Reid All About it

NOVEMBER 1, 2024

Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Member workplace challenges. 1 CAE credit.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

JULY 5, 2024

You’re more likely to attract and keep members with either a combination or tiered membership structure. Advocacy for Associations: Keeping Members Engaged All Year Long As the Congressional Management Foundation put it, “direct constituent interactions have more influence on lawmakers’ decisions than other advocacy strategies.”

Strategy 270

Strategy Education Content Tips 270

Associations Now

AUGUST 27, 2018

Event Marketer breaks down five strategies for how to bring the technology to your conference. It’s no secret that social media is a key marketing tool. On her Smooth the Path blog, member researcher Amanda Kaiser outlines how broken processes can inhibit engagement. Is it time for a process audit?

Social Media 56

Social Media Recruitment Recruiting Member Research 56

Guilt by Association

AUGUST 17, 2010

We’ve seen several distinct stages in the association sector’s journey into and through the world of social media. Most of us are continually refining our objectives, strategies and technologies. Remember that our members and audiences don’t relate to us through our technologies, but through the experience we provide them.

Strategy 40

Strategy Communications Marketing Chicago 40

Association 20/20

JULY 28, 2014

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40

Association 20/20

JANUARY 11, 2015

9) Capture the Heart… and Mind: Member research almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.

Video 40

Video Cost Content Communications 40