Potomac Core

OCTOBER 26, 2016

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement. 3 Engagement Strategies Drive Growth.

Strategy 100

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Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. We have to disrupt ourselves every day,” notes Thayer Long, President of Reston, Virginia based NPES. 4 Association Disruption Strategies. 4 Association Disruption Strategies.

Strategy 100

Strategy eBook Virginia Member Engagement 100

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DECEMBER 13, 2019

Member Engagement Party. An engaging membership experience needs constant attention and interaction, just like any good party. When you recruit members, you’re inviting them to your organization’s “party.” Find out how to shift your mindset and improve member engagement throughout the membership cycle.

Review 259

Review Raleigh Education Class 259

Association Analytics

MAY 20, 2024

There are a few key data-driven strategies that can help to enhance an association’s financial outlook and member engagement including: Identifying Audiences – Effective non-dues revenue strategies begin with a deep understanding of your association’s audience.

Revenue 169

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Reid All About it

DECEMBER 9, 2022

Moderator: Heather Story, consultant, Volunteer Strategies. B2B2C: Connecting to your Members’ Customers (Nonprofit Conversations with Cecilia Sepp, CAE ). Bill West, Chief Credentialing Solutions Officer, Cornerstone Strategies. Drive Deeper Member Engagement While Growing Non-Dues Revenue (NDaP Expert Series).

Colorado 39

Colorado Recruiting Recruitment Survey 39

Potomac Core

MAY 24, 2017

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. If an organization wishes to grow then its strategies, products, and services must be formulated around industry or profession challenges and outcomes.

Case Study 119

Case Study Virginia Revenue Survey 119

Reid All About it

FEBRUARY 12, 2021

Break Down Barriers to Early Engagement. Learn how to determine the best new member on-boarding process for your organization, increase new member engagement immediately, measure the short and long-term results of your on-boarding process, and find emails or processes that are not working optimally and make adjustments accordingly.

Revenue 370

Revenue North Carolina Leadership Technology 370

Reid All About it

OCTOBER 6, 2023

Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming. Learn proven strategies to implement AI within your association, potentially boosting overall productivity by up to 40%.

Revenue 264

Revenue Certificate Education Tools 264

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DECEMBER 1, 2023

Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? I’m happy to feature it as long as it’s not too product-centric.

Strategy 275

Strategy Technology Arlington Education 275

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FEBRUARY 19, 2021

Board strategy. Jeff De Cagna has come up with ten purposeful provocations that every board member and association professional should commit to heart. They also describe how credentialing programs can help your association increase member engagement and revenue. Conference content. More info/register. Tue 2/23 at 4 p.m.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization? 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

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JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. Improve Your Email Engagement with a Conversational Email Strategy.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

JANUARY 13, 2023

Benita Stocks, Director of Membership & Programs for NAIOP Northern Virginia, the Commercial Real Estate Development Association. Membership, Marketing & Engagement. Your Association’s Advocacy Tech Stack: Apps and Strategy for 2023. Stopping Churn: Renewal Strategies to Retain Your Association’s Members.

Revenue 39

Revenue Education Leadership Strategy 39

Associations Now

JANUARY 9, 2019

Recognizing that its members are dealing with ever-changing technologies and other shifts that will require them to think differently to remain relevant, the Virginia Society of Certified Public Accountants introduced its Center for Innovation late last year. It came up with four strategies, and one was innovation and vision. “We

Innovation 92

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Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.

DC 132

DC Arlington Washington United States 132

Reid All About it

JANUARY 6, 2023

The community strategy playbook from Mobilize is based on the blueprint they developed for their own user community. The playbook guides you step-by-step through strategy development, community, launch, communication and engagement plans and more—a comprehensive look at everything you need to nurture and grow an online community.

Revenue 42

Revenue North Carolina Education System 42

Reid All About it

MARCH 18, 2022

Digital transformation strategy. Learn to be forward-thinking in your event measurement strategy using customer-centric data, personalize the customer journey using data segmentation, and benchmark your event performance to define success in context. Getting (& Keeping) A Seat At the Table: Strategies for Being A Trusted Advisor.

