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7 Tips to Improve Your Marketing Reporting and Prove Your Worth

Higher Logic

Solid data analysis and reporting are some of the best ways to show the value of the work you do and prove that your organization is getting a great return on their investment. Now you’re saying, “but Marisa…reporting is the hard part.”). Take Your Marketing Reporting to the Next Level. But it doesn’t have to be! Be Consistent.

Report 203
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Solving for the New Reality of Engagement: A Holistic Member Experience

Associations Now

Personalize and customize In Higher Logics 2024 Association Member Experience Report , which surveyed nearly 400 association members, 71% of respondents agreed that personalization is important to them. If your association doesnt follow suit, your members may not readily recognize your value.

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Association Brain Food: 1.17.25

Reid All About it

The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Financial Reports Challenge: Test Your Knowledge! Next-gen workplace challenges. More info/register.

Education 264
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Association Brain Food: 12.6.24

Reid All About it

The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A CEOs Guide to Succinct and Meaningful Reporting Are your directors reaching for their pillows when youre trying to give them critical information? Content marketing.

Content 213
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Association Brain Food: 1.10.25

Reid All About it

Tech Tuesday: Who Should IT Report to in Your Association? Explore the various reporting structures for an association’s IT department and evaluate the pros and cons of each. Host: Ewald Consulting Speaker: Heidi Christianson, attorney specializing in nonprofit law, Nilan Johnson Lewis Tue 1/14 at 12 p.m.

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Top Digital Trends of 2024 and How to Prepare for 2025 

.orgSource

Many rely on basic reporting, leaving untapped potential in member insights and operational optimization. How to Prepare for 2025 : Invest in Data Tools and Analytics : Equip your team with data visualization tools that offer insights into membership trends and program effectiveness.

How To 88
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From Resilience to Growth: How Associations Can Succeed  

.orgSource

Yet, many associations report challenges in integrating emerging tools like AI and maintaining cybersecurity. Steps to Use Technology as a Growth Enabler: Invest in Member-Centric Technology: Focus on tools that enhance engagement, such as CRM platforms and personalized communication systems.