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Association Brain Food: 1.31.25

Reid All About it

Building the Executive AI Playbook: How AI Will Power Your Association into the Future (Arlington VA) AI presents many opportunities to enhance member engagement, employee engagement, revenue, risk mitigation, and more. Learn how to measure success and ensure alignment between revenue goals and member engagement.

Arlington 258
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Why Your Association’s Future Depends on Embracing Digital Transformation

.orgSource

Technology Drives Member Engagement Modern members expect the same seamless, personalized experiences they enjoy with online retailers or streaming services. The Benefits of Transformation: Enhanced Member Engagement: Deliver personalized, digital-first experiences. Associations are no exception.

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Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

I pulled that quote from the introduction of the recently-released white paper, "Leading Engagement from the Outside In: Become an Indispensable Partner in Your Members' Success," by Anna Caraveli and Elizabeth Weaver Engel. The central message of the white paper is one I agree with.

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Member Engagement and Association Building Blocks

Eric Lanke

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper.

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Three Warning Signs Your Association Isn’t Keeping Up with Technology 

.orgSource

Our recent.orgSource Digital Trends Survey reveals several key gaps in how associations are currently using technology to meet member needs and adapt to industry shifts. Thats why we specialize in helping associations build digital strategies that address inefficiencies, improve member engagement, and leverage data for growth.

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Eric Lanke: Innovation Circle on Member Engagement

Eric Lanke

Member Engagement. Innovation Circle on Member Engagement. If you followed me when I blogged at The Hourglass Blog , you know that I previously chaired their Innovation Task Force, and was the lead author on the White Paper on Innovation for Associations that the Task Force published. Member Engagement. (9).

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To Deepen Member Engagement, Redefine Volunteering

Associations Now

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. A good example might be serving as a content reviewer for a white paper.