This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The Massachusetts Marine Trades Association, inspired by an association leader who has seen success with a similar initiative at the local level, recently announced its plan to attract youths to boating. A boating group in Massachusetts won’t let the sport fade away. A Local Strategy Grows.
Lisa Boylan at Associations Now writes about the services, resources, and safe spaces provided by the Massachusetts Society of CPAs to help its members manage stress. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience.
Strategies for driving non-dues revenue. For example, Massachusetts Dental Society (MDS) uses Nimble AMS to power an online store for companies to purchase exhibit booths, sponsorships, and supplies for MDS’s Yankee Dental Congress, one of the top three dental meetings in the U.S,
Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting. I guess I need a Massachusetts meatball, not a Neapolitan one. Association Insights: Why Strategy and Foresight Are Not the Same Thing (Alexandria VA). Not a fan, too crumbly and bland.
Blue ocean strategy. She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. To keep them at bay, find a new blue ocean.” 1 CAE credit.
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Case Study] : Massachusetts Society of CPA’s Online Community is Members’ #1 Benefit. Engagement tools like online community , marketing automation , and mobile event apps have the ability to work together to collect invaluable behavior data ideal for informing your future event strategy decisions. Publish an event blog or newsletter.
The Massachusetts Convention Center Authority is breaking into the events business in a new way. Following the model that many European convention centers already use, MCCA is partnering with other organizations in an effort to create more financial self-sufficiency and top-line revenue, said Johanna Storella, chief strategy officer at MCCA.
Last week I saw the coolest Facebook post from my sister-in-law, who works at EMC in Hopkinton, Massachusetts. First, creating a “focusing event” is a great strategy for an organization. It was pretty neat—Patriot tight end (and part time Superhero) Rob Gronkowski had come to EMC as part of a company celebration. Watch the clip!
Inspired by The ALS Association’s separate home healthcare pilot program in Massachusetts, MLB contacted the association about collaborating on the effort. In support of the new initiative, Major League Baseball organized a league-wide fundraising campaign last week called “ MLB Fights ALS ” [PDF].
In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . The Massachusetts Dental Society (MDS) chose to level up its member experience by investing in Marketing Cloud. But how can your association adapt to changing member expectations? Sales Cloud.
Impexium recommends five strategies for a change management framework. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. You will get inspiration for your 2023 strategy and a greater perspective on how you can disrupt the association model.
Data strategy. Hear practical strategies you can implement to enlarge your circle and move confrontations into conversations in order to manage disagreements and differences in a healthy and respectful way. Presenters: John Campbell, Product Strategy Director, Academic, Oxford University Press. More info/register. 1 CMP credit.
Instead, in case you’re dying to know, I’m heading to Massachusetts for a family gathering. Find out about segmentation strategies to get the right message, to the right person, at the right time. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Fri 8/11 at 1 p.m. –
They describe strategies for applying game mechanics to influence attendee behavior, including the incentives and technology that will help you achieve event goals. Expert Strategies to Help Meet Your Goals marketing trends and actionable takeaways to take your marketing plan to the next level. Event gamification. Sponsorships.
Read more: 4 Steps to Create Your Omnichannel Engagement Strategy. For example, the Massachusetts Society of Certified Public Accountants (MSCPA) created an advertising kit to send to advertisers, showing them what they had available and including stats about its member engagement and demographics. Promote, promote, promote.
I spent time up in Massachusetts last week with my family enjoying local pizza, my brother’s carnitas, and Italian cookies and pastries , so time in my NC kitchen was limited. Don’t Leave Money on the Table: How to Level Up Your Non-Dues Revenue Strategy with Video (NDaP Monthly Expert Series). Tue 7/27 at 1 p.m. More info/register.
Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues.
Even though I’m Massachusetts born and raised, I’m not a snob about canned clams—they have their place. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Would fresh clams be better? Host: Fridays@4.
If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. If your association’s publication isn’t performing well, it’s time to assess your strategy. Read the full case study.
Social media is an important part of any organizational strategy. For example, the Massachusetts Society of CPAs (MSCPA) offers advertising space on its online community and weekly newsletters and use an advertising kit to promote the space and the engagement rates. We think so. With a dedicated online community solution….
Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. The Massachusetts Society of CPAs, for example, has a free student membership category for young people who may not yet be able to afford member dues.
Host: Nimble AMS Speakers: Wes Trochlil, Founder, Effective Database Management Gretchen Steenstra, Director of Client Strategy, Delcor Moira Edwards, President, Ellipsis Partners LLC Jim Pearson, Senior Consultant, Ellipsis Partners LLC Jeff Golembiewski, Vice President of Business Solutions and Partnerships, Community Brands Tue 1/31 at 1 p.m. –
Jordan’s generous donation in support of the Institute for Community-Police Relations and his commitment to enhance and build trust between community members and law enforcement,” Terrence Cunningham, IACP president and chief of the Wellesley, Massachusetts, police department, said in a news release.
