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Association Brain Food: 2.21.25

Reid All About it

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Im happy to feature it as long as its not product-centric. AI use in associations. Gen Z and events. More info/register.

Arlington 258
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Association Brain Food: 4.18.25

Reid All About it

Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Im happy to feature it as long as its not product-centric. Membership crisis.

Strategy 270
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Association Brain Food: 2.28.25

Reid All About it

Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Im happy to feature it as long as its not product-centric. Thats why the agency went straight to Gen Z for answers. Is AI making us dumb? Fri 3/7 at 12 p.m.*

DC 258
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Association Brain Food: 11.8.24

Reid All About it

Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. 1 CMP credit. More info/register.

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Top Digital Trends of 2024 and How to Prepare for 2025 

.orgSource

As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.

How To 88
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Association Brain Food: 12.6.24

Reid All About it

The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI.

Content 213
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The Dream – And Reality – Of Artificial Intelligence

Association Analytics

Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the member experience, theres hope that associations can save time and deliver on the value proposition like never before. and ChatGPT are no different.

Tools 169