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Member workplace challenges. This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what? 1 CAE credit.
Just like – what doesn’t make for a very compelling story but, why does – what doesn’t make for very actionable memberinsights but why does. Think of all the memberresearch you have done whether it is analyzing the data or conducting surveys. Likely you have gotten a lot of what -type insights.
How does this apply to memberinsights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. A member giving their opinions is expecting action but that action doesn’t have to be an immediate grand plan to turn the association inside out and upside down.
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the memberinsights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?
Super-members are members who are so engaged, so seasoned, so advanced in the profession or industry they are not like most members. If your board members fit this profile, they are not good candidates for focus groups to determine the memberexperience. Don’t ask them to guess what new members need or want.
While conducting memberresearch new members and long-time members share why they engage with their association (and why they don’t). Because as they grow in their career or as their companies grow the association offers solutions to these new and advanced problems.
Related: Don’t ask for feedback from members who are too new. Asking members to opt in after a bad memberexperience. The post Members Leave Associations Without a Sound appeared first on Smooth The Path. There are important things we may not know about the association.
Our members are self-centered. Our members have… no time. Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Not in a bad way, we are all self-centered. and their attention is scattered.
Our members may think membership is priced too high because of its impact on their budget or personal wallet. If members bought all the benefits a la carte, they would pay twice as much. We may think membership is economically priced. After all, look at the value and the comparative costs of membership for associations like ours.
Members don’t take the time to understand their benefits. Those chapter leaders are not communicating well with new members. There are so many situations that pit association staff against members. The board president has us running after his pet project. The conference volunteer is not doing her job.
There are some things about the association we may not know unless we ask members. our long-time members are disengaging. we use different words than our members use. we are solving a problem members have already solved. We may not know: the website is buggy. registration is convoluted.
Do you ever find yourself wondering why members make the decisions they make? Sometimes member’s decisions seem so irrational. Why are our members so irrational? Why join, but then not engage? Why go to an inferior conference put on by a competitor? Why don’t they participate in the benchmark study when they need the data?
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