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How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its memberengagement data. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.
It’s time to examine the ways associations mistakenly take their members for granted and how to fix it. Learn how to align the goals of your board, executive director, membership manager and your members to create a robust membership program that serves members and brings revenue to your association. More info/register.
How one association unbundled some of its benefits and packaged them around “clusters of behavior” in its memberengagement data. Being able to plug in historical activity data gave it realistic revenue estimates for any potential combination of dues and benefits packages.
Host: Cecilia Sepp, CAE, CNP, principal and founder, Rogue Tulips Consulting Guest: Gregg Caren, President & CEO of the Philadelphia CVB Tue 2/18 at 10 a.m. The relaxed atmosphere fosters open dialogue, collaboration, and creativity around how these trends can impact association operations, memberengagement, and events.
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