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Career centers are often an overlooked yet powerful tool for driving non-dues revenue within associations. Despite the low implementation barriers, many associations dont fully capitalize on their career centers as a core revenue driver.
Why Data Should Be the Cornerstone of Your Association’s Strategy Associations that leverage data and research consistently stay relevant and competitive by deepening their understanding of member needs, making informed decisions, and uncovering new revenue opportunities.
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Strategic content delivery.
Craig Guillot, a fellow freelance writer, explains why human writers are superior to ChatGPT and other AI tools. Ill add one more reason: many writers have been in your clients (or members) shoes. An AI tool cant replicate that. More info/register (free for ASAE members only). Online learning strategy. 1 CAE credit.
It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
Impexium explains how to increase your association’s sponsorship revenue with a new relationship-based and expertise-focused approach to corporate partners. The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Memberengagement. Host: rasa.io
Whether you’re planning for the future, navigating technological shifts, or rethinking memberengagement, this journal has been designed to spark ideas and provide practical guidance. Download your copy at: [link]. The post Associations Evolve: 2025 & Beyond appeared first on Spark Consulting.
Sarah Sain, CAE, Naylor Association Solutions The power of personalized memberengagement: why its critical for associations and how to get started.| How to Future-Proof Your Organization Discover how evolving member expectations and behaviors are reshaping organizational priorities and strategies. 1 CAE credit. Host: WorkerBee.TV
The Nonprofit Marketing Summit Join us to uncover the core principles that have driven nonprofit success for decades, and dive into the latest innovative technologies to equip your organization with the tools to thrive in 2025. Learn about strategies for leveraging non-dues revenue opportunities strategically. More info/register.
Members rely on you for information and education, but limited resources prevent associations from being the content machines of members dreams. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. 1 CAE credit. More info/register.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Education revenue. 1 CAE credit. Host: Tamsen Webster, author of Say What They Can’t Unhear Wed 11/6 at 12 p.m. More info/register.
Explore strategies to revitalize your association’s digital foundation, with a central focus on leveraging learning technology to kickstart revenue generation. Hear an action plan to revitalize your association’s tech infrastructure, ensuring it can support your organization’s goals and member needs in the digital age.
They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Gain insights on the challenges association leaders face around pursuing revenue ideas and how to overcome them.
Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage.
If you’re like most associations, it’s likely that your member dues have been in decline and that means you’ve got to look at other ways to make up for that difference, Diversifying revenue streams is key to long-term success, but your association doesn’t need to look far for solutions.
Learning Solutions Advisor, and Dr. Explore ways to use your data to monitor your organizations health and performance, improve segmentation and personalization, identify member needs, trigger helpful automations, and deepen memberengagement. CAE credit. More info/register. Host: Blue Sky eLearn Speakers: Jordan Baker, M.Ed.,
YMCareers explains how to become THE career development destination for your members and industry professionals. Go beyond connecting job seekers to employers by delivering career insights, resources, advice and a career path tool. Learn them before you start playing with new (or old) tools. Data analytics. Membership marketing.
In todays technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organizations strategy. Associations are no exception.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Discover new tools that can reduce time-consuming activities and unlock pockets of growth. Luke Burgis [A revealing one to ponder.] Tax reform threat.
You’re probably already seeing how these societal, workplace and behavioral changes affect memberengagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? MemberEngagement Catalyst: Digital Exhaust .
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
Events play a key role in engaging your members, generating revenue, and achieving organizational goals. The good news is that the right event technology can empower you to deliver better event experiences, increase memberengagement , and achieve your overall objectives. Get the Guide 1.
The risks of staying stagnant are high associations that dont adapt to technological advancements risk membership declines, revenue losses, and diminished influence. Associations that dont invest in technology to support these experiences may struggle to keep membersengaged.
According to a new report, association professionals are entering 2025 feeling optimistic about membership and revenue, but are looking to improve their technological savvy to better engage with their audiences. Even so, associations continue to demonstrate hesitance around AI adoption.
As technology continues to shape member expectations and operational efficiencies, associations that lag are at risk of becoming obsolete. Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Personalized interactions can significantly boost engagement.
Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Try using discount promotions in your associations e-commerce site to create an influx of revenue, especially during seasons of slow sales.
It’s important to have revenue-generating tools and approaches in place to keep your association strong. . Here are some approaches you might not have thought of to increase revenue for your association. Over time, your association’s revenue needs change. But it can be a highly effective tool for increasing revenue.
On the trade association side, revenue or staff size can be vital in how you treat a member organization. It’s hard to believe that the multinational company in your member base wants the same thing from you as the 3 person shop in a garage somewhere. It’s a lot of work though!
James Young at Product Community shares ten revenue-generating product ideas. Gain tips and tools to become more strategic, think more strategically and, even more importantly, communicate strategically. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios. Product ideas.
This opportunity is for association professionals who are responsible for reporting analytics to leadership, Boards of Directors, and other stakeholders, to come together in a free-flowing environment to share their lunchtime and discuss, this month, memberengagement scoring. MemberEngagement Party. 1 CAE credit.
Associations should be aware of a wide range of software, from tools that deliver interactive content to event management platforms to solutions focused on engagingmembers. While your organization likely doesnt need every tool available, expanding your tech stack might be the answer to scaling your association.
For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.
If you aren’t customizing content for different segments (for example, new members vs. mid-career members), then you could be overloading your audience with content that simply doesn’t resonate with them. Tip: Tap into tools that support the collection of comprehensive member data. Is it because they just don’t want to?
I also noticed a lack of intention in solving these issues: most associations admit to not having memberengagement, young professional recruitment and lapsed member reengagement plans. Strachan, The Daily Sceptic (It’s scary how censorship is becoming a governmental tool again. Seems like a good place to start.
A well-executed career center built on modern technology provides ongoing member value and can be a powerful tool for generating non-dues revenue for your organization. According to the Community Brands MemberEngagement and Loyalty Study, job opportunities are tied for the number one reason people.
The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New MemberEngagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking.
At LeadershipNow, Lance Mortlock explains the difference between scenario planning and forecasting , and offers six questions to help you identify which tool will provide the outcomes your association needs. Hooking members. Workforce Strategy Webinar: Tools You Can Use. Association fortune-telling. Fri 5/21 at 3:45 p.m.
Unlike social media, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters memberengagement. Understand how data can reveal authentic member voices and drive impactful decisions. MemberEngagement is an Art and a Science.
An engagement platform helps you provide those valuable relationships 24/7, 365 days a year. With tools like online community and marketing automation , you recreate the best parts of your association online. The great ideas and valuable connections members build with each other at your annual conference can happen all the time.
From managing members to organizing events, there’s no shortage of work to do. The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more.
Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Hear about the findings of the 2024 Association Trends Study and the transformational power of technology and its role in shaping the future of memberengagement and association growth. to 6:30 p.m.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design. Hear about ten (or more!) CAE credit.
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