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Using member research

Optimist Consulting

Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. The first presentation, from Seb Elsworth at ACEVO (where I used to work), the charity CEO membership body, who focused on using research to inform the strategic planning process.

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Daily Buzz: A Better Strategy for Member Research

Associations Now

Here’s one your presenter may not have considered: Color blindness among attendees might be affecting their perception of what they see during a presentation. The post Daily Buzz: A Better Strategy for Member Research appeared first on Associations Now. Event pro Diane Schroder details the problem on Meetings Done Right.

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Conversations will include presentations and attendees discussing challenges and key points on each topic. Presenter: Mike Pennington, CAE, Novi Evangelist. Presenters: Vivian Swertinski, Sr.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Presenter: Drift’s Sr. Presenter: Kathleen Zwarick Shanley, PhD, CAE, ACC, ELI-MP. Presenters: Ryan Costello, Chief Strategy Officer, MemberSuite. Presenter: Kevin Green, CEO of iBreakthrough. Presenter: Benjamin Muscolino, President & CEO, Breezio. More info/register. Host: American Marketing Association.

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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what?

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Associations are Leaving Data on the Table

Smooth The Path

They are powerful ways to get insights into our members’ world. Recently I took the chat data from a virtual presentation that I gave about new member onboarding programs, analyzed it, and wrote a research report out of the insights. What member feedback to keep and what to toss.

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Why I like the Market Research Society’s (MRS) successful membership change project

Optimist Consulting

They then followed this with some member research and a series of regional roadshows where their CEO travelled the country to listen to members, which they called the ‘Be Part of It’ tour. It is always easier to convince members of a need for change if you can present a solid argument, especially one based on their feedback too.

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