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Why Data Should Be the Cornerstone of Your Association’s Strategy Associations that leverage data and research consistently stay relevant and competitive by deepening their understanding of member needs, making informed decisions, and uncovering new revenue opportunities.
It's difficult not to get discouraged by such speculation when your memberengagement is so critical to the success of your association as a whole. Memberengagement isn’t an easy, snap-your-fingers kind of thing, but when you have an engagedmember base, the work is totally worth it. Most important?
This technology is becoming a game-changer for associations looking to create more meaningful and personalized experiences for their members. Without it, interactions can feel impersonal and drive members away. However, many associations struggle to engagemembers on a deeper level due to resource constraints or legacy systems.
The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. Memberengagement. AI tool for events. I haven’t heard about this kind of tool and maybe you haven’t either. I haven’t heard about this kind of tool and maybe you haven’t either.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New memberengagement study. Contribute to industry research by taking Amanda Kaisers New MemberEngagement Study survey. AI tools course. Earn one CAE credit for each live class you attend. AIs impact.
As you strategize for the future, consider a few add-on tools to help you amplify the impact of your online community and strengthen your ability to meet the personalized needs of your members while driving association revenue, among other business objectives like recruitment and advocacy. Resource: Higher Logic + AACSB Case Study.
Associations should support lifelong employability and encourage members to advance in their field, so it’s important to actively engage your members. As your association evolves and increases its membership, your engagementstrategy should evolve as well. Offer an accessible online member directory.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. They provide helpful tips for creating a 12-month training strategy so each volunteer receives the right amount of learning at their moment of need.
Association membership in the modern age is all about providing people with real value on their terms, and strategically leveraging technology is an effective way to attract and retain those members who you’ll transform into your trusty advocates. When you invest in this tech tool, you’re investing in the professional growth of your members.
Whether you’re planning for the future, navigating technological shifts, or rethinking memberengagement, this journal has been designed to spark ideas and provide practical guidance. Download your copy at: [link]. The post Associations Evolve: 2025 & Beyond appeared first on Spark Consulting.
Impexium dives deep into proven strategies for membership renewals. They also cover the difference between retention and renewal, membership metrics, reasons members dont renew, and, best of all, solutions for your associations renewal challenges. Membership renewals. Next-gen workplace challenges. 1 CAE credit. More info/register.
Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Im happy to feature it as long as its not product-centric. Fri 2/21 at 1 p.m. CAE credit.
orgSource Digital Trends Survey highlights the essential strategies associations need to thrive in the coming years. At.orgSource, we specialize in helping organizations like yours leverage these strategies and prepare for the future. Track these metrics over time to adjust your strategy as needed. Our recent.
OpenWater shares proven strategies for recruiting judges for an association awards program , even if members say theyre too busy. MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Limited resources.
At.orgSource, we believe the key lies in mastering three essential building blocks: strategy, culture, and technology. Strategy: Charting the Course to Thrive A well-crafted strategy isnt just a planits the compass that guides your association toward sustainable success. Agility is the backbone of a future-ready strategy.
New memberengagement. Don’t leave your new members hanging. Amanda Kaiser points out moments when new members might feel ignored or ghosted. Host: UST Education Speaker: Bill Conforti, SVP of Strategy and Solutions, Association Analytics Wed 11/13 at 12 p.m. – More info/register. More info/register.
.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.
Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Find out by completing the CAOS Content Operations and Strategy Maturity Assessment. Learn about a new tool that ensures learning programs work successfully for all participants.
In this age of constant digital innovation, its easy for associations to fall behind by using tools and strategies that no longer resonate with todays members. If your memberengagement scores are dropping, now is the time to rethink your approach to communication, available opportunities, and recognition.
Mobile engagementstrategy. Clowder explains why you need a mobile engagementstrategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase memberengagement. Member workplace challenges. Coincidence? Education revenue. Content marketing.
Memberengagement is the #1 way to make sure your members recognize the value they get from your association. The best association memberengagementstrategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! The solution?
Achieving this goal is easier said than done without effective tools, but it’s a common core objective among associations (for good reason). It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage.
