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Mike Stelzner , SocialMedia Examiner & SocialMedia Marketing World The advantages of psychographics over demographics and ways to gather them. | Discover how VPPPA uncovered what members truly want in events and professional development while building deeper member profiles and personalizing experiences.
Host: Association Insights in Old Town (AIOT) Speaker: Brittany Shoul, Senior Vice President of Revenue Strategy & Operations, MCI USA Wed 11/6 at 12:30 p.m. 1 CAE credit. More info/register. 1 CAE credit. More info/register. Host: UST Education Speaker: Jon Smith, EVP, Strategic Partnerships, Multiview Thu 11/7 at 3 p.m.
Many rely on basic reporting, leaving untapped potential in memberinsights and operational optimization. How to Prepare for 2025 : Invest in Data Tools and Analytics : Equip your team with data visualization tools that offer insights into membership trends and program effectiveness.
Renewals Reinvented: Leveraging MemberInsights for Greater Retention Learn how to use member data to supercharge your renewal strategy. Next-Gen Nonprofit Marketing: SocialMedia Strategies Discover the strengths of various socialmedia platforms and how to leverage them effectively to reach your target audience.
Hear how to design personalized communications and targeted campaigns to enhance member engagement, create valuable content to establish industry authority and influence, and evaluate memberinsights to refine strategies and ensure continual improvement. 1 CAE credit. More info/register. 1 CAE credit. More info/register.
Community builders are expected to be the shepherds, content creators, marketers and socialmedia experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. NSBE was founded in 1975 and has around 30,000 members. Leverage socialmedia outreach.
A majority of Gen Xers and Boomers are also regular users of socialmedia and smartphones. Learn from real-world case studies from organizations who integrate, automate, and coordinate systems like marketing automation, online communities, and their AMS for improved memberinsights and reporting. More info/register.
Bulletin describes how a membership app improves engagement by providing a centralized communication channel on your members’ phones. Unlike socialmedia channels, your association controls your app—a tangible daily reminder of membership value. Membership app. Micro-volunteering. More info/register.
Vasan Selliah, MemberInsight and Engagement Manager, CSAE. Learn about the socialmedia and communications channels that are and are not worth your time for attracting the largest group of adults in the workplace, and a consistent and regular approach to engagement. Host: Higher Logic. Thu 5/20 at 2 p.m.
I asked the participants to brainstorm why it is hard for people to engage today, and here’s what they said: Association CEOs and staff say members have difficulty engaging because they are too busy. Members don’t have a lot of time. This is what association professionals said, BUT are they right?
This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Do not assume what your members want. Regularly gather member feedback through surveys, focus groups, and socialmedia polls.
This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Don’t make assumptions about what your members want. Regularly gather member feedback through surveys, member focus groups, and socialmedia polls.
This ensures members receive information relevant to their interests and career stage, leading to higher engagement and open rates. Active Feedback Mechanisms: Don’t make assumptions about what your members want. Regularly gather member feedback through surveys, member focus groups, and socialmedia polls.
This allows for networking like never before: Attendees can private-message one another, share photos, access socialmedia, and more.”. Maddie Grant, a mid-career professional herself, writes on Association Success that associations need to better acknowledge and leverage mid-career members’ insights.
Hear about ideas and strategies that other nonprofits have used to capitalize on the digital volunteer, a good plan for utilizing small aspects of socialmedia for large impact, and ways to engage volunteers with different time requirements. good data for every stage of the member life cycle experience. More info/register.
Typical measures of member engagement—such as email open and click-through metrics, socialmedia interactions and website visits—are indicators of general activity, and not necessarily true member engagement. . – Membership, Marketing & Engagement. CAE credit.
And often, traditional broadcasts are about what the association has to offer rather than what the member actually needs right then and there. See how associations are using a conversational approach to member communications: talking to “The Market of One” to gain memberinsights and drive action. CAE credits.
In many cases, communities have been allowed to grow up rather organically, through a string of ad hoc groups inside popular socialmedia platforms such as LinkedIn and Facebook. . This option does enable members to find each other at a low cost to the association. However, it has serious limitations.
The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze memberinsights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.
We see first-hand that members have extremely high interest in their association’s blogs, articles, and journal publications, but how can they engage with your news and articles if they don’t even know that you have published content? 1 CAE credit. CAE credits. More info/register. Transactions Corp. Wed 2/23 at 12 p.m.
Depending on your staff capabilities and how many of your members you’d like to speak to, you can call your members individually to chat with them about their interests, goals and how invested they are in you planning an event. Socialmedia. What members to target for event insights.
Consider all the exclusive resources, networking opportunities, training sessions, and other benefits that members gain access to. Delve into the specifics: Are there industry webinars exclusive to members? Insightful articles that tap into the latest trends? It’s a powerful tool to connect with potential members.
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