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Building member engagement and personalization with ASIS International’s CSO Center

The Association 100

In a recent A100 video interview , recorded live at ASAE’s 2024 Annual Conference, I had the pleasure of talking with Carla Lochiatto, IOM, CAE, director of the CSO Center for ASIS International. Lochiatto shared the innovative strategies ASIS has implemented to boost membership engagement, with a focus on the power of personalization.

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5 benefits of video-based learning.

YourMembership

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum.

Video 191
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Association Brain Food: 4.18.25

Reid All About it

Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Apti explains how to take a proactive approach to developing online learning programs.

Strategy 270
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Association Brain Food: 10.11.24

Reid All About it

Learn how to create high-quality text, image, video, and other content through hands-on time in class. Video marketing. VideoRequest describes how associations use videos to increase brand awareness, engage volunteers, promote events, and raise funds. Member engagement. Call-a-member month.

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Association Brain Food: 2.7.25

Reid All About it

Sarah Sain, CAE, Naylor Association Solutions The power of personalized member engagement: why its critical for associations and how to get started.| Episodes are published Monday mornings in both audioand video format, available on YouTube,Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!).

Chicago 275
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Increase Member Engagement with an Online Learning Challenge

WBT Systems

Daily emails that include links to lessons, recorded videos, and assignments; challenge tips and motivational messages; save-the-date info for livestreaming videos/webcasts; and the challenge’s social hashtag. Plans or scripts for special events such as livestreaming videos or webcasts. Build marketing into the challenge design.

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When to Add Videos to Your Online Engagement Strategy

Association Adviser

An online engagement strategy is important to help guide how your members interact with your association’s online presence. It is only natural that when you are planning your annual member engagement strategy that video is included.

Video 146