Sequence Consulting

SEPTEMBER 3, 2024

Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.

Survey 72

Survey Revenue Member Engagement Innovation 72

Higher Logic

SEPTEMBER 28, 2017

The following questions can guide your search: How old are my members? How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Those will be the most useful in terms of crafting better communication and creating valuable member benefits. Interests play a key role in the member experience.

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Nimble AMS

SEPTEMBER 23, 2022

Granting your board direct access to data reports will inform members of what is happening at your organization, helping them underst and what initiatives they need to emphasize to improve the staff and member experience. . With bigger transition , consider making member committees to tackle the change. . Volunteers.

Innovation 108

Innovation Member Experience Tips Technology 108

Reid All About it

OCTOBER 27, 2023

iMIS invites you to participate in their 9th Annual Membership Benchmark Survey. Trying to figure out how to market more effectively to Gen Z and millennials? Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Marketing to younger generations. Strategic partnerships.

LMS 264

LMS Leadership Strategy Recruiting 264

MemberClicks

APRIL 28, 2022

Recruiting new members and keeping them engaged is a crucial activity for all associations. And while it’s a challenge to engage any of your member base, engaging young members can feel particularly daunting—particularly younger Millennials and Gen Z. Send a survey to ask them directly.

Tips 98

Tips millennials Recruiting Recruitment 98

Reid All About it

JULY 21, 2023

But TopClass LMS/WBT Systems describes ten skills your members need to learn right now. McKinley Advisors surveyed association executives to understand the characteristics and behaviors that drive next-level board performance and strategic agility. Some of them don’t even exist now. See how you measure up! Governance. Yeah, it sucks.

Atlanta 195

Atlanta millennials Price Technology 195

Associations Now

JANUARY 7, 2020

Most associations have a good set of digital tools available, but it might be time to take a look at ways you could use them better to make the member experience feel more relevant and real. How might you use TikTok to engage members? Also consider new platforms for engagement. Sponsored content.

Member Engagement 97

Member Engagement Social Media Revenue millennials 97

Socious

OCTOBER 5, 2016

You should pay attention to your members and your staff. Crowdsource, send out surveys and polls , and talk to your members directly about what type of content and benefits they’re interested in. Just don’t ask for your members’ opinions at the expense of your own expertise. Talk them over with your team.

Association Management 100

Association Management Tips Innovation Survey 100

Reid All About it

SEPTEMBER 13, 2019

It’s not just Millennials. Learn about the most efficient ways to survey your participants as well as effective questions to include on event evaluations while taking into account what you’re trying to understand. 8 Ways to Get Gen Z and Millennials to Give. Emma Langley, Velocity Partners ). Kate Wagner, The Baffler ).

DC 34

DC Washington Revenue Review 34

Nimble AMS

DECEMBER 5, 2022

If you’re looking to build bridges with younger professionals , Gen Z and Millennial members are especially interested in mentoring opportunities. Gallup reported that 72% of the surveyed Millenials stated their engagement elevated when their supervisor took on a mentoring role.

Member Engagement 127

Member Engagement Social Media Review Recruiting 127

Associations Now

JUNE 28, 2017

MGI released its preliminary survey findings on membership in associations with individual, trade, and combined or hybrid membership models in a webinar hosted earlier this month. That’s not to say that members want an online-only experience. There has to be just as much a push-factor to the member experience and communications.”

Certificate 79

Certificate Survey Recruiting Recruitment 79

Sequence Consulting

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Sequence Consulting

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. The MGI 2023 Membership Marketing Survey found that 49% of associations report growth, contrasting to 26% in 2021.

Revenue 72

Revenue FAQ Innovation Member Experience 72

.orgCommunity

MAY 15, 2019

Member journey mapping is a useful exercise for putting yourself in a member’s shoes. Don’t rely only on what your staff or board thinks, find out what members need by using a variety of research tools—conversations, surveys, and site visits. No more blaming Millennials! #10: Be membership anthropologists. #4:

Innovation 68

Innovation millennials Project System 68

Association Adviser

MARCH 17, 2014

A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones. I checked in with two of my millennial colleagues to get their take. Donovan and Levitz share more insights about reaching millennials via mobile in today’s issue. No surprise there.

Texas 60

Texas Video millennials Revenue 60

Association Subculture

AUGUST 2, 2011

I refuse to sell Millennials short and insist that they can’t be attracted to a profession, issue or cause through any other method than WIFM. WIFM doesn’t apply to the totality of the association’s vision and mission or the member experience. WIFM wasnt on John F.

Leadership 100

Leadership Social Media United States Association Management 100

Association Adviser

AUGUST 27, 2013

” Graham observed that associations have always controlled the member experience, but with mobile and other tools, members are now dictating their experience with the association. Don’t just rely on a once or twice a year survey. Never waste a chance for member feedback she said.

North Carolina 60

North Carolina Innovation millennials Technology 60

Association Adviser

MARCH 19, 2013

Associations must adapt to shifting demographics, new communication platforms and changing member preferences. High performing associations anticipate member needs before the member has to ask. As technology becomes more pervasive, don’t forget the personal side of the member experience. Michelle Mason, ASQ.

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New York City California New York Video 60

Association Adviser

JUNE 30, 2016

Personally, association leaders have told me about newly created titles such as “VP of member value,” “director of member experience” and “chief imagineering officer.” As we explain in our new piece, Can Mentoring Programs Bring Younger Members to Your Association? What’s driving that trend?

Tennessee 62

Tennessee Georgia Certificate Class 62

Association Briefings

DECEMBER 19, 2020

Your members - especially your digital-first millennial and Gen Z members - aren’t just wanting an individualized digital experience. Creating these member experiences is one of the most complex challenges an association’s marketing team faces today. They expect it. Yeah, we get it.

Marketing 52

Marketing eBook millennials Cost 52

.orgCommunity

JANUARY 15, 2019

Millennials are especially comfortable with this type of interaction. Use any and all the tools of the trade—qualitative methods such as interviews and focus groups and quantitative paths such as surveys, observation and data that you mine from your AMS. It has the advantage of being low-key and conversational yet efficient.

Social Media 40

Social Media Innovation Chicago millennials 40

Reid All About it

MAY 14, 2021

Hear insights culled from OnBoard’s 2021 Board Effectiveness Survey. Katie Johnson, General Counsel and Chief Member Experience Officer, National Association of REALTORS®. 5 Ways to Enhance the Modern Member Experience. Marketing Channels for the Largest Generation in the Workforce: The Millennials.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

NOVEMBER 18, 2022

Millennials are changing what it takes to succeed in sales , says Lindsay Ellis at the Wall Street Journal (no paywall). Key to this transformation includes embracing an ecosystem approach to software: use purpose-built tools, connected together, focusing on the member experience. Association and B2B sales. 1 CAE credit.

DC 44

DC Education Technology Washington 44