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That’s why at The Ohio Society of CPAs (OSCPA), we’re “focusing on focusing,” a not-so-strategic term for being more […]. Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done.
Strategies to expand your association’s younger membership base. At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio. Do you have a strategy in place to grow your association’s pipeline of younger members?
. – Membership Mondays: Renewals and Lapsed Member Win-Back Join us as we hear from two guest speakers that they have been successful in renewal and lapsed member win-back campaigns. More info/register. Host: Alexandria Senior Execs Network Facilitator: Corporate Partnership & Sponsorship Consultant Bruce Rosenthal Wed 2/15 at 12 p.m. –
Membership Lifecycle Part I: Member Acquisition. Learn how membershipmanagement technology helps create awareness for the association and generates new members and revenue. Scott Wiley, FASAE, CAE, president and CEO, The Ohio Society of CPAs. Loren Edelstein, Vice President, Content Director @Northstar Meetings Group.
Beth Short, Charitable Organizations, Ohio Attorney General’s Office. Before putting a software contract in front of your leadership, learn how to speak confidently about the benefits a new membershipmanagement solution can have for your organization. Thu 6/11 at 10 a.m. SURGE Connect.
This optional drop-down field for your association membership form lets you measure your marketing tactics—and amplify the ones that worked! Ohio Arts Professionals Network – Give Membership Options. Ensure that your membership levels are clear, and the options are easy to choose from. Just like MemberClicks does!
And second, associations, and particularly membershipmanagers, need to learn more about this population because right now there’s not a lot of information out there about their habits. The biggest lesson for membershipmanagers and directors: It’s time to refine your marketing strategies. Turning Point: 2017.
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