Smooth The Path

OCTOBER 25, 2017

There was one theme running so strongly through each member research project I could not ignore it. It was that members who engaged very early in their membership were more excited about the association than members who reported that “the association just grew on them.”

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Smooth The Path

JULY 31, 2017

While conducting member research new members and long-time members share why they engage with their association (and why they don’t). Because they said yes to a volunteer role and now they feel more responsibility to get engaged. Related: How new members are prompted to engage.

Member Engagement 68

Member Engagement Member Research Project Organization 68

Smooth The Path

JUNE 4, 2017

Improve new member retention. Grow member engagement. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to member research first. Understand members well, and the path to the goal will emerge. Increase non-dues revenue. Change the association.

Member Research 76

Member Research Revenue Member Engagement Tools 76

Reid All About it

OCTOBER 4, 2024

This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. More info/register.

NJ 258

NJ Email Marketing System Education 258

Smooth The Path

NOVEMBER 6, 2016

Based on this input we outlined two goals for the research project: Understand member’s current challenges. Learn if there were any barriers preventing deeper member engagement. Listening to members. Based on the goals of the research project we selected the qualitative in-depth interview methodology.

Case Study 104

Case Study Project Association Value Member Engagement 104

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Smooth The Path

MAY 23, 2017

Another behavior that enables quick decision making is using the phrase “disagree and commit” In essence, team members use this mindset, “I do not agree that this is the right direction. But, you think it is important so I am not going to hold up the project’s progress. Let’s see what happens.

Project 89

Project Member Engagement Conference Strategy 89