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Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Think Like a Media Company: Unlocking Non-Dues Revenue for Sustainable Association Growth Hear about the imperative need for diversifying revenue streams. Learn about strategies for leveraging non-dues revenue opportunities strategically. Learn about strategies for leveraging non-dues revenue opportunities strategically.
Mike Stelzner , SocialMedia Examiner & SocialMedia Marketing World The advantages of psychographics over demographics and ways to gather them. | Learn how to foster cross-departmental collaboration to create new revenue opportunities. Liz Willits , Content Phenom How to raise readers, in 35 steps. CAE credit.
If you know data exists within your online community and marketing automation activities, but you aren’t leveraging it to inform your ability to provide a targeted, valuable memberexperience, well - it’s as if Charlie Bucket found a golden ticket then decided he didn’t feel like going to Willy Wonka’s Chocolate Factory that day.
Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Education revenue. 1 CAE credit. More info/register. Host: Tamsen Webster, author of Say What They Can’t Unhear Wed 11/6 at 12 p.m. 1 CAE credit.
Why Your Data Matters & What You Can Do With It Learn how to harness your association’s data and build a culture of analytics to help drive strategic decisions, enhance memberexperiences, and unlock new opportunities for growth. More info/register. Host: ClearTone Consulting Wed 2/26 at 12 p.m. More info/register.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Driven by a change in what members want and are willing to pay for, associations are seeing changes in their key revenue streams, including which income sources sustain their organizations. Where Associations Get Their Revenue Today. Non-dues, or non-subscription, revenue. percent of their revenue from membership dues.
Excitement, pride, gratitude—all of these emotions can stem from a positive memberexperience! So how do you improve your memberexperience? Memberexperience describes how people view, feel about, and engage with your organization’s brand. But first… Why Does MemberExperience Matter?
Are you looking for new ideas to increase association revenue? Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the memberexperience , and you’re still falling short of your association goals. Secure sponsorships with well-connected members.
When it comes to memberexperience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. And that can ladder up to your growth and revenue. So what is memberexperience and why does it matter? What is memberexperience?
James Young at Product Community shares ten revenue-generating product ideas. Memberexperience. For their 2024 State of Associations MemberExperience (MX) report , Forj surveyed over 1000 association members about membership expectations and experiences. How Well Do You Know Your Members?
Find out how they are pivoting to engage their 7,000 members and rethink their meetings. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Now is the time to be flexible, adjust your sales outreach efforts, fine-tune sponsor and customer value and expectations, and discover new revenue streams. More info/register.
Non-dues revenue. The State Bar of Texas partnered with Lead Marvels to provide an online resource library for members that generated $160,000 in revenue for the association this past year—plus lots of leads for their sponsors. PAR presenters will reflect on their year and share ideas for revenue performance in 2024 and beyond.
How do you activate your members for advocacy in 2024, when they can access all the world’s information and entertainment on a device in their pocket? Learn how to communicate with members to active them for advocacy, teach them to effectively engage lawmakers, and use socialmedia and new technology to super-charge your advocacy efforts.
– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return. .
Bulletin describes how member apps help improve member engagement by providing centralized communication channels for members. And, unlike socialmedia channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners.
How do you activate your members for advocacy in 2024, when they can access all the world’s information and entertainment on a device in their pocket? Learn how to communicate with members to active them for advocacy, teach them to effectively engage lawmakers, and use socialmedia and new technology to super-charge your advocacy efforts.
Most associations don’t have an easy way to measure member engagement across all their different systems and touch points. And even when measured, it can be tricky to know how to use engagement scores to improve memberexperience and operational results.
Could the same concept apply to building a community for your customers or members on socialmedia? Socialmedia is an important part of any organizational strategy. You have more engagement with your customers/members. Trying to build a community on socialmedia isn’t easy. We think so.
They also need to utilize technology that captures the memberexperience. Many associations offer services intended to solve issues for traditional members, but these offerings may not appeal to tech-savvy and tech-friendly millennial members.
Are you looking for new ideas to increase association revenue? Maybe you’ve tried refurbishing your online store , improving your professional education program, or personalizing the memberexperience , and you’re still falling short of your association goals. Break the mold and increase your event revenue. 2.
– SocialMedia 201: Content Curation, Time Management and Audience Engagement. If you’re not seeing any return on the time you’re spending on social platforms or if you’re not sure of next steps, this session is for you. Increase Engagement and Drive Revenue with Marketing Automation.
Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!
