Remove Member Insights Remove Member Research Remove Report
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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. More info/register.

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A Member Research Strategy to Consider

Smooth The Path

The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings. The New Member Engagement Study is a mixed method study. Have you got questions for your members? The post A Member Research Strategy to Consider appeared first on Smooth The Path.

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Members Who Share Their Opinions Expect Action (here is what we are going to do!)

Smooth The Path

How does this apply to member insights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. A member giving their opinions is expecting action but that action doesn’t have to be an immediate grand plan to turn the association inside out and upside down.

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Associations are Leaving Data on the Table

Smooth The Path

They are powerful ways to get insights into our members’ world. Recently I took the chat data from a virtual presentation that I gave about new member onboarding programs, analyzed it, and wrote a research report out of the insights. What member feedback to keep and what to toss.

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Case Study: In-depth Member Interviews Feed Association’s Strategic Plan

Smooth The Path

This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. After sharing the report and discussing the results the association’s staff said they felt comfortable with more than half the insights from the research.

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Associations May Now Have Access to Previously Hidden Data

Smooth The Path

This understanding and excitement are, in turn, significantly diluted by the note-taking and the dreaded report-out activities. Sadly, that is a lot of useful insight lost forever. During breakout groups, great ideas bubble up, and the group creates understanding and excitement around the best ideas.

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Is it Day 1 or Day 2 for Associations?

Smooth The Path

A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference.

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