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Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Now you’re saying, “but Marisa…reporting is the hard part.”). Take Your Marketing Reporting to the Next Level. But it doesn’t have to be! Be Consistent.
Personalize and customize In Higher Logics 2024 Association Member Experience Report , which surveyed nearly 400 association members, 71% of respondents agreed that personalization is important to them. If your association doesnt follow suit, your members may not readily recognize your value.
The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Financial Reports Challenge: Test Your Knowledge! Next-gen workplace challenges. More info/register.
The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A CEOs Guide to Succinct and Meaningful Reporting Are your directors reaching for their pillows when youre trying to give them critical information? Content marketing.
Tech Tuesday: Who Should IT Report to in Your Association? Explore the various reporting structures for an association’s IT department and evaluate the pros and cons of each. Host: Ewald Consulting Speaker: Heidi Christianson, attorney specializing in nonprofit law, Nilan Johnson Lewis Tue 1/14 at 12 p.m.
Many rely on basic reporting, leaving untapped potential in memberinsights and operational optimization. How to Prepare for 2025 : Invest in Data Tools and Analytics : Equip your team with data visualization tools that offer insights into membership trends and program effectiveness.
Yet, many associations report challenges in integrating emerging tools like AI and maintaining cybersecurity. Steps to Use Technology as a Growth Enabler: Invest in Member-Centric Technology: Focus on tools that enhance engagement, such as CRM platforms and personalized communication systems.
If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.
Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. More info/register. 1 CAE credit.
Complying with LD203 Political Contribution Reports Learn the serious risks that most lobbyists fail to recognize. More info/register. Host: UST Education Speaker: Merritt Rohlfing, Senior Marketing Manager, Association Analytics Thu 11/7 at 12:30 p.m. More info/register. Host: Gary Gallant, Managing Partner, Gallant Law Group. 1 CAE credit.
According to Community Brands 2022 Association Trends Study, while data analytics is a higher priority for organizations, just one-third of association professionals report their data is excellent or very good. Reporting on the state of member data. How to get informed about the state of your member data.
These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. They can focus on analyzing the data for insights, not pulling all of the data together.
Benchmarking reports. Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. AI vs humans.
Automation rules are a tool within a Higher Logic online community allowing you to automate tasks in your community at scale, like sending a personal email to everyone who has completed a certain task, adding new members to a community, or generating a report. Related: Automation Rules for Beginners. Better Together.
Security By using a private online community, you’ll have increased security for your member data. Online community platforms prioritize privacy and will ensure your members are protected. Data If you leverage an online community platform, you will gain valuable memberinsights.
While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Leveraging data helps your association gain crucial memberinsights about learning content and event attendance, boosting member engagement across all avenues.
The International Association of Chiefs of Police (IACP) leveraged Nimble AMS and predictive analytics to increase its member retention numbers. Predictive analytics helped IACP to streamline segmentation, uncover memberinsights , turn insights into action, and offer continuous association improvement.
Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Hear about the findings of VoterVoice’s 2024 Advocacy Benchmark Report, packed with the latest data, trends, and actionable strategies to elevate your grassroots efforts.
How does this apply to memberinsights? So often we ask for member’s thoughts, ideas and opinions but never loop around to let them know the outcome. A member giving their opinions is expecting action but that action doesn’t have to be an immediate grand plan to turn the association inside out and upside down.
This association had a very strong Association Value Trigger Point which is key to life-time member engagement and now that they know what their AVTP is they can fully leverage it. After sharing the report and discussing the results the association’s staff said they felt comfortable with more than half the insights from the research.
The weekly list of free educational events and resources for the association community… The Albright-Knox Art Gallery is cool again , says Buffalo News reporter Colin Dabkowski. good data for every stage of the member lifecycle. Almost half their visitors are 18 to 34 years old, while the average at other art museums is 55 to 65.
Even though data from our 2021 Training Trends Report tells us that in-person training will make a return, more courses will likely remain virtual. Vasan Selliah, MemberInsight and Engagement Manager, CSAE. Host: Dan Ratner, The Business of Membership, and Scott Oser, Scott Oser Associates. Tue 5/18 at 3 p.m. Thu 5/20 at 2 p.m.