Member engagement strategy comes with many questions: When should we connect with a new member? To provide meaningful engagement opportunities, associations need to help members master “connectional intelligence.” It’s less about chalking up connections and more about putting them to good use. How can we retain a member long-term?
Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Explore ideas, strategies and practical tools you could use to create and/or grow your own leadership development program.
global association strategy, regional planning and local infrastructure to grow your business. They hold degrees from top institutions in Delhi and Massachusetts. We’ll be looking at some of this at this year’s CESSE Annual Meeting education session on Education Strategy Design. GrowGlobally.org. Membership.
As Bahcall writes, a team at the Massachusetts Institute of Technology launched a reward strategy to create its own crowd. The balloon team planned to run the experiment for a week, but there was no need: The winning team had found all 10 balloons in less than nine hours. . So, how’d they do it?
The Massachusetts Medical Society (MMS) has lots of experience and success working with traditional media. grow our membership levels among practicing physicians in Massachusetts who aren’t yet members? Tagged: association websites, social media, web strategy, website strategy. Currently ….
Financial Scan is new and evolving—one in a growing toolbox, including Philanthropy In/Sight , The Strategy Landscape , and Policy Map , to name a few. Deshmukh received her BA from Amherst College in 2001 in English and Fine Arts and an MFA from the Rhode Island School of Design in 2005.
The ink is still fresh from Massachusetts Gov. As Meetings Focus notes , the new law helps MCCA with its “Top 5″ campaign—a strategy launched in 2009 to make Boston one of America’s top five cities for conferences and events. Deval Patrick’s signature. million square feet—an increase of more than 50 percent.
Aliza Sherman and I never dreamed that our book, The Happy Healthy Nonprofit: Strategies for Impact without Burnout , would be such a needed resource in the nonprofit field when we started writing it last year. Georgetown University, Center for Social Impact Communication, 640 Massachusetts Ave NW Washington, DC 20001. REGISTER HERE.
It was featured in print editions of local publications, and the chamber’s team created a text and email strategy for the public at large and passholders based on check-in totals and prize redemptions. The chamber highlighted over 120 places of interest and developed an online database of 450+ attractions.
The eight-day program includes three sessions covering topics such as “Women in Manufacturing: Bias Barriers and Opportunities,” “High-impact Leadership for Women in Manufacturing,” and “Skills and Strategies for Leading the Way Forward in Manufacturing.”. “As
All of this matches up quite nicely with the survey we did of the members of our own Massachusetts Medical Society in June of this year. The bottom line: Proof that “ social content is going mainstream,” writes Josh Bernoff of Forrester. The fastest growing group of adopters is adults between the ages of 35 and 44.
So we’ve decided to experiment with some social media tools for one of the Massachusetts Medical Society’s more popular and effective advocacy events. There’s no better way to learn about something than to jump right in.
It lags well behind some of the most innovative states, including California and Massachusetts, which have scores of 93. Florida has an innovation score of 38 on a scale of 1 to 100, with 100 being the most innovative, according to a Bloomberg map featured on the Launch Florida website. We wanted a peer-to-peer network.
Those are the going rates now in Boston,” Paul Sacco, executive director at the Massachusetts Lodging Association, told the newspaper. Is going broad not working out for your association’s social media strategy? Gone are the days of $79 rooms that include breakfast.”. What’s causing the extreme price hikes?
New research from Syntonic and Information Solutions Group finds that use of bring-your-own-device strategies are common, but that organizations struggle with distinguishing personal phone uses from business-related uses. The bring-your-own-device (BYOD) trend has been around long enough that its problems are starting to show.
Areas of Growth This year the Recycling Partnership plans to develop recycling programs with the Massachusetts Department of Environmental Protection as well as with the city of Santa Fe, New Mexico. The Recycling Partnership was quick to welcome the 640-member IBWA with open arms.
A year ago, our medical society was one of the first associations to privately license Forrester Research’s survey tool to determine the social technographics profile of our membership, physicians in Massachusetts. Now it’s a question of business and marketing strategy – not if we fish there, but where and when.
Presenters at this year’s Great Ideas Conference shared several corporate campaigns and strategies that could provide lessons for associations. They all shared examples and lessons from for-profit content marketing strategies. Looking for new, engaging ways to distribute all that content you’re producing?
My team at the Massachusetts Medical Society has been working on social media technologies for more than two years. So when we started to do a re-set of our social media strategy and program, we wondered: Were our shortcomings rooted in our strategy, our execution, or our markets? How should we focus our work? It’s clear.
Last month, the company settled a lawsuit affecting drivers in California and Massachusetts —a $100 million agreement involving 385,000 drivers, with $84 million of that total being handed out immediately. Not Far Enough? “We’re not looking to legitimize that model when we think a real union can be built.”
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content