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Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Im happy to feature it as long as its not product-centric. AI use in associations. Gen Z and events. More info/register.
Their method anticipates member needs and industry trends, instead of reacting to ideas from SMEs alone. New member engagement study. Contribute to industry research by taking Amanda Kaisers New Member Engagement Study survey. Im happy to feature it as long as its not product-centric. Membership crisis.
Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Im happy to feature it as long as its not product-centric. Thats why the agency went straight to Gen Z for answers. Is AI making us dumb? Fri 3/7 at 12 p.m.*
Wallace Stevens Survey. If you’re an association professional who is responsible for business development, exhibitor sales, non-dues revenue programs, or any other revenue growth roles outside of membership sales, please complete this survey , which should take less than ten minutes of your time. 1 CMP credit. More info/register.
As we approach the end of 2024, our latest.orgSource Digital Trends Survey has shed light on the forces shaping the association landscape. The insights from our survey offer a roadmap for aligning strategy, culture, and technology to stay resilient and agile in a rapidly changing environment.
The decisions of B2B buyersprospective customers/clients or association membersare driven more by emotional factors, such as trust and likeability, than product features. Their post covers the importance of member-centric digital content, repurposing content, experimenting with formats and channels, and measuring ROI.
Whether its more straightforward things like content creation – having ChatGPT write a blog post for you – or assistance with optimizing events and the memberexperience, theres hope that associations can save time and deliver on the value proposition like never before. and ChatGPT are no different.
Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Try hosting weekly or monthly meetings, instead of sending out lots of emails, to create more personal relationships with your members. Onboard New Members.
MGI offers strategies to increase renewals , based on 40 years of membership marketing experience and over a decade of surveying associations for their membership benchmark report. Their guide covers reasons members dont renew, renewal campaigns (and mistakes), channels, testing, grace periods, and metrics. . Mon 5/12 at 8 a.m.*
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. I’m happy to feature it as long as it’s not too product-centric. But a few data points trouble me.
Product development. She also shares examples of companies who built successful products but lost sight of what made them great. Im happy to feature it as long as its not product-centric. Joan Westenberg found the formula for making something people give a s**t about. Microlearning. Fri 2/7 at 12:30 p.m.* Wed 2/19 at 2 p.m.
A powerful AMS helps your organization streamline its internal processes so that your leadership and staff can focus on the memberexperience. Engaged members will renew their contracts and recruit colleagues who help your organization grow and support your mission. Learn more about the ROI of a smarter AMS».
When you’ve got your members gathered a t your in-person events, whether it’s an annual event or something smaller, collect all the data you can. If you have an online community, this is a great place to get to know your members. In this case, it’s usually most productive to reach out to a smaller group of members.
The weekly list of free educational events and resources for the association community… Professional development trends survey. Please take six minutes (or less) to complete this survey from Leading Learning/Tagoras. AMS/CRM selection survey. I’m happy to feature it as long as it’s not too product-centric.
If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. I’m happy to feature it as long as it’s not too product-centric. and current CAEs to share their knowledge and experience with the exam.
We all know getting feedback from our audience is essential, but with the current tools we have at our fingertips, like surveys, individual phone calls, or one-off emails, the feedback loop can be hit or miss. This dedicated space for feedback allows members and customers to help you build a better experience.
This survey will help them assess inclusivity, equity, and overall well-being in our field. They just published the AMS/CRM System Selection Process Survey Results , which shows what 200+ associations and their vendor and consultant partners experience during system selection. Do You Trust Your Member Data? Paska, Ph.D.,
A modern learning experience Your online learning software should support your entire continuing education program with a full range of online learning options, including livestreaming, webinars, webcasts, and on-demand courses. The solutions work even better together to help you deliver a great memberexperience.
If you’re asking members to fill out a survey, provide an incentive for them. 8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Be creative in how you collect your data.
Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open. I’m happy to feature it as long as it’s not too product-centric. I’ve used data from Marketing General Inc.’s More info/register. 1 CAE credit.
I’m happy to feature it as long as it’s not product-centric. and current CAEs to share their knowledge and experience with the exam. If you register, take this quick LinkedIn poll and see his survey too. Do You Trust Your Member Data? Learn how data silos alienate members and how to fix them. More info/register.
