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Smart Moves: How AI Is Shaping the Future of Associations

Sequence Consulting

AI-Powered Marketing: Smarter Recruitment, Stronger Growth A national trade association we work with struggled to expand its membership base despite heavy investments in digital ads and email campaigns. Their broad, one-size-fits-all outreach failed to engage the right prospects, leading to stagnant growth and rising recruitment costs.

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Association Brain Food: 11.8.24

Reid All About it

They’ll answer your questions on membership related to member communities (e.g., chapters, SIGs and more), effective communications with volunteers and member communities, tech solutions and ideas for powering member communities, and volunteer recruitment and engagement in member communities. More info/register.

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Make Newbies Feel Welcome!

Association Success

Remind them how much it costs to recruit a new member versus retain one. Know what your ROI is on your new member engagement program and keep those metrics front and center. Evaluate new member experiences after the fact to keep improving the process. Make appointments to speak with them post show.

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Association Brain Food: 2.28.25

Reid All About it

Member recruitment. Mary Byers explains why you need one (at least) and what questions will help you identify your competitive advantage overall and for different member segments. . Can you pinpoint your associations competitive advantage(s)? 1 CAE credit.

DC
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Association Brain Food: 2.21.25

Reid All About it

Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance member experiences, and unlock new opportunities for growth. More info/register. Host: ASI Tue 2/25 at 11 a.m. 1 CAE credit.

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Association Brain Food: 11.22.24

Reid All About it

Transforming Member Experiences With AI Marketing Learn about a carefully curated selection of intuitive, powerful AI tools specifically developed for the unique challenges of modern marketing. Host: UST Education Speakers: Michael DiFrisco, CAE, Executive Director, American Academy of Cosmetic Dentistry Joanna M. 1 CAE credit.

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One-Stop Buyer’s Guide to Membership Management Software

Protech

Membership management software is designed to communicate with members, track member engagement, manage payments, and deliver member benefits. This technology allows busy association staff to provide the best member experiences possible without spending excessive time and effort on the program.