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Massachusetts Marine Group Gears Up For Future Boaters

Associations Now

The Massachusetts Marine Trades Association, inspired by an association leader who has seen success with a similar initiative at the local level, recently announced its plan to attract youths to boating. A boating group in Massachusetts won’t let the sport fade away. A Local Strategy Grows.

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Strategies for driving non-dues revenue for your association

Nimble AMS

Strategies for driving non-dues revenue. For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S,

Revenue 131
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Massachusetts Convention Center Authority to Produce Its Own Events

Associations Now

The Massachusetts Convention Center Authority is breaking into the events business in a new way. Following the model that many European convention centers already use, MCCA is partnering with other organizations in an effort to create more financial self-sufficiency and top-line revenue, said Johanna Storella, chief strategy officer at MCCA.

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The top five Salesforce Clouds association professionals leverage at their organizations

Nimble AMS

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . The Massachusetts Dental Society (MDS) chose to level up its member experience by investing in Marketing Cloud. But how can your association adapt to changing member expectations? Sales Cloud.

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Association Brain Food: 4.5.24

Reid All About it

Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. To keep them at bay, find a new blue ocean.” 1 CAE credit.

Revenue 259
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Association Brain Food Weekly: 1.31.20

Reid All About it

Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. I guess I need a Massachusetts meatball, not a Neapolitan one. Association Insights: Why Strategy and Foresight Are Not the Same Thing (Alexandria VA). Not a fan, too crumbly and bland.

Chicago 221
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Association Brain Food Weekly: 3.12.21

Reid All About it

Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.

Nashville 370