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Here are the five essential takeaways you should know: Shifting requires accommodating the millennials entering the workforce. Without question, associations are interested in connecting with millennials as both members and leaders. Millennial needs and wants are different than those of generations past.
In the 15 years I have been involved in the association management software industry I have come to realize that an association’s technology capability is one of the leading indicators of not only how effectively they currently serve their members, but also how well positioned they are to meet the demands that change will inevitably send their way.
The following questions can guide your search: How old are my members? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Your membershipmanager will likely drive member persona research, but don’t discount the rest of your team. Interests play a key role in the memberexperience.
Consistently evaluate your progress with surveys and polls, as well as tracking activity in your membershipmanagement software. Employee turnover, problems attracting millennials, and upgrading benefits to fit today’s technology can put so much pressure on your association that your mission slips onto the back burner.
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