Smooth The Path

JULY 26, 2018

Every time we talk about delivering value we would also talk about the experience we are creating too because the two components of member engagement are value and experience. Related: The new member engagement rule of three. Association trend watch: member experiences. What would you do?

Innovation 74

Innovation Member Insights Member Experience Recruiting 74

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

APRIL 24, 2018

Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences. Can you stand in your member’s shoes and do this? Related: Member Engagement Research.

Member Engagement 95

Member Engagement Marketing Member Insights Member Research 95

Smooth The Path

AUGUST 2, 2018

New members tend to feel this way more frequently because they have no relationship with the association. The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing.

Member Research 68

Member Research Cost Member Experience Member Engagement 68

Smooth The Path

OCTOBER 4, 2016

Find these bright spots; both the super-engaged members and the products, benefits, services and events they are engaging with and find out why these members are so engaged and why these offerings are so engaging. Learn why they are engaged and you will see how to engage everyone else.

Price 127

Price Products Member Experience Communications 127

Smooth The Path

SEPTEMBER 10, 2019

Related: When we create a vacuum of information, our members make up stories. Some engagement tactics paradoxically prevent member engagement. New board members feel like an alien in an alien land. The post Our Member’s Decisions Are Not What They Seem To Be appeared first on Smooth The Path.

Member Engagement 60

Member Engagement Conference Member Insights Member Research 60

Smooth The Path

FEBRUARY 18, 2020

Are you wondering if your members are engaged? One of the traits of engaged members is they can tell stories about how your association helped them. They tell stories like: I remember the first opening session I ever attended. There was a panel taking about an issue near and dear to my heart.

System 125

System Conference Industry Member Research 125

Smooth The Path

JANUARY 27, 2022

People are complex, and we can each have different reactions to the same experience. One member’s fabulous gala is another member’s small-talk-nightmare-from-hell. Many of the things that I’ve assumed about what other people were thinking, feeling, or going to do were wrong.

Products 78

Products Member Experience Member Research Member Engagement 78

Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. Explore how data-driven strategies can enhance member engagement, inform strategic decisions, and drive organizational growth. Do You Trust Your Member Data? Learn how data silos alienate members and how to fix them.

Strategy 265

Strategy Content Communications Tips 265