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Through machine learning, AI gets smarter over time by analyzing member data everything from which events they attend to which articles they read. It can even understand written feedback and questions from members, thanks to its ability to process human language. Without it, interactions can feel impersonal and drive members away.
In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points. This helped to nurture and engage these members until they were eligible.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. How well does your membership strategy and marketing align with her assertion?
A post titled “Sharing a Beer” is always going to catch my eye, especially when written by James Young of Product Community. Memberengagement. She shares three questions to help you declutter your media and other non-dues revenue products before adding anything new. Call-a-member month. Love this idea.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Product development. She also shares examples of companies who built successful products but lost sight of what made them great.
Whether you’re planning for the future, navigating technological shifts, or rethinking memberengagement, this journal has been designed to spark ideas and provide practical guidance. Download your copy at: [link].
Im happy to feature it as long as its not product-centric. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Fri 2/21 at 1 p.m.
Impexium dives deep into proven strategies for membership renewals. They also cover the difference between retention and renewal, membership metrics, reasons members dont renew, and, best of all, solutions for your associations renewal challenges. Im happy to feature it as long as its not product-centric. Membership renewals.
Im happy to feature it as long as its not product-centric. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt. Learn about strategies for leveraging non-dues revenue opportunities strategically. 1 CAE credit.
New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. I’m happy to feature it as long as it’s not too product-centric. The challenge is staff having the time to notice and respond to these interactions. 1 CAE credit.
Mobile engagementstrategy. Clowder explains why you need a mobile engagementstrategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Member workplace challenges. Coincidence? Education revenue. Content marketing.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. I’m happy to feature it as long as it’s not too product-centric. Staff committee liaison.
OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Limited resources.
Nimbles AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Member service. Im happy to feature it as long as its not product-centric. Fri 4/11 at 12:30 p.m.* More info/register.
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Purchasing decisions. AMS request for proposals (RFP).
You’re probably already seeing how these societal, workplace and behavioral changes affect memberengagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? MemberEngagement Catalyst: Digital Exhaust .
When was the last time your association considered its pricing strategy? Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. The key is to align your associations goals with your pricing discount strategy.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Online Community Strategy. Online Community Engagement Stats. The average overall stat is the average of all the communities in the research , while the advanced overall looks at all communities with approved, operational, and measurable strategies. Want to level up your community strategy? Online Community Strategy.
Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Member experience. More info/register (ASAE members only).
Unfortunately, the topic of memberengagementstrategy can also be overwhelming. Your association might just be getting started with member scoring. Or perhaps you’re looking for tips to create a unique memberengagement formula. . Member scoring is a journey. Get started in six easy steps: .
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.
We often hear from associations that they have limited capacity and/or time to produce content, which is why it’s so important to know exactly what content resonates with your members. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.
But now, you must consider your attendees’ attention and engagement capabilities when planning virtual events. WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. I’ll be happy to feature it as long as it’s not too product-centric. Event experience. Virtual conference sponsorships. Their approach?
And you may be wondering what other new memberstrategies and tactics scale. We have more than 150,000 members. Any advice on how to engage or onboard new members on a large scale? When I say “scale,” I mean how do we ensure each member gets a lovely, warm welcome? Asks Erica.
I’ll be happy to feature it as long as it’s not too product centric. Fri 3/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. More info/register. Host: CEO Update.
Reading Time: 5 minutes Memberengagement and retention are the ultimate weapons in the battle for long-term success. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. This way, you can sell products, memberships, subscriptions, and other merchandise while keeping records of these transactions.
The report recommends taking a multichannel approach; personalizing the journey so members/customers quickly find what they need; and tracking their place on the engagement loop of consume, contribute, collaborate, and co-create. They offer other recommendations alongside the study’s useful benchmarks, such as “frequency of engagement.”
Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
The Nimble Intelligence Donations dashboard enhances the current Nimble AMS donations functionality by predicting suggested donation values for each of your member accounts and offers valuable insights into your fundraising campaigns. Using giveaways will make members aware of your upcoming campaign and get them excited to participate.
Young memberengagement. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. Member mobile app. Dirty data.
Some quick hits before we get to next week’s free webinars: 5 content strategies for niche B2B industries. I’ll be happy to feature it as long as it’s not product-centric. Tue 1/22 at 2 p.m.* – Eruption Not Disruption: How to Bulletproof Your Association and Attract More Members & Employees (Association Chat). Host: ASAE.
As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. I’ll be happy to feature it as long as it’s not too product-centric. Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your membersengaged.
I’ll be happy to feature it as long as it’s not too product-centric. Fri 6/26 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your membersengaged. More info/register (fee for MPI non-members).
Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. I’m happy to feature it as long as it’s not too product-centric. The focus will range from online communities to ways to recognize members and from creating engaging events to effective advocacy efforts. Membership.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. I’ll be happy to feature it as long as it’s not too product centric. Re-Engage Virtual: Planning the Event of Tomorrow. Strategy First, Software Next.
In this blog, we’ll outline our top three strategies to elevate your impact this year, along with ways to make small, easy changes that lead to large, impactful results. Collect the right kind of data on your members Talk to most association executives and they’ll tell you that their data is not in the best place.
Memberengagement. At Associations Now , Lindsay Currie, CAE shares some low-cost ideas from for engaging and retaining members. I especially love the first one because members are craving that—heck, we all are. I’ll be happy to feature it as long as it’s not too product-centric. More info/register.
Sponsorship strategy. They offer webinars, blog posts, and maybe even conferences to your members. I’ll be happy to feature it as long as it’s not too product-centric. Hear about some major considerations for online engagement. Bill Reed, Chief Event Strategy Officer, American Society of Hematology. 1 CMP credit.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters memberengagement.
I’ll be happy to feature it as long as it’s not too product-centric. Fri 7/31 at 1 p.m.* – How to Go Virtual (While Still Creating an Engaging Experience). Hear about some major considerations for online engagement. – Event Marketing Strategies for Virtual and Hybrid Events. More info/register. Presenters: Ann H.
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