Revenue 39

Revenue Technology Video LMS 39

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OCTOBER 18, 2019

Even with all the technological innovations revolutionizing membership recruitment strategies in today’s world, the membership brochure remains a mainstay of membership marketing. Learn how to effectively incorporate and manage the 4 C’s of engagement into your 2020 communications program. Host: Northern Virginia Chamber.

North Carolina 34

North Carolina Education Project Content 34

Mariner Management

OCTOBER 16, 2020

Adam Hostetter says national associations often focus only on solving technical problems, increasing member engagement, boosting event registrations at the chapter level, and not enough on good communications. Number one truth to building a strong partnership is that …. Two-thirds of the battle is just communications.

Communications 62

Communications Virginia Course Member Engagement 62

Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia. Cost of Wrong Strategy. (8).

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. in Alexandria, Virginia.

Marketing 40

Marketing Report Price Survey 40

SCD Group

JULY 10, 2012

Todays Guest Bloggers are Elissa Leif & Barbara Haupt of MiniMatters and focuses on the use of video for your associations communications and member engagement. ".[T]echnology Strategy | Content | Discovery. Using Stories and Member Perceptions to Shape Your. Are you engaging your association members 24/7?

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3).

Survey 40

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Membership Marketing

APRIL 1, 2011

And if an organization suffers from the lack of a strategy or plan, then membership has been more likely to remain static. Since forever, associations have overemphasized number of members as a metric. Of course, I believe if you're paying attention to and improving those things, member growth is a likely byproduct.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 21, 2010

Conrad -- The most effective new member engagement programs that I have seen encourage new members to have a second interaction with the association. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43). How much to spend for a member. (3).

Marketing 40

Marketing Survey Price Discount 40

Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” in Alexandria, Virginia. Here’s How to Engage Your Members.

Marketing 40

Marketing How To Price Analysis 40

Membership Marketing

JULY 22, 2010

The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Recruiting 40

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Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. in Alexandria, Virginia. Cost of Wrong Strategy. (8). growth strategies. (4). Growth Strategy. (43).

Products 40

Products Survey Social Media Price 40

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 264

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Reid All About it

DECEMBER 6, 2019

Hear practical suggestions for designing more effective outreach, engagement and retention strategies to ensure your monthly giving program can take your NPO to the next level. Karim Guirguis, chief strategy and innovation officer at the American Bankruptcy Institute. Member Engagement and Loyalty Study Reveal.

LMS 221

LMS Software Revenue Cost 221

Reid All About it

FEBRUARY 17, 2023

Tony Rossell/MGI, Membership Marketing Blog ) Don’t make SEO the reason for your content marketing strategy—even more important now that ChatGPT and Bard will dominate search results. Learn what’s making them so successful and how you can capitalize on their strategies to generate more non-dues revenue for your organization.

Revenue 39

Revenue Strategy Education Technology 39

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MARCH 20, 2020

Virtual strategy meetings. As the new COVID-19 reality descended upon us, Lowell Aplebaum was in Chicago to facilitate a strategy session. He shares useful lessons learned on virtual strategy facilitation. Todd Tolbert, MBA, CAE, Chief Digital Strategy Officer, ASIS International. Conference sponsorships.

North Carolina 221

North Carolina Technology Strategy Revenue 221

Reid All About it

OCTOBER 21, 2016

Host: Coursera/University of Virginia. New technologies and trends reshape the way we use the web, transforming your members’ expectations and what you need to do to not lose them. Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. They suggest strategies for making the case for investing in online learning programs. Host: Virginia Society of Association Executives.

Las Vegas 369

Las Vegas Virginia Washington Strategy 369

Membership Marketing

NOVEMBER 8, 2010

It is incumbent upon any association to first provide value to its membership and then to communicate that value to the members on an ongoing basis. Building community and member engagement is the key to successful membership marketing. You have to be agile enough to change your strategy, approach or messaging quickly.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Reid All About it

NOVEMBER 29, 2024

The latest research report from Halmyre Strategies describes the challenges caused by a new generation entering the workforce : burnout, retention challenges, customer demands, declining value of credentials, and changing roles. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.)

Arlington 245

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