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Association Brain Food: 11.1.24

Reid All About it

Member workplace challenges. This member research report from Halmyre Strategies describes the challenges faced by various professions as a new generation enters the workforce , including burnout, work-life balance, client demands, value of credentials, diversity, and changing workforce roles. Ok, and then what? 1 CAE credit.

Revenue 258
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Association Brain Food: 10.4.24

Reid All About it

The Association Artificial Intelligence Certificate Course teaches the practical use of AI tools for association professionals. More info/register (ASAE members only). Hear success stories and case studies from an association that effectively retained student members. Association AI. Workplace challenges. 1 CAE credit.

NJ 258
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Strengthening Member Engagement: Tips From an HR Consultant

Fonteva

As an association leader yourself, you already know that this value often revolves around the experiences you offer, the people members will meet, and the abundance of opportunities you provide. These engagement methods aren’t just used to recruit new members, but are also essential elements needed to actively retain those members.

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Daily Buzz: Google Analytics Spreads to Images

Associations Now

Google Analytics is a critical tool for tracking engagement with your online content, but reporting on images has been scant. It’s no secret that social media is a key marketing tool. But it’s also an underrated way to recruit volunteers, says Jade Anderson on the VolunteerMatch blog. Is it time for a process audit?

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Five Top Findings from the 2024 Membership Marketing Benchmarking Report

Membership Marketing

Our data suggest that many associations turn to market research to address this challenge. Our data show that 38% of associations conduct member research annually, and 29% conduct member research at an even greater frequency. The use of research positively correlates with encouraging membership numbers.

Report 40
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Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

Your intrepid membership blogger returns from two conferences at regional societies of association executives with a roundup of tips and ideas, including great questions for member research and the power of delegating metric measurement to staff. ” “Member-keep-a-member” is the new “member-get-a-member.”

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4 Tips for Personalizing Member Engagement Opportunities

Sequence Consulting

To achieve this at scale, your association needs technology to organize and analyze vast amounts of member data. Typically, these experts conduct member research, develop innovative strategies backed by data insights, and help associations effectively communicate their value.