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Im happy to feature it as long as its not product-centric. Fri 2/21 at 11 a.m.* – A Match Made in Heaven: How Event Surveys Transform Feedback into Your Events Learn how to pair the power of event data with proven survey strategies to deliver exceptional experiences for both attendees and exhibitors. Fri 2/21 at 1 p.m.
Ill add one more reason: many writers have been in your clients (or members) shoes. They truly understand your target audiences experiences and emotions. Online learning strategy. She shares the calculations every association must make about programs, products, and services. Membership strategy. 1 CAE credit.
And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results. In this post, we’ll explore three strategies you can use to ensure you’re making the right moves for more meaningful member engagement.
Im happy to feature it as long as its not product-centric. Hear about the themes for 2025, such as navigating AI strategy, the impact of data management, enabling member engagement, and understanding technology debt. Learn about strategies for leveraging non-dues revenue opportunities strategically. Fri 3/7 at 12 p.m.*
The best-priced product will win your purchase. Associations are more than the sum of their transactions, like member applications, registrations, and renewals. As associations learn to create and curate wonderful memberexperiences, some will find they might need to warm up their tone.
Are you looking for strategies to drive revenue to your association? Rather than reducing product costs and increasing sales, you could reconsider your organization’s pricing strategy. Choosing the right pricing strategy for your association’s services and products can offer powerful results.
This course describes immediate steps and long-term strategies that will help your association attract more website traffic by improving your ranking with Google, Bing, and other search engines. Product development. She also shares examples of companies who built successful products but lost sight of what made them great.
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. It covers strategy, tactics, technology, AI and more in a post, not a download. Content strategy. Purchasing decisions. AMS request for proposals (RFP).
Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Why do content strategies fail —and what can you do about it?
Today, associations are even more focused on increasing value and providing great experiences to attract and retain members. According to Community Brands research, enhancing the memberexperience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in.
Is improving the memberexperience one of your most vital organizational priorities? According to the latest Community Brands Association Trends Research , 53% of association professionals report that enhancing the memberexperience is their most important business objective. If so, you’re not alone.
For years, associations have viewed nondues revenue as a bonus, but with revenue from memberships declining and the demand for engaging memberexperiences rising, nondues revenue is now less of a bonus and more of a necessity. Your association will need to lean on a nondues strategy for sustained growth. 86 percent.
Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. I’ll be happy to feature it as long as it’s not too product centric. Johnson II, CMP DES, Chief Diversity Officer & Director of Event Strategy, Talley Management Group Inc.
How associations can innovate a nd improve the memberexperience To become an innovative association , you’ll want to address and solve problems at your organization as they arise. Boost member service efforts by investing in AI chatbots. With a modern AMS, you can offer an innovative shopping experience for your members.
Some of the highlighted trends are alarming: leaders are out of touch with employees and need a wake-up call, high productivity is masking an exhausted workforce, Gen Z is at risk and will need to be re-energized, and shrinking networks are endangering innovation. I’ll be happy to feature it as long as it’s not too product centric.
Let’s take a look at how your association can use your AMS to engage and provide for your members with these five strategies: Create comprehensive member profiles. This way, you can sell products, memberships, subscriptions, and other merchandise while keeping records of these transactions. Automate your communications.
TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric.
To empower associations to create exceptional online experiences for members and stakeholders, Nimble AMS leverages Salesforce Experience Cloud. Nimble AMS uses Experience Cloud to provide you r organization with guidelines and custom components for creating a branded and personalized memberexperience.
Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Memberexperience. More info/register (ASAE members only). . –
Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. You’ll gain a better understanding of who your members are, what they’re expecting from you, and ultimately deliver a better memberexperience. Onboard New Members.
In keeping with my views on technology and strategy, I urge.orgSource clients who are exploring data governance to put the focus on the users. Data governance is the formalization of behavior around the definition, production, and usage of data to manage risk and improve quality and usability of selected data.”
I’ll be happy to feature it as long as it’s not too product centric. Fri 3/5 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. More info/register. More info/register.
An engaging experience with digital, personal touchpoints along the way. This change in the member’s journey requires a proactive, responsive, data-driven strategy so that you can engage each member at various levels of the funnel. What information do your members need at a specific time? And what do they expect?
I’ll be happy to feature it as long as it’s not product-centric. Tech Tools to Make You Immediately More Productive. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. Hear the perspectives and experiences of healthcare association professionals in building trust with their members and the public.
Through machine learning, AI gets smarter over time by analyzing member data everything from which events they attend to which articles they read. It can even understand written feedback and questions from members, thanks to its ability to process human language.
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. James Young of Product Community describes a twist on mentoring. Consultant/founder wisdom. Congratulations, Dean!
The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment. How to Prepare for 2025 : Experiment with Video Content : Create short videos for social media, event promotions, and educational snippets to captivate your audience.
I just read a new paper— The New Association Tech Ecosystem: Powering MemberExperiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. Association technology and analytics. Fri 3/12 at 10 a.m.*
Recently, there has been a rise in for-profit organizations building “community” as part of their business strategy. Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Has your association experienced this latest trend?
To support our customers on this journey, let’s explore the latest and greatest ways to strengthen your knowledge and get the most from our products and resources. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Watch | Member Focused Events. Take courses here.
I’m happy to feature it as long as it’s not too product-centric. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) and current CAEs to share their knowledge and experience with the exam. . Do You Trust Your Member Data? 1 CAE credit. Paska, Ph.D.,
Whether you’re running a club, association, or any other kind of membership organization, your long-haul members are one of your greatest assets. That’s why having multiple member retention strategies in place is a must! Acquiring new members comes with upfront costs, especially those tied to marketing.
MemberSuite shares nine strategies for preventing volunteer burnout so you can keep your leaders in office and your pipeline full. Supplier members. I’ll be happy to feature it as long as it’s not too product centric. It is used to drive marketing campaigns, anchor sales conversations, and fuel the memberexperience.
The world is moving toward experiences … are associations focusing enough on memberexperiences? But what we are building with artificial reality is an internet of experiences.” With virtual reality or mixed reality as the delivery system we will move the internet from one of information to one of experiences.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. . 1 CMP credit.
Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. Looking to personalize and target your email communications strategy to different member segments? Check out our worksheet, Top 5 Automated Campaigns for Associations. Growing Non-Dues Revenue.
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. I’ll be happy to feature it as long as it’s not too product-centric.
Based on conversations with young members, former members, and never-members from multiple industries, Michelle Maher of Highland describes why young professionals are engaging digital channels instead of associations and the unique value they seek from associations. Next gen membership #2. Content marketing. More info/register.
Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services. I’ll be happy to feature it as long as it’s not product-centric. Data Segmentation and Its Huge Impact on the MemberExperience.
It’s scary to think what might happen to chapters if they can’t find enough members to lead them. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Leadership development for young members. More info/register. 1 CAE credit.
The Community Roundtable annually releases the The State of Community Management Report, and it’s chock-full of timely online community stats to help inform your strategies in the year ahead. Product/engineering (39%). Product/Engineering (31%). Communities with advanced strategies are 2x as likely to be able to prove value.
I’m happy to feature it as long as it’s not too product-centric. 3 Rules to Building an Outstanding Digital MemberExperience Learn essential insights into how to optimize your organization’s digital memberexperience and bolster sustainable revenue growth. Fri 1/5 at 4 p.m. 1 CAE credit. More info/register.
When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.
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