Hear about the funding-first approach to budget building and how prioritizing budgeting for revenue and support on the front-end of the budget building process helps with funding assessments and aligning and scaling programs, activities, and operations to available funding. How Well Do You Know Your Members? 1 CAE credit. . –
Twenge says teens are in the midst of a mental health crisis because of phones and socialmedia. Creating Personalized MemberExperiences with Your Data What if you could elevate the experience of your own members and delight them with unforgettable moments? Don’t subscribe? Try this tool. 1 CAE credit.
Ideas to help you engage, empower and retain members. January 25th, 2012 | Posted in Membership Management , SocialMedia and Business Trends. We don’t have that kind of revenue! SocialMedia and Business Trends. Member Engagement + Retention. Five Things Associations Can Learn From Amazon.
Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn how to use Google Analytics to meaningfully measure success, improve user experience and increase conversions. Be an AI Superhero: Predict and Optimize the MemberExperience.
Benchmarks for Success Dive into Higher Logic’s most recent association email, community, and memberexperience survey data benchmarks. Association Revenue Generation (Coffee with Innovators: Association Design Circle) We are association people who welcome diverse perspectives and all experience levels.
How Association Marketers Are Using Digital To Grow Member Engagement & Revenue. This no-fluff panel discussion with membership marketing pros and practitioners will reveal how other associations are successfully using digital to build purposeful connections with members—expanding engagement and renewals. Tue 10/25 at 3 p.m.
Consider sharing free or ungated content on your socialmedia platforms and within your association’s virtual community to reach the most people and build organizational awareness. . Ensure you create content that speaks to your members and is interesting to non-members within your industry.
Member app. Unlike socialmedia, a mobile app serves as a centralized communication channel for your members. Bulletin describes how a member app enhances and fosters member engagement. Sean Soth, Founder & Leadership Advisory Board Chair, Professionals for Association Revenue Wed 11/15 at 2 p.m.
Find out how content personalization can drastically improve member outreach through analyzing interactions and thinking beyond just recipients, as well as leveraging the predictive nature of online activities to tailor the whole memberexperience. Live Long and Prosper: Extending the Life of your Learning to Drive Revenue.
Leverage socialmedia. Thank the nurses at your organization by utilizing your socialmedia platforms. Share thoughtful graphics, pictures, and member highlights to shout out certain individuals who’ve accomplished professional landmarks in the nursing profession. Support career growth.
If January is for making new year’s resolutions, then association professionals might want to spend some quality time thinking about boosting member engagement in the coming year. With the right functionality and people, [a member portal] can transform into a dynamic place for online engagement,” he says. Socialmedia diversification.
But did you know that Nimble AMS utilizes Salesforce Experience Cloud to empower associations to create branded and personalized memberexperiences? When you use Nimble AMS and Experience Cloud , you can follow your organization’s branding to build a stylized memberexperience.
Some example include: How do I get more members? How do I engage non-members? How do I get more members to attend our events? How do I increase non-dues revenue? Are we doing better with connecting with members over time? How do I get more people to take our courses? Who is the most likely to speak at a conference?
What percentage of your education revenue comes from selling professional development to nonmembers? A majority of Gen Xers and Boomers are also regular users of socialmedia and smartphones. Learn the Story and Evolution of ASAE’s Key Non-Dues Revenue Drivers. You might get some ideas for your association.
According to research conducted by Community Brands, 38% of members report that their top way of engaging with their association is through an online community, compared to other socialmedia options. Meet Nimble Communities The Nimble AMS team recognize s the power of online member communities for associations.
Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. How to Repurpose Event Content to Build Communities, Generate Leads and Enhance Revenue.
Tue 6/18 at 1 p.m.* – Enhancing the MemberExperience with Data Analytics. Learn how data analytics can help your association keep up with member expectations and deliver a more relevant experience. Find out how to optimize the member journey by getting a 360-degree view of members across all your data sources.
Exclusive content and experiences are an important part of your organization’s offerings, as well as an effective way to generate non-dues revenue. They improve memberexperience , expand your network, boost organization credibility and more. Job boards provide valuable opportunities for organizations.
SocialMedia Software + Silos Redux. The big thing these days is socialmedia software–everyone wants to get into the game. I mean, why wouldn’t they, with revenue from enterprise social software projected to surpass $769 million in 2011? Vocus added socialmedia monitoring.
She also shares the story of another association that partnered with an outside expert to fill in a service (and revenue) gap. James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. Host: Professionals for Association Revenue Wed 11/8 at 12 p.m.
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