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This hypothetical scenario illustrates an important truth for all associations operating in the modern age: Your website is a critical tool that must meet your current and potential members expectations in order to keep your community healthy and experience long-term organizational success. Add a search function.
Learn how to enhance and elevate the event experience for your members. Events and conferences are powerful tools for associations. In fact, in the Community Brands benchmark report on small staff associations, 83 percent of respondents said that events.
Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Per the report, most associations are in the discovery or planning phase of AI adoption. Gen Z and events. CAE credit. More info/register. More info/register.
They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. More info/register. 1 CAE credit.
I use data from MGIs survey report more than any other research in our space. Craig Guillot, a fellow freelance writer, explains why human writers are superior to ChatGPT and other AI tools. Ill add one more reason: many writers have been in your clients (or members) shoes. An AI tool cant replicate that. 1 CAE credit.
You can apply the same concept to groups within your existing member base, with segments being your chapters, committees, special interest groups, and other sections within your organization. Why Collect Data on Member Segments? Use Data Segments to Personalize the MemberExperience Without Getting Overwhelmed.
How association members use AI During their workdays, members are using AI at least a few times each month, with 48% reporting they use AI at least weekly. Member comfort level with how organizations use AI Does your association use AI yet? Your members are looking for 24/7 support from your organization.
Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Now you’re saying, “but Marisa…reporting is the hard part.”). Take Your Marketing Reporting to the Next Level. But it doesn’t have to be! Be Consistent.
Is improving the memberexperience one of your most vital organizational priorities? According to the latest Community Brands Association Trends Research , 53% of association professionals report that enhancing the memberexperience is their most important business objective. If so, you’re not alone.
Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized memberexperience that meets them where they are in their careers, and positions you to grow together. Tip: Tap into tools that support the collection of comprehensive member data.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Discover new tools that can reduce time-consuming activities and unlock pockets of growth. Content marketing. Membership meetups. More info/register. More info/register.
From managing members to organizing events, there’s no shortage of work to do. The right software and tools can help you clear that plate and find a wide range of benefits for your association. These tools can help you minimize busywork, grow your membership with intelligent tech, straighten up your finances and much more.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.
Yet, many associations report challenges in integrating emerging tools like AI and maintaining cybersecurity. Steps to Use Technology as a Growth Enabler: Invest in Member-Centric Technology: Focus on tools that enhance engagement, such as CRM platforms and personalized communication systems.
Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. How community helps: Appeal to the next generation of members with a modern community experience.
The Rise of Generative AI in Content and Engagement 2024 Trend : Our survey revealed that generative AI has quickly become an essential tool for associations, enabling them to personalize interactions, streamline content production, and enhance engagement. This helps ensure staff are ready to leverage AI effectively.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. 1 CAE credit. More info/register.
Your association might want to provide a personalized memberexperience, but are you actually doing it? Chances are that your association wants to provide a personalized memberexperience. Here are four ways to start providing a more personalized memberexperience: 1.Collect Collect and use member data.
The organizations that will lead the future are those that invest in their people, equipping them with the tools and knowledge they need to excel in a tech-driven environment. Many traditional roles are evolving, and staff members need to expand their skillsets to keep up with the new demands.
However, while 60% of associations see AI as an essential tool for future success, only 19% feel “very” or “extremely” ready to integrate AI into their operations. While 17% of respondents said their association uses data analytics for decision making, the majority still rely on basic reporting rather than advanced data analytics.
Older models tended to be AMS-centric, leading to siloed data, static reports, and that trapped feeling. 9: Your Data Is Not Readily Available Challenge : You need to put a report together by the end of the week, but the person who has access to the data you need is out on vacation for the week. Sound familiar?
s 2024 Association Economic Outlook Report , is optimistic. Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and memberexperience survey data benchmarks. Association trends. The outlook for associations, as described in Marketing General Inc.’s But a few data points trouble me.