Nimbles AI success kit includes four useful resources: two 30-minute webinar recordings about AI for associations , plus an introduction to AI for associations and a guide to developing an AI strategy. Member service. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.)
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. We’ll cover the core elements of a successful long-term strategy and walk through top tips to boost your association’s memberengagement , keep you motivated, and empower you to achieve your goals.
By identifying and strengthening key areas like strategy, culture, technology, data, and memberengagement, associations can create a resilient framework to navigate disruption and achieve sustained success. Strategy: Is Your Association Future-Focused? Strategy: Is Your Association Future-Focused?
In todays technology-driven world, associations that fail to modernize risk losing relevance, members, and revenue. Meeting evolving member expectations and staying competitive requires a commitment to embedding technology into every aspect of your organizations strategy. Associations are no exception.
It covers strategy, tactics, technology, AI and more in a post, not a download. New online communities offer fresh perspectives about member meetups for associations to consider. Candace Vanderpoel at McKinley Advisors explains what low response rates on member surveys mean and how to improve them. Content strategy.
To innovate, grow, and offer more value to your members , you must make a comprehensive plan for the future. Well cover the core elements of a successful long-term strategy and walk through top tips to boost your associations memberengagement , keep you motivated, and empower you to achieve your goals.
Its no longer enough to simply keep up, associations must stay proactive in integrating digital tools and strategies. Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts.
To truly thrive in this environment, associations must focus on building a digital-first culture , where digital thinking is embedded into every aspect of the organization, from memberengagement to decision-making and operations. A digital-first culture is more than just using the latest tools and platforms.
You’re probably already seeing how these societal, workplace and behavioral changes affect memberengagement—sometimes for the better and sometimes for the worse. How are associations learning about and responding to new member needs and expectations arising from all this change? MemberEngagement Catalyst: Digital Exhaust .
Achieving a stable membership will increase your association’s revenue growth and make it easier to recruit new members. This is where establishing strong member retention strategies comes into play. Here are some member retention best practices to help you hold onto your members.
Digital Strategy is Critical, but Many Lack a Plan Our survey revealed a crucial disconnect: 63% of associations recognize the importance of a digital strategy, yet an equal percentage admitted they do not have a formal strategy in place. Key Findings: The State of Digital Transformation 1. This presents a missed opportunity.
The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. But don’t fret - today works, too! No, probably not.
Todays members are accustomed to seamless digital experiences, personalized interactions, and quick responses. Associations that dont invest in technology to support these experiences may struggle to keep membersengaged. Without it, associations may overlook key member needs.
Drawing on insights from our recent.orgSource Digital Trends Survey , well explore how associations can move beyond resilience to embrace growth by focusing on five key pillars: strategy, culture, technology, data, and memberengagement. Regularly update your strategy to reflect new trends and maintain relevance.
The organizations that will lead the future are those that invest in their people, equipping them with the tools and knowledge they need to excel in a tech-driven environment. Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands.
But while headlines scream about revolutionary AI tools and the promise of automation, theres a critical element that often gets overlooked: AI success isnt about the technology itselfits about how well your organization is prepared to use it. But to truly unlock organizational value , you need a unified, cross-functional AI strategy.
This blog will guide you through six essential steps to create your 2025 roadmap to excellence, equipping your association with the tools and strategies needed for resilience, innovation, and long-term success. Analyze MemberEngagement: Use surveys or focus groups to assess how well youre meeting member needs and expectations.
Personalized MemberEngagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
Before your association begins adopting new software to meet member needs, you’ll want to start with re-envisioning your memberengagementstrategy. How to improve memberengagement scoring at your association. Boost memberengagement and retention with the powerful combination of YM Careers and Nimble AMS.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Author: Kristen Wall Between funding member benefits, new programs, and various marketing initiatives, it takes a significant investment to further your associations offerings. You can only hope this investment will yield higher memberengagement but how can you know for sure? Certification and credentialing.
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. An AMS makes it easy for you to gather important information about your members, communicate with them, and help them take part in your programming.
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