AI pulse survey. MCI invites you to participate in its AI benchmark survey , a 3-minute pulse survey about the integration of AI technologies within your organization and your members’ interest and aptitude for AI. Engagement means different things for different members. Membership budget. Membership value.
Product ideas. James Young at Product Community shares ten revenue-generating product ideas. He explains how to build product lines using a framework involving product extensions—an interesting and potentially fruitful strategy. Memberexperience. How Well Do You Know Your Members?
A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .
According to Community Brands 2022 Association Trends Study, 82% of Gen Z members connect on YouTube and Instagram, 69% on TikTok, and 67% on Snapchat. While 78% of organizations used LinkedIn as their primary social media, only 34% of the total surveyedmembers engage on the platform. Create engaging content.
I’ll be happy to feature it as long as it’s not too product-centric. Take Your Silent Auction to the Next Level: Raise More Money, Free Up Staff Time and Create an Unforgettable MemberExperience. Analyzing Survey Data at ASHA (Data Analytics Network). AMS/CRM Software Selection Survey: What People Really Think?
Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services. I’ll be happy to feature it as long as it’s not product-centric. Data Segmentation and Its Huge Impact on the MemberExperience.
Jason Cohen , senior manager, member services at ISPOR – The Professional Society for Health Economics and Outcomes Research, invites your participation in a survey on membership campaign practices. I’ll be happy to feature it as long as it’s not too product centric. Watch interactive demos of cutting-edge products.
The clearer the expectations are, the more productive mentor pairs’ time together will be. As participants leave the program, send them a survey to collect feedback. Whether you collect names is up to you – an anonymous survey may mean you get more honest feedback. Start by answering essential questions.
Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. I’ll be happy to feature it as long as it’s not too product centric.
James Young of Product Community describes a twist on mentoring. Take the 2024 Panels Report Research Survey conducted by Kristin Arnold. I’m happy to feature it as long as it’s not too product-centric. Director of Product Management, and Ujjwal Gupta, CPO & Co-Founder, BenchPrep Thu 4/25 at 2 p.m. Co-mentors.
Membership survey. Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. The survey closes next week so don’t delay. The memberexperience. I’ll be happy to feature it as long as it’s not too product-centric.
The weekly list of free webinars and events for the association community… Amanda Kaiser (aka Smooth the Path) has partnered with Dynamic Benchmarking on the association community’s first benchmark survey on new member onboarding. I’ll be happy to feature it as long as it’s not too product-centric. More info/register.
Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members. I’m happy to feature it as long as it’s not too product-centric. 1 CAE credit. More info/register.
I’ll be happy to feature it as long as it’s not too product-centric. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Host: AssociationSuccess.org. Tue 12/6 at 1 p.m.
Add-On Products. As this article in Forbes points out, they didn’t create a new product or service, they revamped/set our expectations. Associations can use this same strategic thinking and customer focus to win over members. Amazon didn’t (initially) introduce a brand new product or service. Associations.
Word of Mouth Marketing (WOMM) is defined as : An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service and is triggered when a customer (member) experiences something beyond what is expected. Chatter about a negative experience is incredibly damaging.
Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission. I’m happy to feature it as long as it’s not too product-centric. Using data-driven insights and AI can help you be invaluable to your members. Pierre PARtnership Award deadline today.
Maybe your current association management software is starting to cost you in complex customizations and product upgrades. You might even notice your member retention numbers are slipping, as individuals choose other associations with better technology to provide a superior memberexperience. . Survey staff.
According to Salesforce research, innovation is necessary as member expectations continue to evolve. In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . But how can your association adapt to changing member expectations? Sales Cloud.
The weekly list of free educational events and resources for the association community… Virtual association survey. I’ll be happy to feature it as long as it’s not too product-centric. Take a look at how mobile is helping to make remote work much more productive as well as its ability to create successful virtual events.
CEOs eagerly share how theyre redesigning governance, launching new education products, or revamping conferences. Know how your CRM drives marketing efforts and personalized memberexperiences. The Momentive 2024 Association Trends Survey found that technology adoption drives membership and loyalty.
To help you provide them with the experience they expect, offer members an online portal where they can manage payments, orders, and preferences; participate in discussion forums; and answer polls and surveys. A member portal is an essential tool. And the professionals surveyed agreed at almost the same rate, 65%. .
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