Invest in reporting features. There’s no need for your staff to spend time manually performing functions that can be easily be automated with a comprehensive association management software (AMS) solution or with certain association management tools. Watch your member engagement rise with this added portal. Let’s get started.
They can deliver valuable training for both new and experienced professionals through easy-to-access and effective online tools. Unfortunately, not every LMS has the tools associations need to provide the professional development that many industries are missing. Course Creation Tools. Choosing the Best LMS Software.
Associations can use the Storify tool to quickly and efficiently gather social posts into online stories that highlight the memberexperience. The Radio Television Digital News Association recently used Storify to tell the harrowing tales of journalists reporting on Hurricane Harvey. How to hack it? Why does it work?
However, if improving the memberexperience is what’s behind your perceived need to update your AMS, you’re focusing your efforts in the wrong place – updating your database isn’t going to accomplish this. Rather, you should look to adopting the best memberexperience product to achieve your specific objective.
In 2019, how do you plan to get your members to stick around? The Membership Marketing Benchmark Report asked associations why they think members don’t renew. The two biggest reasons they mentioned, after “lack of engagement ” (37%) were: Members c ould not justify membership costs with any significant ROI ( 28% ).
Personalized Member Engagement AI enables associations to create personalized memberexperiences that can dramatically improve satisfaction and retention. By analyzing member data—such as past interactions, preferences, and behaviors—AI tools can offer tailored recommendations, content, and services to individual members.
orgSource supports your team in building this culture by offering training programs and collaborative tools designed to foster innovation and agility. Whether its enhancing member engagement, improving operational efficiency, or enabling data-driven decisions, digital tools provide the support your association needs to thrive.
This is key to providing an excellent memberexperience. Marketing automation allows you to send your members content that is highly relevant to them and their situations. You can provide your audience with more relevant content, both attracting new members and engaging current members, all of which boosts overall ROI.
Association professionals who are responsible for reporting analytics to leadership, boards of directors, and other stakeholders come together in a free-flowing environment to share their lunchtime and discuss data analytics topics. Tech Tools to Make You Immediately More Productive. Leverage Data to Drive Member Engagement.
Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios.
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. ● For this reason, Protech’s guide to association management technology recommends choosing software that centralizes and secures all important member information and touchpoints on one platform. Seek out an expert.
Existing or expected technology integrations that improve staff efficiency, memberexperiences, etc. For this reason, Protechs guide to association management technology recommends choosing software that centralizes and secures all important member information and touchpoints on one platform. Seek out an expert.
Less than half of associations measure key financial or programming metrics for their chapters, according to Mariner Management’s 2016 Chapter Benchmarking Report. How are chapter members interacting? You’re providing the tools they need to succeed, not micromanaging. That’s a major step forward. That’s a major step forward.
Look for an LMS that makes it easy to create credentialing and certification programs to help your members advance their careers and your organization diversify your revenue. Your platform should offer robust reporting insights so you can discover how your members engage with a course and how you can improve outcomes.
Learn more using reporting features. An AMS makes it easy for you to gather important information about your members, communicate with them, and help them take part in your programming. Your management software should support integrations with quality tools to help you meet your objectives and support your members.
Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Do You Trust Your Member Data? Board development. Workplace challenges.
Whether it’s a classroom-style experience, a networking event, or a happy hour, it can be an excellent way to strengthen ties within the event sector. This does have limits, however: The benchmark found that only 45% of chapters required its members to join the main organization. The most important resource chapters offer is education.
In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Increasing member engagement requires that you personalize their digital experience, which is hard to do if you’re not using these features.
Is your medical association looking for cutting-edge member management tools? Here’s how Nimble AMS can empower your medical professionals and advance your impact in healthcare: Member management. Efficiently track and organize complex membership structures and boost member engagement. Exclusive Nimble AMS tools.
An impressive 84 is the average according to a 2016 benchmarking report from Mariner Management. Give Chapters the Tools They Need to Succeed. Asking chapters to engage members and get results without the proper tools isn’t productive. If your association has chapters, how many does it have? Encourage Healthy Competition.
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