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I soon got to know IEEE’s executive director at the time, and he invited me to sculpt my own job that would allow me to join their executive team in NewJersey as staff executive (what’s in a title?) and work more closely with him and the board of directors on IEEE’s longer-term strategy.
Ill add one more reason: many writers have been in your clients (or members) shoes. They truly understand your target audiences experiences and emotions. Online learning strategy. Joanna Pineda of Matrix Group International describes strategies for mitigating the membership cliff. Membership strategy.
They explain why it’s not a good idea to pine for the past and suggest a different mindset to cultivate, one that will help you take advantage of “a perhaps once-in-a-lifetime opportunity to experiment with new ideas—ideas that could turn into programs that position you, your association and your members for future success.”.
Joe Post, Vice President Strategy & Experience Design at Adage Technologies. Hear about monetization strategies, session management, and how to create more long-term value from a limited budget. Explore what taking on a modern mobile strategy can look like in 2021. CAE credits. More info/register. Transactions Corp.
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