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This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. However, many associations struggle to engagemembers on a deeper level due to resource constraints or legacy systems.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase memberengagement: Optimize your website. Offer an accessible online member directory. Watch your memberengagement rise with this added portal.
Craig Guillot, a fellow freelance writer, explains why human writers are superior to ChatGPT and other AI tools. Ill add one more reason: many writers have been in your clients (or members) shoes. They truly understand your target audiences experiences and emotions. An AI tool cant replicate that. 1 CAE credit.
Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage.
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| How to Future-Proof Your Organization Discover how evolving member expectations and behaviors are reshaping organizational priorities and strategies. 1 CAE credit. Host: WorkerBee.TV
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. This isnt just a conference; its a celebration of legacy and a roadmap to the future of purpose-driven work.
Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. When you invest in this tech tool, you’re investing in the professional growth of your members.
Learning Solutions Advisor, and Dr. Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. CAE credit. More info/register. 1 CAE credit.
On the latest A100 episode , Stephanie Denvir of the American Society for Quality dives into the innovative strategies ASQ is implementing to elevate memberengagement, from leveraging personalized communication to launching a game-changing online community platform.
To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from memberengagement to decision-making and operations. A digital-first culture is more than just using the latest tools and platforms.
There may never have been an easier time to engagemembers because our members’ needs have temporarily just gotten more transparent. We can jump in and engagemembers because memberengagement is supportive and good and helpful for our members and, boy, do they ever need help and support right now.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Next Steps: Invest in Digital Upskilling: Offer regular training programs to build confidence in emerging technologies and tools.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Successful associations prioritize improving the memberexperience. The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. How to improve memberengagement scoring at your association.
Here’s what we know : Recent data shows associations are increasingly struggling to engage young professionals, effectively utilize technology to cut through the clutter, and clearly communicate membership value. Tip: Tap into tools that support the collection of comprehensive member data. You’re on the same team.
According to the Community Brands 2022 Association Trends Study, members are more likely to be satisfied and invest in their organization if it’s an early adopter of technology—but less than 20% of association professionals feel very technologically prepared for the future. How innovative technology builds member loyalty.
Memberengagement is serious business. It’s important to keep your membersengaged year-round so they see value in their membership, feel connected with your association, and ultimately stick around for years to come. . But that doesn’t mean you can’t have fun with memberengagement. . Take the next step.
Professionals — members and non-members alike — are attracted to associations through career centers. And they’re incredibly powerful tools for converting job seekers into members. Similarly, career centers serve as a great opportunity to engage your existing members who are looking for ways to further their careers.
Heres the breakdown of how members use AI based on their generational cohort: 65% of Generation Z use AI at least weekly or more 57% of Millennials use AI at least weekly or more 49% of Generation X use AI at least weekly or more 28% of Boomers use AI at least weekly or more 2. Your members are looking for 24/7 support from your organization.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. A member-centric approach builds trust, enhances engagement, and drives loyalty.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
From AI to data, join us to gain actionable knowledge on leveraging eventtech to enhance attendee engagement and track impactful ROI metrics, demonstrating value to stakeholders and sponsors. Discover new tools that can reduce time-consuming activities and unlock pockets of growth. More info/register. More info/register.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. They save time and when done well, can truly enhance the memberexperience. Coincidence? Education revenue. 1 CAE credit.
While the reasons for this optimism vary, theres no doubt that now is a promising time for associations to try experimental strategies, test out innovative tools, and explore new opportunities. However, depending on your associations specific goals, ChatGPT is only one of many AI tools you may need. Share tailored content.
This blog will guide you through six essential steps to create your 2025 roadmap to excellence, equipping your association with the tools and strategies needed for resilience, innovation, and long-term success. Analyze MemberEngagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations.
The organizations that will lead the future are those that invest in their people, equipping them with the tools and knowledge they need to excel in a tech-driven environment. Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands.
In an era where technology can make or break an organization’s ability to engage with members and optimize operations, this gap presents a significant risk. Associations that embrace digital transformation can streamline processes, enhance memberengagement, and unlock new opportunities for growth.
Personalized MemberEngagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
From managing members to organizing events, there’s no shortage of work to do. The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more.
Set Clear Goals and Metrics : Define what success looks like in terms of memberengagement, satisfaction, and retention. orgSource supports your team in building this culture by offering training programs and collaborative tools designed to foster innovation and agility.
As the global pandemic continues to keep many indoors and away from large in-person events, your regular member meetings and large conferences must either be postponed or pivoted to the online space. The right tools and strategies can increase overall member satisfaction and encourage them to renew. . In-person engagement ideas.
Built on Salesforce, Nimble AMS provides powerful tools for member management. To empower associations to create exceptional online experiences for members and stakeholders, Nimble AMS leverages Salesforce Experience Cloud. Responsive and interactive UI. Access to Salesforce data and services. Download now
Associations pros frequently cite memberengagement as a top challenge, and many of the most effective ways to make easier connections with members are in the digital realm. Here are three items to add to your online engagement plan in the new year. Have you found memberengagement to be a challenge at your association?
Tech Tools to Make You Immediately More Productive. Hear about 20+ helpful freemium, low-cost, and game-changing solutions out there to make your job easier—tools that can automate your workday and make connecting online easier. Mapping the Journey to Long-Term MemberEngagement. Leverage Data to Drive MemberEngagement.
Focus on solving organizational problems As you look to improve member loyalty and empower your staff with your AMS, you’ll want to determine which organizational issues you hope to address with your new technology. If you move forward without your IT team, you risk misalignment between your technology and your business objectives.
Ask most association leaders and they'll tell you that one of their greatest challenges is understanding memberengagement and, even more importantly, how to enhance it. 2) Which tools have proven effective (or ineffective) in capturing this elusive metric?
Many membership departments are shifting their focus to member loyalty and retention, starting with onboarding. They’re building automated processes with new tools to: Cut out clunky processes + reduce extra effort during onboarding. Draw new members into conversations with seasoned members in their online community.
By focusing on member-centric goals and leveraging data analytics, they were able to anticipate industry shifts and tailor their offerings accordingly. This strategic overhaul led to a 35% increase in memberengagement and positioned the association as a leader in innovative healthcare solutions.
Learn 8 tips and tools to help your association’s staff work more efficiently and deliver a better memberexperience. 8 ways to improve your association’s efficiency appeared first on NetForum Association Management Software.
Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters memberengagement. Understand how data can reveal authentic member voices and drive impactful decisions. 1 CMP credit. More info/register.
Author: Daria Knupp Its no secret that keeping existing membersengaged is more cost-effective than constantly acquiring new ones. Well-planned events create opportunities for members to connect, learn, and find value in their membership, making them more likely to stay involved long-term.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically.
An engagement platform helps you provide those valuable relationships 24/7, 365 days a year. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time.
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