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This memberresearch report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, questioning the value of credentials, diversity, and changing workforce roles. Workplace challenges. 1 CAE credit. More info/register.
Increase non-dues revenue. Attract more members. Extend member value. Because of my Crayola marketing training, I always turn to memberresearch first. Understand members well, and the path to the goal will emerge. When starting a memberresearchproject, there are two possible methodologies to select.
Learn how advertising, networking opportunities, and a user-friendly experience work together to benefit community platforms, how to use features of your platform to increase engagement and sense of community, and how to raise non-dues revenue through a great member experience. CAE credits. More info/register. Transactions Corp.
“Attendance isn’t as projected.” So, you and your team put a lot of time and effort into creating a meeting that you were sure would drive high attendance numbers given past experiences or even memberresearch. Even worse: You’ve been called to your CEO’s office to update her on how things are going. The meeting is cancelled.”
Once you integrate your CRM and your association software, you can use that data to do things like create member profiles and track their engagement. Whether it is for membership dues or for generous donations, associations rely on revenue raised from their supporters to create more engaging and valuable programming.
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