Smart Moves: How AI Is Shaping the Future of Associations
Sequence Consulting
JULY 2, 2025
AI-Powered Marketing: Smarter Recruitment, Stronger Growth A national trade association we work with struggled to expand its membership base despite heavy investments in digital ads and email campaigns. Their broad, one-size-fits-all outreach failed to engage the right prospects, leading to stagnant growth and rising recruitment costs.
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