promote it within your mobile event app, online community, and other social engagement platforms.

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Strategies for driving non-dues revenue for your association

Nimble AMS

Strategies for driving non-dues revenue. For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S,

Revenue 131
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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. To keep them at bay, find a new blue ocean.” 1 CAE credit.

Revenue 264
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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Trying to build a community on social media isn’t easy. The common distractions on social media (cute cat videos, anyone?)

Tips 136
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Making a Day of It

Virtual

Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts. First, creating a “focusing event” is a great strategy for an organization. Finally, we’ve really seen the power of social media. She was pumped to see Gronk live and in person. Watch the clip!

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Experiments in Social Media

Guilt by Association

So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. So I wondered, with the growing adoption of social media by our doctors, what would happen if we used some of those tools?