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In the association world, memberengagement is always a top priority – but it’s not always a successful endeavor. Most associations don’t have an easy way to measure memberengagement across all their different systems and touch points. This helped to nurture and engage these members until they were eligible.
Dr. Seuss Association survey. MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. I use data from MGIs survey report more than any other research in our space. For the 17 th edition of the survey, they’ve added questions on AI, workforce development, and generational changes. 1 CAE credit.
To better understand how associations are navigating this shift,orgSource ( www.orgsource.com ) conducted the 2024 Digital Trends Survey. In an era where technology can make or break an organization’s ability to engage with members and optimize operations, this gap presents a significant risk. This presents a missed opportunity.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. AI use in associations. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. More info/register. Fri 2/21 at 1 p.m.
GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. Non-dues revenue opportunities Dues increases and other financial trends The growing role of community platforms in memberengagement …and so much more!
Memberengagement. Elizabeth Engel of Spark Consulting shares insightful takeaways from a conversation about engaging today’s members , including making space for them and solving the right problems. Call-a-member month. More info/register (ASAE members only). Love this idea. More info/register.
Halmyre has released their latest report: Growing Value: Findings of Halmyre's Non-Profit Value Proposition Survey. This is based on the 2022 survey of Non-Profit Executives about value proposition, memberengagement, pricing strategy, and data intelligence. Here are two highlights from the learning.
At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology. Our 2024 Digital Trends Survey reveals that organizations that integrate these elements are better positioned to navigate uncertainty and seize opportunities in an era of transformation.
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. At.orgSource, we specialize in helping organizations like yours leverage these strategies and prepare for the future. Track these metrics over time to adjust your strategy as needed. Our recent.
2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagementstrategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
According to the recent results from GrowthZone’s 2020 Association Survey , the majority of respondents indicated an improvement in year-over-year association engagement rates. Of those respondents, 15% credited a deliberate strategy and dedicated focus on engagement as the reason for the improvement.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Mobile engagementstrategy. Member workplace challenges. Why do content strategies fail —and what can you do about it? Coincidence?
If a member is already dealing with stress and burnout at work, they will not have the mental capacity or time for a chapter or association leadership role. Billhighway describes nine strategies for recruiting chapter leaders that reduce the stress of leadership roles, offer more fulfilling volunteer experiences, and rejuvenate your chapters.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling memberengagement, and understanding technology debt.
Gain actionable insights on the current status of your association’s events when you conduct routine surveys. With surveys, you’ll discover areas where your events are performing well and areas where you’ll need to improve. You’ll also learn how you can enhance the attendee and member experience. Did you use our event app?
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Staff committee liaison. Yeah, me neither. Microlearning. More info/register. 1 CAE credit.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI.
Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organizations strategy. Our Organizational Excellence Survey revealed significant gaps in digital readiness, underscoring the need to prioritize technology now. Associations are no exception.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. Regularly update your strategy to reflect new trends and maintain relevance.
Our recent.orgSource survey shows a significant gap in digital readiness among associations. Todays members are accustomed to seamless digital experiences, personalized interactions, and quick responses. Associations that dont invest in technology to support these experiences may struggle to keep membersengaged.
But did you know that you can also empower your association volunteers to boost memberengagement? Here’s how to start transforming your memberengagementstrategy by mobilizing your volunteers. . Are you looking for tips to prepare your memberengagementstrategy for 2023? Online community.
It is time to update the data set to see what is new with new member onboarding, and thats where you come in. Please take the survey now! Why take the survey? By taking the survey, youll see the range of tactics and measurements associations use to welcome new members. We TOTALLY want to hear from you!
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Strategy: Is Your Association Future-Focused? Strategy: Is Your Association Future-Focused?
The Community Brands 2022 Association Trends Study reports that 90% of association professionals seek to enhance engagement opportunities for their members. Of those surveyed, 59% of the association pros believe upgrading or integrating new technology is a priority to delivering superior member service.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
This blog will guide you through six essential steps to create your 2025 roadmap to excellence, equipping your association with the tools and strategies needed for resilience, innovation, and long-term success. Analyze MemberEngagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations.
If associations work hard at one thing, it’s simply trying to hear and understand what their members want. Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. What’s Their Interest? It’s a lot of work though! And this can be an easy fallback.
The post What We Learned from the 2023 Association Member Experience Survey appeared first on Higher Logic. Learn what association members care about most in Higher Logic’s annual Association Member Experience Report. The post What We Learned from the 2023 Association Member Experience Survey appeared first on Higher Logic.
But if membership organizations fall short of building authentic, engaged communities, loyalty may quickly fade. MORE: 4 trends to adopt for an effective membership strategy. It’s also wise to regularly consult members about the organization’s future plans. Popular examples include: Conferences, events, and meetups.
Members Hire Bold Strategies. Part of that boldness is how much their Industry Trade Association Strategic Plan reflects the challenges and business outcomes that members care most about. If not, Members will vote with their feet and go somewhere else. If not, Members will vote with their feet and go somewhere else.
Is your association looking to boost memberengagement in the new year? To increase member connection and loyalty in your organization in 2023, you’ll want to p repar e your memberengagementstrategy today. Four key ways to prepare your association’s memberengagementstrategy for 2023.
Reading Time: 5 minutes Memberengagement and retention are the ultimate weapons in the battle for long-term success. This article steps up to be your champion in this fight, offering a treasure trove of insights and strategies to turn passive members into enthusiastic participants.
Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. It’s human nature—the ego at work.
Without communication, both internally and externally, there’s no content, no strategy. Naylor has been conducting the survey for five years, and last year, the survey found most associations were continuing to struggle with communications. In fact, only 6 percent reported having a communications strategy. you guessed it.
This survey will help them assess inclusivity, equity, and overall well-being in our field. It’s pretty much impossible to renew a disengaged member, says Fíonta. Their useful advice on memberengagement and renewal is bound to increase your association’s retention rate. Memberengagement. Membership.
Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep membersengaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. Workforce Strategy Webinar: Tools You Can Use. 1 CAE credit.
According to recent surveys , association executives feel more confident than ever, with 67% optimistic about their organizations future growth and stability. In fact, 34% of surveyed associations have invested or plan to invest in AI this year. Author: Debbie Willis Is your association thriving? Share tailored content.
The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Online Survey Tools and Techniques.
Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands. In our 2024 Digital Trends Survey , we found that while most associations understand the importance of technology, only 25% of respondents rated their staff’s digital literacy as “very good” or “excellent.”
Its no secret that Artificial Intelligence (AI) tools are transforming the way associations operate by making processes more efficient, improving memberengagement, and unlocking new insights. How does it fit into our strategy? But before jumping on the AI bandwagon, its crucial to ask: Why are we using this tool?
We often hear from associations that they have limited capacity and/or time to produce content, which is why it’s so important to know exactly what content resonates with your members. Using data in your content strategy will help you identify what content members value most, what isn’t resonating and what needs to be tweaked.
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