All registrants receive a free copy of The Conference Roadmap to Recovery research report. Vasan Selliah, MemberInsight and Engagement Manager, CSAE. 1 CAE credit. More info/register. Hosts/presenters: Chris Gloede from Ricochet. Paul Miller from HPN Global. Bruce Rosenthal from Bruce Rosenthal Associates. Wed 4/21 at 3 p.m.
This understanding and excitement are, in turn, significantly diluted by the note-taking and the dreaded report-out activities. Sadly, that is a lot of useful insight lost forever. During breakout groups, great ideas bubble up, and the group creates understanding and excitement around the best ideas.
Learn about the proper setup of Google Analytics, the most useful reports in your Analytics, which reports answer which questions and support which decisions, and how to make sure you get the right information out of your Analytics quickly and efficiently. Tue 2/22 at 6 p.m. More info/register. CAE credits. More info/register.
Many long-time membersreport they stay involved for the camaraderie. Long-time members often feel like one of the club; they feel a deep sense of belonging. When you are the only one who does what you do for your organization, it is lonely. It is lonely at the top as they say.
Hear about real-world examples of organizations that integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved memberinsights and reporting. good data for every stage of the member life cycle experience. Learn how multiple organizations are using?good
They are powerful ways to get insights into our members’ world. Recently I took the chat data from a virtual presentation that I gave about new member onboarding programs, analyzed it, and wrote a research report out of the insights.
A few days later my Dad mailed me the first pages of Amazon’s 2016 year-end annual report which is a letter from the company’s CEO to shareholders. I had not until JP Guilbault CEO of YourMembership mentioned it at the company’s recent conference.
The anatomy of a donor: According to a recent report from U.S. Trust, while tax rates make little difference in a donor’s decision to give, 78 percent of wealthy donors would reduce their giving if the estate tax were reduced or taken away, reports The New York Times ’s Paul Sullivan.
To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key memberinsights.
Resources: Associations must dedicate ongoing funds and IT resources to platform integration maintenance—and to creating the reporting they need to use the valuable data that the community provides. . This option does enable members to find each other at a low cost to the association. However, today you have options.
The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze memberinsights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.
In a recent research study association professionals reported that innovation is synonymous with risk, big expectations, large investments, long commitments and failure. The report found that in 74 percent of associations innovation is prompted by the CEO. 5 “secret sauce” tips from executives on the front lines. About The Author.
Stephanie Akin, campaigns and elections reporter. And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. More info/register. Host: FiscalNote. Presenters: Niels Lesniewski, senior writer and chief congressional and White House correspondent.
The result is an accurate survey, larger sample sizes, and a final report with the stories, color, and anecdotes to illustrate the findings. The New Member Engagement Study is a mixed method study. Have you got questions for your members?
Outlines for reports and publications. Quickly, cheaply get the best ideas in front of staff and a select small group of members and test them. Prototypes are made as quickly and cheaply as possible sometimes with paper clips, roller balls from deodorant or paper towel tubes; anything to get the idea across.
Using MemberInsights to Power Your Engagement Knowledge is power especially when it comes to understanding, serving and keeping your members for years to come. Besides the time it takes to pull data from different systems, the reports are often limited in the insights they can offer. CMP credit. 1 CAE credit. .
– MGI’s 2016 Membership Marketing Benchmarking Report. Find out firsthand the latest association growth trends with the lead authors of the 2016 Membership Marketing Benchmarking Report. – Best Practices: Using Digital Metrics to Gain MemberInsight. *all times are Eastern Daylight Saving Time.
Tony Case at WorkLife reports on an emerging trend: AI-powered career coaches. These questions address issues that affect the member experience, security, data integrity, e-commerce, training and support, reporting, data migration, upgrades, and costs. Member experience. Where Should IT Report? More info/register.
The latest research report from Halmyre Strategies describes the challenges caused by a new generation entering the workforce : burnout, retention challenges, customer demands, declining value of credentials, and changing roles. What Do Members Want? Workplace challenges. More info/register.
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