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Using member research

Optimist Consulting

Last week 30 membership professionals gathered to hear about member research and what it can do for an organisation. I organised the event on behalf of MemberWise , a free resource for those working in the membership field. It was a really buzy night.

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Resources of the Association Community

Smooth The Path

I conduct member research all the time, so I get direct access to the bright spots in our industry. Here are some generous folks who have done the curation for you, connecting you with free resources, conversations, and education. Join us and find new resources, meet new people, and have conversations about important topics.

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Association Brain Food Weekly: 5.3.19

Reid All About it

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. 1 CAE credit.

Tucson 262
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Board Member Focus Groups Tend To Be Wildly Inaccurate

Smooth The Path

When it comes to member research, and maybe even feedback, your board is not a reliable source. Board members may: Remember the good old days and want to return the association to that time. Come from a few enormous organizations with extensive resources. Be much more advanced in their careers than the average member.

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Association Brain Food: 7.5.24

Reid All About it

The weekly list of free educational events and resources for the association community… Association podcasts. The appendix includes an extensive library of board training resources from 25 associations. Board members have to think of themselves as stewards who leave their association better positioned for the future than they found it.

Strategy 270
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Association Brain Food: 11.1.24

Reid All About it

The weekly list of free educational events and resources for the association community… “You can never be wise unless you love reading.” Member workplace challenges. Samuel Johnson AWTC awards. Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Ok, and then what?

Revenue 258
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When Decisions Get Made

Eric Lanke

The most interesting result from the member research on renewal notices is that these letters, emails, and phone calls do not serve to change most member’s minds about renewing. Amanda Kaiser at her Smooth the Path blog gave me a good reminder this week about association membership dues notices.