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Strategies for driving non-dues revenue for your association

Nimble AMS

Strategies for driving non-dues revenue. For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S,

Revenue 131
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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. To keep them at bay, find a new blue ocean.” 1 CAE credit.

Revenue 259
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Public Social Network or Private Online Community? 11 Tips to Guide Your Decision

Higher Logic

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. Trying to build a community on social media isn’t easy. The common distractions on social media (cute cat videos, anyone?)

Tips 136
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Making a Day of It

Virtual

Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts. First, creating a “focusing event” is a great strategy for an organization. Finally, we’ve really seen the power of social media. She was pumped to see Gronk live and in person. Watch the clip!

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GrowthZone Congratulates 2022 ACCE Communication Award of Excellence Winners

GrowthZone

The “Why Join A Chamber” video, posted on social media and emailed to the Zionsville Chamber’s general membership and prospects, serves as a recruitment and retention tool to help people better understand the organization. The chamber’s social media reach went from 250,000 in 2019 to over 2.8

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8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Monitor social media feeds + hashtags. Also, it’ll help to establish a dedicated hashtag for your event and promote it within your mobile event app, online community, and other social engagement platforms.

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Experiments in Social Media

Guilt by Association

So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. So I wondered, with the growing adoption of social media by our doctors, what would happen if we used some of those tools?