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Association Brain Food: 11.1.24

Reid All About it

Mobile engagement strategy. Clowder explains why you need a mobile engagement strategy when deploying a membership app and how that strategy helps you deliver value, build trust, and increase member engagement. Member workplace challenges. Why do content strategies fail —and what can you do about it?

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Conversations will include presentations and attendees discussing challenges and key points on each topic. Presenter: Mike Pennington, CAE, Novi Evangelist. Presenters: Vivian Swertinski, Sr.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Improve Your Email Engagement with a Conversational Email Strategy. Presenter: Drift’s Sr. Presenter: Kevin Green, CEO of iBreakthrough.

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Association Brain Food: 6.21.24

Reid All About it

Learn about strategies and tactics to help you attract and convert higher-paying customers with less effort, and without sacrificing member value. Engagement Platforms Demo Day See presentations from a limited number of industry partners that offer Engagement Platforms. 1 CAE credit. Fri 6/21 at 1 p.m. to 4:30 p.m. 1 CAE credit.

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Association Brain Food: 7.5.24

Reid All About it

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. You’re more likely to attract and keep members with either a combination or tiered membership structure. Board development. Tony Rossell of Marketing General Inc. Workplace challenges.

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New Report Reveals a Rebound in Membership Numbers

Associations Now

The rebound is likely due to several factors, including a focus on innovative programs and new member recruitment, as well as associations successfully communicating their value proposition to members. Here’s a look at some of the strategies and marketing tactics that stood out in the report.

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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. What about the rates among each of your key member segments, job titles, or regions?